亚太区活动经理
Campaign Manager, APAC
Livewire 是一家全球游戏媒体公司,帮助品牌在游戏内和游戏周边吸引关注并提升表现。自成立以来,我们已在关键市场迅速扩展,并持续以强劲的速度逐年增长。
Livewire 正朝着成为全球最大的、最有效的游戏内及游戏周边广告解决方案平台迈进,自创立以来,其收入每年翻一番。
这是全球顶级品牌与游戏玩家连接的单一入口,Livewire 将品牌无缝融入游戏环境中——在游戏中、游戏周边以及沉浸式体验中,同时与最受喜爱和信赖的游戏发行商合作。
游戏是数字媒体消费的下一个前沿领域,这是一场世代一遇的变革,正在改变观众与内容互动的方式。随着世界从被动观看、点击和滚动转向游玩、互动和体验,Livewire 正在帮助品牌吸引全球超过 35 亿玩家的注意力——这一过程可重复、可衡量且可扩展。
Livewire 处于游戏演变的最前沿,不仅抓住了这一转变,还引领它,定义了品牌在用户游玩、互动和交易时与受众互动的新方式。
你新的职业机会是什么?
作为活动经理,你将是推动 Livewire 在数字领域收入增长的核心力量。你对支撑游戏媒体生态系统的技术有深入了解,包括发行商工具包、需求方平台(DSP)的内部运作、数据管理平台(DMP)和标签技术。你对 YouTube、Facebook、TikTok 和 Snapchat 等平台不会陌生。
这个职位不仅仅是技术问题——更是战略决策。你将有机会与 Livewire 的客户团队无缝协作,并作为你所在地区游戏合作伙伴、发行商、DSP、SSP 和其他需求来源的首选联系人。
凭借你在发行商、代理机构和广告科技供应商的工作经验所积累的扎实程序化背景,你能够与业内专业人士流畅交流,使用各种行业缩写,同时也能用商业术语向其他人解释清楚。你将处于媒体变现垂直领域的成功最前线,推动增长并加速 Livewire 的全球扩张。
请注意:此职位仅对目前位于澳大利亚的候选人开放
查看英文原文
Who is Livewire?
Livewire is a global gaming media company helping brands win attention and drive performance in-game and around the game. Since launch, we’ve scaled rapidly across key markets and continue to grow strongly year-on-year.
Livewire is on track to become the world’s largest and most effective platform for in-game and around-the-game advertising solutions, doubling its revenue every year since inception.
A single-entry point for the world’s largest brands to connect with gamers, Livewire seamlessly integrates brands into gaming environments - inside the game, around the game, and through immersive experiences - while partnering with the most loved and trusted game publishers.
Gaming is the next frontier of digital media consumption, a once in a generation revolution that is transforming the way audiences engage with content. As the world moves beyond passive viewing, clicks and scrolling to playing, interacting, and experiencing, Livewire is enabling brands to capture the attention of over 3.5 billion players globally - in a repeatable, measurable, and scalable.
Livewire is at the forefront of gaming's evolution, not just capitalising on the shift but leading it, defining new ways for brands to engage audiences where they play, interact, and transact.
What’s my new career opportunity?
As a Campaign Manager, you’ll be the driving force behind Livewire's revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher's toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies. You’ll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat.
This role isn't just about tech—it's about making strategic moves. You’ll have the opportunity to seamlessly collaborate with the Livewire account team and take charge as the go-to contact for our gaming partners, publishers, DSPs, SSPs, and other demand sources in your region.
With your solid programmatic background, gained from stints at publishers, agencies, and ad tech vendors, means you’ll be able to work fluently with fellow pros using all the industry acronyms, but you’ll also be able to explain it all in business terms for everyone else. You’ll be at the forefront of the success of the media monetisation vertical, driving growth and pushing Livewire's global expansions.
Please note: This role is open only to candidates who are currently based in Australia and have the right to work in Australia.
Work Rights Requirement
This is an ongoing permanent position. Applicants must hold Australian citizenship, Australian permanent residency, or an unrestricted visa with full work rights that permit ongoing employment with one employer in Australia. Livewire is not offering visa sponsorship for this role. Any offer of employment will be conditional upon evidence of valid and ongoing work rights for the duration of employment.
What will I be responsible for delivering?
·Develop, plan, and execute advertising campaigns across multiple channels, including social, display, programmatic, and partner networks
·Manage timelines, budgets, and resources to ensure campaigns are delivered on schedule and within budget
·Monitor campaign performance and optimise in real time to maximise ROI and achieve KPIs
·Conduct A/B testing and other experiments to identify opportunities for improved performance
·Communicate campaign strategies, progress, and results clearly to Account Managers and Sales teams
·Ensure accurate tagging, tracking, and measurement of all campaigns
·Troubleshoot and resolve delivery, targeting, or creative issues efficiently
·Recommend audience targeting (Gamer.ID), creative formats, and channel strategies to improve campaign outcomes
·Drive expansion of PMP deals while providing hands-on technical support across platforms and partner networks
·Manage and optimise campaigns directly while overseeing offshore teams and partners to ensure delivery and results
·Support internal knowledge sharing and contribute to improving operational processes, QA standards, and team efficiency
·Oversee end-of-month reconciliation, invoicing, and cost tracking in collaboration with the Finance team
What do I need to bring?
- Advanced programmatic expertise, with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem.
- Proven social campaign management, including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube.
- Strong understanding of third-party tracking and measurement tools, with experience implementing and troubleshooting pixels, tags, and analytics platforms.
- Experience building, managing, and activating audiences, including first-party, third-party, and custom segments across programmatic and social platforms.
- Excellent communication skills, with the ability to clearly articulate complex technical topics to internal stakeholders and external partners.
- Deep passion for gametech, digital media, AdTech, and marketing technology, with a commitment to staying current in a fast-evolving industry.
- Proven experience in a start-up or high-growth environment, with a track record of building processes, workflows, and campaign management frameworks from the ground up.
- Background in the gaming ecosystem - including hands-on experience with publishers, platforms, influencers, gaming content, media, and social.
What do I get from Livewire?
🚀 The rare opportunity to help support the transition of a scale up business into a global leader
😇 Remote working, flexible hours and a commitment to work/life balance
🎂 Celebrate your birthday your way, every year, with a paid day off
🗣 Work with the world’s leading gaming brands, advertisers, talent and more
💪 A team culture that empowers you through clear structure and autonomy, encourages learning and celebrates success
👾 Change the face of gaming while also having fun on virtual monthly all team afternoons
Livewire fosters a high-performance, results-oriented culture that encourages entrepreneurial thinking and accountability. We want all of our team members to be setting the tone for excellence, collaboration, innovation and above all else action!
Originally posted on Himalayas