区域市场经理
Regional Marketing Manager
加入Bio-Techne，您将加入一家拥有强大且积极使命的公司，致力于推动生命科学和临床诊断领域的前沿研究。Bio-Techne及其所有品牌为研究人员提供工具，以在全球范围内进一步治疗和预防疾病。
英国薪资范围：£44,600 - £73,400
德国薪资范围：€60,900 - €100,200
具体职位薪资将根据经验、资质、地理位置和内部公平性等因素有所不同。
地点：英国（远程办公）或杜塞尔多夫（100%办公室办公）
职位概述
区域市场经理负责在EMEA地区制定并执行整合市场策略，以推动Bio-Techne产品组合的知名度、需求生成和销售线索增长。
该职位与区域市场发展、全球产品营销、销售领导和市场运营紧密合作，将全球战略转化为具有区域相关性的商业影响力项目。该职位需要具备根据区域增长重点进行可扩展、数据驱动的市场执行能力。
主要职责
活动执行与本地化
- 领导在EMEA地区的战术执行和多渠道营销活动，包括电子邮件、社交媒体、网络研讨会、落地页和通过直接和间接渠道的数字广告
- 推动全球市场资料的本地化，确保区域相关性（语言、法规、产品重点、市场和战略偏好）
- 领导创建面向目标受众的内容，如落地页、电子邮件横幅、付费社交媒体文案和客户推荐材料
- 协调区域促销、定价沟通和产品发布本地化
数字与需求生成
- 领导需求创建活动，包括线索生成活动、细分列表和培育流程
- 负责网页、元数据、SEO内容和社交媒体帖子的优化，以最大化覆盖范围和相关性
- 推动并优化数字策略的A/B测试，以提高覆盖范围和参与度
数据、报告与合规
- 负责活动表现跟踪和报告，并准备区域市场报告和月度KPI更新
- 监控并分析各地区的策略表现、客户参与度和促销采用情况
- 确保CRM数据质量，并确保所有活动符合GDPR和内部合规框架
查看英文原文
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
UK pay range: £44,600 - £73,400
Germany pay range: €60,900 - €100,200
Placement within the salary range will vary depending on experience, qualifications, geographic location, and internal equity considerations.
Location: UK (remote) or Düsseldorf (100% office based)
Position Summary
The Regional Marketing Manager is responsible for leading the development and execution of integrated marketing strategies across the EMEA region to drive awareness, demand generation, and pipeline growth for Bio‑Techne’s portfolio.
This role partners closely with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. The role requires the ability to deliver scalable, data-driven marketing execution aligned to regional growth priorities.
Key Responsibilities
Campaign Execution & Localization
- Lead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels
- Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences)
- Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials
- Co-ordinate regional promotions, pricing communications, and regionalization of product launches
Digital & Demand Generation
- Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows
- Own and optimise webpages, metadata, SEO content, and social posts to maximize reach and relevance
- Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement
Data, Reporting & Compliance
- Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates
- Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region
- Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks
Brand Governance
· Ensure and enforce consistent use of Bio‑Techne brand guidelines across all EMEA markets and languages
Minimum Requirements/Qualifications:
- Bachelor’s degree in Marketing, Life Sciences, Communications, or related field.
- 3–6 years’ experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
- Ability and willingness to travel as necessary – Travel up to 25%
Skills required/desired:
- Additional languages preferred
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Folloze).
- Strong writing, editing, and storytelling skills with the ability to adapt content for scientific audiences.
- Understanding of GDPR considerations in marketing communications.
- Excellent project management, organizational skills, and ability to work with cross-functional teams.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels
Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.
Why Join Bio-Techne:
- We offer competitive wages along with extensive benefits for employees and their families.
- We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.
- We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
- We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact for assistance.
Originally posted on Himalayas