高级保险产品经理
Senior Product Manager, Insurance
在Forbes Advisor，我们的使命是帮助读者将抱负变为现实。我们为人们提供值得信赖的建议和指导，使他们能够做出自信的决策，重新专注于他们最关心的事情。
我们是一支经验丰富的行业专家团队，致力于帮助读者做出明智的决策，并轻松选择合适的产品。Forbes Advisor在数十个地区和多个团队（包括内容、SEO、商业智能、财务、人力资源、营销、制作、技术和销售）拥有数十年的经验。团队为Forbes Advisor在全球范围内的消费者信用、债务、健康、房屋改善、银行、投资、信用卡、小企业、教育、保险、贷款、房地产和旅行领域的覆盖提供了丰富的行业知识。
Forbes Advisor正在打造一项全新的业务，我们正在寻找一位顶尖的高级产品经理来参与塑造它。这个实践性很强的角色将负责我们自有运营的保险产品之一，对整个客户生命周期拥有端到端的管理责任——无论是推出一个全新的产品还是扩展已有的产品。
这些产品涵盖我们从头到尾自主开发和拥有的产品、与专业合作伙伴提供的解决方案，以及我们直接服务的网络。
你将与工程、设计、数据和商业团队及第三方合作伙伴一起，将商业模式和商业计划转化为能真正为客户创造价值的路线图，推出新的产品并提升已有产品的表现。
我们寻找的人是一个真正的全能型人才——具备足够的技术能力深入合作伙伴的API，商业敏锐度高，同时也能在优化转化流程和用户互动方面游刃有余。你是一个自我驱动者，沟通能力出色，能够保持利益相关者的同步，并可靠地交付最重要的成果。
职责：
产品、商业与战略
- 负责你所负责产品的策略、路线图和商业表现，平衡用户需求、合作伙伴经济和业务目标。
- 从0到1打造一个产品，或对已有产品进行扩展和优化——全面负责其整个生命周期。
完整的客户生命周期与参与
- 始终以客户价值为核心做每项决策——定义客户眼中优秀产品的标准，并衡量你的产品所带来的价值。
- 全面负责客户的整个旅程——获取、注册、使用中的参与和留存——在每个阶段消除障碍。
- 优化转化率
查看英文原文
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is building something new, and we’re looking for a best-in-class Senior Product Manager to help shape it. This hands-on role will own one of our Owned & Operated Insurance propositions, taking end-to-end ownership of the full customer lifecycle – whether that means launching a brand-new product or growing an established one.
These propositions span products we build and own end-to-end, solutions delivered with specialist partners, and networks we service directly.
You’ll bring the proposition to life alongside Engineering, Design, Data and Commercial and our third-party partners – turning business models and commercials into a roadmap that delivers real customer value, launching new propositions and growing those already in-life.
The person we’re looking for is a genuine all-rounder – technical enough to get into partner APIs, commercially sharp, and just as comfortable optimizing the funnel and engaging users. You’re a self-starter and an exemplary communicator who keeps stakeholders aligned and reliably delivers what matters most.
Responsibilities:
Proposition, Commercials & Strategy
- Own the strategy, roadmap and commercial performance for your propositions, balancing user needs, partner economics and business goals.
- Take a product from 0-to-1, or grow and optimize one already in-life – owning it end-to-end.
Full Customer Lifecycle & Engagement
- Keep customer value at the heart of every decision – define what great looks like for customers and measure the value your propositions deliver.
- Own the end-to-end customer journey – acquisition, onboarding, in-life engagement and retention – removing friction at every stage.
- Optimize the funnel and design engagement and retention strategies that grow customer value, working with our Optimization team to test assumptions through experimentation and discovery.
Requirements & Delivery
- Translate the proposition, commercials and partner arrangements into clear requirements for Engineering, including partner APIs and integrations.
- Own a prioritized backlog and work hand-in-hand with Engineering, Design, Data and Commercial to deliver from concept to launch and beyond.
Data, Tracking & Downstream Services
- Understand wider functions and products – including tracking, data, CRM and acquisition marketing – well enough to inform your approach and requirements.
- Ensure the right tracking and data are in place, then track performance and drive iterative improvements post-launch.
Stakeholder Communication
- Build and nurture strong relationships with our third-party partners, acting as the day-to-day product interface and keeping delivery on track.
- Act as the central point of communication for your product area, keeping senior stakeholders and cross-functional teams aligned on shared outcomes.
Qualifications:
- 6+ years in product management, with a track record of delivering high-impact products end-to-end.
- Experience in Insurance or a comparable regulated vertical, and comfortable with its regulatory, commercial and partner dynamics.
- Proven at building products from 0-to-1, growing in-life propositions, or both.
- A genuine all-rounder – technical enough for partner APIs, commercially sharp, and able to optimize the funnel and engage users.
- Exemplary communication and stakeholder skills, with a proven ability to work well with third-party partners.
- Data-driven, curious and proactive – happy to be hands-on in a fast-moving, expanding team.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Originally posted on Himalayas