生命周期营销经理
Lifecycle Marketing Manager
在Rezilient，我们正在重新定义初级护理的面貌，使其比以往任何时候都更加可及、无缝和以患者为中心。通过我们创新的CloudClinic模式，我们将虚拟医生访问与智能、技术驱动的基础设施相结合，提供及时且个性化的护理。通过消除传统获取障碍并持续扩展我们的专科服务，我们正在打造一种既便捷又全面的医疗体验。
职位简介：
生命周期营销经理负责执行个性化、端到端的营销旅程，从初次接触直至长期保留和推荐，与B2B2C和B2B受众进行互动。该职位会在关键节点如新客户实施、持续的B2C参与和活动期间，将营销活动落地，确保每次互动都及时、相关且连贯。
在此职位上，你将使用Customer.io和HubSpot等工具，在邮件、短信和应用内体验等多个渠道构建和优化多渠道计划，利用数据、细分和自动化来推动有意义的连接。作为客户成功、产品、工程、销售和临床团队的关键合作伙伴，你将帮助塑造以患者为中心的无缝体验，同时与业务目标保持一致，包括参与度和成果。你还将成为创新的倡导者：利用人工智能和新兴工具扩大影响力，同时确保所有沟通符合HIPAA标准和医疗营销最佳实践。
具体职责：
- 为B2B2C和B2B受众设计并执行生命周期营销策略，支持客户旅程的每个阶段，从认知和潜在客户培育到客户参与、会员激活、留存和推荐。
- 主导新客户上线、季节性活动、产品发布、网络研讨会、活动和整合营销计划的生命周期营销，制定沟通方案以在每个活动前、中、后推动参与度。
- 在Customer.io和HubSpot中构建和优化复杂的生命周期流程，包括邮件、短信、推送通知、应用内消息、潜在客户培育活动、行为触发、受众细分和个性化沟通。
- 成为Customer.io平台功能的内部专家，包括设定操作标准和培训团队其他成员。
- 开发可扩展的生命周期计划，提升客户体验，同时提高效率
查看英文原文
At Rezilient, we’re redefining what primary care looks like, making it more accessible, seamless, and patient-centered than ever before. Through our innovative CloudClinic model, we combine virtual provider visits with smart, tech-enabled infrastructure to deliver timely, personalized care. By removing traditional barriers to access and continuously expanding our specialty offerings, we’re building a healthcare experience that’s as convenient as it is comprehensive.
About the Role:
The Lifecycle Marketing Manager owns the execution of personalized, end-to-end marketing journeys that engage B2B2C and B2B audiences from first touch through long-term retention and advocacy. This role brings campaigns to life across key moments like new customer implementation, ongoing B2C engagement, and events, ensuring every interaction feels timely, relevant, and cohesive.
In this role, you’ll build and optimize multi-channel programs across email, SMS, and in-app experiences using tools like Customer.io and HubSpot, leveraging data, segmentation, and automation to drive meaningful connections. As a key partner across Customer Success, Product, Engineering, Sales, and Clinical teams, you’ll help shape seamless, patient-first experiences that align with business goals, including engagement and outcomes. You’ll also act as a champion for innovation: using AI and emerging tools to scale impact, while ensuring all communications meet HIPAA standards and healthcare marketing best practices.
Specific Responsibilities:
- Architect and execute lifecycle marketing strategies across B2B2C and B2B audiences, supporting every stage of the customer journey from awareness and lead nurture through customer engagement, member activation, retention, and advocacy.
- Lead lifecycle marketing for new customer launches, seasonal campaigns, product launches, webinars, events, and integrated marketing initiatives by developing communication plans that drive engagement before, during, and after each campaign.
- Build and optimize sophisticated lifecycle journeys in Customer.io and HubSpot, including email, SMS, push notifications, in-app messaging, lead nurture campaigns, behavioral triggers, audience segmentation, and personalized communications.
- Serve as the internal expert on Customer.io platform capabilities, including setting operational standards and training other members of the team.
- Develop scalable lifecycle programs that improve customer experience while creating greater efficiency across the marketing organization.
- Partner closely with Product, Engineering, and Data to define behavioral events, customer segments, integrations, and campaign triggers that support more personalized marketing.
- Collaborate with Sales, Customer Success, Clinical Operations, and the broader Marketing team to ensure campaigns and customer communications align with business priorities, including annual campaigns for enterprise level customers, and deliver a seamless customer experience.
- Monitor campaign and lifecycle performance, identify opportunities to improve customer journeys, reduce friction, and increase marketing effectiveness through data-driven optimization. This includes running all email and SMS campaigns, owning the build calendar, sequencing, establishing cadence, A/B testing, tracking performance across both channels, and mapping in customer details, preferences, and contract considerations.
- Use AI and emerging marketing technologies to accelerate campaign development, improve personalization, and increase the speed and quality of execution.
- Ensure all lifecycle communications meet HIPAA requirements and healthcare marketing best practices while maintaining a thoughtful, customer-first experience.
Requirements
- 5–8 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
- Healthcare marketing experience required.
- Startup or high-growth company experience required.
- Expert-level experience building campaigns and customer journeys in Customer.io.
- Strong experience using HubSpot for marketing automation, lead nurturing, segmentation, and campaign execution.
- Experience managing lifecycle marketing across multiple audiences, including both B2B and consumer or member engagement.
- Strong analytical and technical skills, with the ability to interpret customer behavior and campaign performance to inform marketing strategy.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Experience working cross-functionally with Marketing, Product, Engineering, Sales, Customer Success, and Data teams.
- Curiosity, initiative, and a builder's mindset. You're comfortable working independently, adapting quickly, and helping shape new processes as the company grows.
- Experience using AI tools to improve marketing workflows, content development, campaign optimization, and operational efficiency.
Benefits
At Rezilient Health, we're on a mission to make humane healthcare truly abundant, and we invest in the people who make that possible. This is a high-impact role where your ideas directly shape how care is delivered, within a supportive, collaborative, and diverse team that believes healthcare is fundamentally a human experience. We back that commitment with a robust total rewards package:
- Meaningful ownership through stock options, allowing you to share directly in the value you help create as we grow
- Competitive base compensation
- Comprehensive medical, dental, and vision coverage options, with Rezilient contributing toward your premiums
- Complimentary access to Rezilient's clinical programs for you and your household members, the same connected care we deliver to our patients
- 401(k) retirement plan to support your long-term financial well-being
- Flexible Paid Time Off, so you can recharge without counting days
- Dedicated Paid Sick Leave, separate from your FTO, for when health needs come first
- 11 paid company holidays each year
- Paid family leave to support you through life's biggest moments
- Optional ancillary benefits, including life insurance, disability coverage, and a Health Savings Account (HSA)
Originally posted on Himalayas