高级数字营销经理 (澳大利亚/新西兰 医疗保健)
Senior Digital Marketing Manager (AU/NZ Healthcare)
职位：高级数字营销经理
薪资：每月 85,000 - 100,000 比索
工作时间与条件：符合新西兰业务时间；全职 - 远程办公
假期：遵循新西兰业务假期
客户是一家医疗可持续性公司，通过认证的再制造流程帮助医院安全地重复使用选定的一次性医疗设备。
在新西兰和澳大利亚运营，客户帮助医院减少医疗废物、降低费用并加强本地供应链，同时保持高标准的安全性和产品性能。
公司与临床、采购、教育和可持续性职能中的医疗专业人员和决策者合作，支持向更循环的医疗体系过渡。
在这个注重执行的角色中，你将把总体战略转化为完整的活动，与关键医院决策者互动，并通过自动化流程和定向内容推动可衡量的获取成果。
要求
获取、社交媒体与付费广告
- 执行针对澳大利亚和新西兰的临床医生、护士、采购负责人和医院决策者的 B2B 数字获取活动。
- 将在线互动转化为直接咨询、医院咨询、产品收集请求和实际转化。
- 在 LinkedIn、Meta（Facebook/Instagram）和 TikTok 等平台上管理多渠道社交媒体内容，使用 Planable 等工具进行排期。
- 创建、定位和优化付费直接响应社交媒体活动，持续测试创意素材、文案和受众群体，以最大化有限广告预算的 ROI。
- 跟踪广告支出与关键业务成果的关系，及时调整或替换表现不佳的活动。
内容创作、人物画像与网站管理
- 将复杂的临床和可持续性概念转化为有吸引力的社交媒体帖子、新闻通讯、落地页文案和创意简报。
- 针对不同的医疗采购人物画像定制语气和信息，包括临床医生、护士教育者、采购团队和可持续性负责人。
- 在执行常规 Webflow 更新（文案、图片、表单和落地页）时保持品牌一致性，当需要高级技术支持时管理外部网页承包商。
电子邮件营销与 HubSpot 自动化
- 设计、安排并执行定期新闻通讯、入职旅程和培育流程
查看英文原文
Position: Senior Digital Marketing Manager
Salary: PHP 85,000 - 100,000 per month
Working Hours & Conditions: Aligned with New Zealand business hours; Full-time - remote
Holidays: Observing NZ business holidays
The client is a healthcare sustainability company helping hospitals safely reuse selected single-use medical devices through accredited remanufacturing.
Operating across New Zealand and Australia, the client helps hospitals reduce medical waste, lower costs and strengthen local supply chains while maintaining high standards of safety and product performance.
The company works with healthcare professionals and decision-makers across clinical, procurement, education and sustainability functions to support the transition towards a more circular healthcare system.
In this hands-on delivery role, you will convert overarching strategy into finished campaigns, engage key hospital decision-makers, and drive measurable acquisition outcomes using automated workflows and targeted content.
Requirements
Acquisition, Social Media & Paid Advertising
- Execute B2B digital acquisition campaigns designed to engage clinicians, nurses, procurement leads, and hospital decision-makers across Australia and New Zealand.
- Convert online engagement into direct enquiries, hospital consultations, product collection requests, and tangible conversions.
- Manage multi-channel social media content across LinkedIn, Meta (Facebook/Instagram), and TikTok where appropriate, utilizing tools such as Planable for scheduling.
- Build, target, and optimize paid direct-response social campaigns, continuously testing creative assets, copy, and audience segments to maximize ROI from a modest ad budget.
- Track advertising spend against key business outcomes, promptly adjusting or replacing underperforming campaigns.
Content Creation, Personas & Website Management
- Translate complex clinical and sustainability concepts into compelling social posts, newsletters, landing page copy, and creative briefs.
- Tailor tone and messaging specifically for distinct healthcare buyer personas, including clinicians, nurse educators, procurement teams, and sustainability leads.
- Maintain brand integrity while performing routine Webflow updates (copy, images, forms, and landing pages), managing external web contractors when advanced technical support is required.
Email Marketing & HubSpot Automation
- Design, schedule, and execute regular newsletter communications, onboarding journeys, and nurture workflows via HubSpot.
- Build automated multi-touch sequences, lists, and segments based on user roles, geographical locations, and lifecycle stages.
- Perform regular CRM maintenance to eliminate duplicate or low-quality data, ensuring accurate contact attributes and strict adherence to marketing preferences.
Reporting, Tracking & Project Delivery
- Monitor cross-channel performance metrics, focusing on commercially meaningful lead acquisition rather than vanity engagement metrics.
- Prepare concise weekly delivery updates and monthly performance reviews detailing channel ROI, campaign outcomes, and strategic next steps.
- Maintain an organized marketing calendar to manage campaign cadences, recurring approvals, and key deliverables.
QUALIFICATIONS:
- Experience: Minimum of 5 years of hands-on digital marketing experience with proven ownership over multi-channel campaign execution.
- B2B & Social Paid Advertising: Strong track record managing organic and paid social channels, specifically leveraging LinkedIn for B2B acquisition and lead generation.
- CRM & Automation: Practical, advanced experience using HubSpot (or a comparable enterprise marketing automation tool) to build sequences, segmentation lists, and nurture workflows.
- Content & Website Operations: Superior copywriting and editing skills, paired with basic Webflow content management capability (or experience managing web developers).
- Analytical & Budgeting: Demonstrated ability to optimize modest marketing budgets, manage campaign attribution, and evaluate direct-response metrics.
- Schedule & Location: Ability to work full-time aligning with New Zealand business hours (Australian business hours considered) in a dedicated remote setup.
- Communication: Exceptional written and spoken English language skills with meticulous attention to detail.
DESIRED (NOT REQUIRED):
- Direct prior experience marketing within the healthcare, medical device, hospital services, or circular-economy/sustainability sectors.
- Familiarity with healthcare buyer personas and decision-making structures across Australia and New Zealand.
- Experience using outbound research and data enrichment tools such as Apollo or Clay.
- Proven track record in supporting behavior change or championing internal advocacy within large enterprise organizations.
Originally posted on Himalayas