付费媒体负责人
Lead Paid Media Specialist
Bluelight 是一家领先的软件咨询公司，致力于设计和开发能够提升用户体验的创新技术。我们始终致力于为客户提供卓越的服务，专注于质量与客户满意度。我们的使命不仅是打造前沿的应用程序，还在于营造一个协作且富有成效的工作环境，让每位团队成员都能成长和蓬勃发展。Bluelight 在美国以及中美洲和南美洲都有业务，正处于令人兴奋的扩展阶段，持续寻找优秀人才加入这个充满活力和多样性的团队。
我们正在寻找一位技能娴熟的人员加入 Bluelight 快速发展的团队。这个职位适合在快节奏、动态的环境中工作的人，每个人的意见和努力都会被重视和欣赏。你将有机会参与具有挑战性和意义的项目，开发在市场中脱颖而出的高质量应用。我们重视持续学习、个人成长和勤奋工作，提供一个促进职业发展的协作环境。如果你对软件开发充满热情，并渴望加入一家不断壮大的软件咨询公司，我们邀请你申请，加入我们这段激动人心的旅程。
你将参与以下工作：
- 管理 Google Ads 营销活动：启动、监控并优化搜索、展示和视频广告活动。
- 注重转化率：优先考虑超越线索生成的转化，包括 SQL、销售漏斗影响和成交收入。
- 与销售团队合作：紧密配合销售团队，确保线索质量，优化广告定位，并保持良好的反馈机制。
- 性能分析与报告：使用 Google Analytics、Looker Studio 和电子表格创建仪表盘并评估营销活动结果。
- 全渠道与线索质量洞察：深入了解买家旅程及付费媒体如何推动其在销售漏斗中的进展。
- A/B 测试与创意迭代：对定位、广告创意、落地页和竞价策略进行 A/B 测试，以提高性能。
- 跨渠道整合：与更广泛的市场营销团队合作，确保所有渠道的信息一致并战略协同。
- 落地页与 CRO 协作：与设计团队协调，提升落地页效果并提高转化率。
- 预算管理
查看英文原文
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are looking for a skilled individual to join our rapidly growing team at Bluelight. This position is ideal for someone who thrives in a fast-paced, dynamic environment where everyone's opinions and efforts are valued and appreciated. You will have the opportunity to contribute to challenging and meaningful projects, developing high-quality applications that stand out in the market. We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development. If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply and join us on this exciting journey.
Here’s What You’ll Get To Work On:
- Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.
- Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.
- Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop.
- Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.
- Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.
- A/B Testing & Creative Iteration: Conduct A/B tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.
- Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels.
- Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates.
- Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC.
- Platform Expansion: Research and experiment with emerging ad formats and placements within the Google Ads platform.
Here’s the experience we’re looking for:
- Expertise in Google Ads: Over 5 years of hands-on experience managing paid campaigns across Google Search, Display, and Video.
- Full-Funnel Focus: Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with an emphasis on driving revenue.
- Strong Analytical Abilities: Proficiency in using Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data.
- Collaboration with Sales: Proven experience partnering with sales teams to enhance campaign impact on the sales pipeline.
- Advanced Conversion Tracking: Knowledgeable in UTM parameters, pixel setup, and using Google Tag Manager for tracking.
- Proficient in English: Effective in communicating and collaborating in English across teams and documentation.
- CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot.
Here’s what we’re looking for this role to achieve:
- Drive higher revenue attributed to marketing through Google Ads campaigns.
- Enhance SQL rates and boost lead-to-deal conversions via paid media channels.
- Develop a collaborative workflow with the sales team to assess and refine lead quality.
- Lower cost per acquisition (CPA) while improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency.
- Expand a full-funnel paid media strategy aligned with customer purchasing behaviors.
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
Originally posted on Himalayas