创意策略师
Creative Strategist
创意策略师通过将经理的总体创意愿景和方向转化为具体的活动概念、信息、内容和创意框架，从而支持创意和全渠道团队。该职位从最初的创意构思到执行阶段，塑造所负责活动的创意方向，确保品牌一致性、信息一致性和跨营销渠道的受众相关性。
我们能为您提供：
- 预计薪资：59,800 - 76,180美元，另有机会获得年度奖金。
- 401(k)计划，公司贡献2%，并有6%的公司匹配。
- 工作与生活平衡，包含带薪假期、个人时间和节假日。详情请参阅我们的福利和优惠页面。
- 申请此职位的候选人目前及未来任何时候均不得要求就业签证支持。
您将负责：
- 制定活动创意策略和执行：将业务目标、受众洞察和营销策略转化为具体的活动创意概念、信息框架和内容方法。
- 主导主视觉素材开发：领导活动主视觉素材（主要创意概念、文字内容生成和关键视觉素材）的开发，并为辅助活动材料提供创意指导。
- 提供创意咨询和品牌管理：作为所负责活动的创意专家，确保内容和设计符合受众需求、品牌标准和期望的语气。
- 推动活动创意构思和创意协作：与市场、创意、数字和项目团队合作，开发、优化和执行整合的活动概念和创意解决方案。
- 审查和优化创意内容和素材：负责创意交付物的质量保证，并在适当情况下利用AI驱动的工具支持内容开发、审查和优化。
- 评估活动表现并提出改进建议：与洞察和分析团队合作，评估创意效果，识别改进机会，并将经验应用到未来的活动中。
您将具备：
- 在市场营销、创意策略、内容开发、广告、品牌管理或相关领域5年以上经验。
- 具备主导活动创意构思、信息策略、创意开发和品牌评审流程的经验。
查看英文原文
The Creative Strategist supports the Creative and Omnichannel team by translating the Manager's broader creative vision and direction into campaign-specific concepts, messaging, content, and creative frameworks that drive audience engagement and support business objectives. This role shapes the creative direction of assigned campaigns from initial ideation through execution, ensuring brand integrity, message consistency, and audience relevance across marketing channels.WHAT WE CAN OFFER YOU:
- Estimated Salary: $59,800 - $76,180, plus annual bonus opportunity.
- 401(k) plan with a 2% company contribution and 6% company match.
- Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details.
- Applicants for this position must not now, nor at any point in the future, require sponsorship for employment.
WHAT YOU'LL DO:
- Develop campaign creative strategy and execution: Translate business objectives, audience insights, and marketing strategies into campaign-specific creative concepts, messaging frameworks, and content approaches.
- Lead development of Hero Assets: Lead the development of campaign Hero Assets (primary creative concepts, generation of written content, and key visual assets that establish campaign messaging, tone, and creative direction) and provide creative guidance for supporting campaign materials.
- Provide creative consultation and brand stewardship: Serve as the creative subject matter expert for assigned campaigns, ensuring content and design align with audience needs, brand standards, and desired tone.
- Facilitate campaign ideation and creative collaboration: Partner with marketing, creative, digital, and project teams to develop, refine, and execute integrated campaign concepts and creative solutions.
- Review and optimize creative content and assets: Own quality assurance for creative deliverables and leverage AI-enabled tools, as appropriate, to support content development, review, and optimization.
- Evaluate campaign performance and recommend improvements: Partner with Insights and Analytics to assess creative effectiveness, identify opportunities for improvement, and apply learnings to future campaigns.
WHAT YOU’LL BRING:
- 5+ years of experience in marketing, creative strategy, content development, advertising, brand management, or related disciplines.
- Experience leading campaign ideation, messaging strategy, creative development, and brand review processes.
- Experience collaborating with cross-functional marketing, creative, content, and digital teams to develop integrated campaigns.
- Strong communication and presentation skills, including the ability to present creative concepts and recommendations to leaders and stakeholders. Life insurance or other highly regulated industry experience preferred.
- You promote a collaborative culture, value different ideas and opinions, and listen courageously, remaining curious in all that you do.
- Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico.
PREFERRED:
· Bachelor's degree in Marketing, Communications, Journalism, Advertising, English, Creative Writing, Public Relations, or a related field preferred.
We value unique experience, skills, and passion for innovation. If your experience aligns with the listed requirements, please apply!
If you have questions about your application or the hiring process, email our Talent Acquisition area at . Please allow at least one week from time of applying if you are checking on the status.
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Salary: C23 | Pay Scale: 100 C22 - AnnualOriginally posted on Himalayas