商务发展及客户生成专家

Business Development & Lead Generation Specialist
Location: Fully remote (South Africa based)
About the Role
Outsource Ability is recruiting on behalf of one of our clients, a growing SaaS company serving the construction industry, for a Business Development & Lead Generation Specialist.
This role sits at the front end of the sales process — identifying prospects, engaging them across LinkedIn and phone, appointment setting with leads who've responded to outreach, and building a well-managed pipeline that supports the wider sales team.
This is a fully remote role, open to candidates based in South Africa.
Key Responsibilities
Business Development & Lead Generation

• LinkedIn outreach (connection requests, messaging, follow-ups)

• Phone outreach / cold calling to prospects in the construction industry

• Appointment setting: calling leads who have responded to an email, LinkedIn message, or other outreach, to book them in

• Building and managing a pipeline of prospects

Campaign & Process Optimisation

• A/B testing of outreach approaches (copy, channels, sequences)

• Optimising copy and messaging for the target audience

• Using CRM tools (e.g. HubSpot) to track conversations, log activities, and keep an organised record of leads and follow-ups

Support for Sales Process

• Booking meetings/demos for the sales team to take forward

• Handing over warm, qualified leads and maintaining pipeline visibility

• General support to the sales team as required

What We're Looking For

• Experience in business development, lead generation, or sales development

• Confidence with cold calling, appointment setting, and LinkedIn-based outreach

• Familiarity with CRM systems, ideally HubSpot

• Strong written communication, adaptable to different audiences

• SaaS or construction industry exposure is a plus, not essential

Requirements

• Based in South Africa

• Own laptop

• Own headset

• Stable, reliable internet connection

• Backup power supply (e.g. UPS, inverter, or generator) to manage loadshedding/power outages

Originally posted on Himalayas