生命周期营销经理（电子邮件重点）
Lifecycle Marketing Manager (Email Focus)
该组织正在寻找一位高度战略化、数据驱动的生命周期营销经理（以邮件为主），负责我们不断壮大的B2B批发业务的端到端生命周期营销计划。该职位负责从内容规划和活动设计到自动化、细分、个性化、报告和持续优化的整体生命周期营销策略，其中邮件将作为主要客户互动渠道，通过Klaviyo实现。
这远不止是一个邮件制作岗位。我们寻找的是一个了解整个客户生命周期的营销策略专家，懂得如何利用客户数据、高级细分、自动化和个性化来提升获取、参与度、留存率和客户终身价值（LTV）。理想的候选人将建立复杂的生命周期计划，推动可衡量的批发收入，同时持续提升客户体验。
除了生命周期营销，该职位还将作为商品部门的战略合作伙伴，制定能最大化库存效率并支持业务目标的活动。这包括为滞销库存、积压产品、新品上市、季节性系列、促销活动和高优先级的商品推广制定针对性策略。该职位的成功不仅通过传统邮件表现指标来衡量，还包括客户留存率、LTV、库存售罄率、产品参与度以及通过生命周期营销产生的收入等方面的提升。
其他关键职责
- 制定支持商品目标的战略邮件活动，包括滞销库存、积压产品、新品上架、补货、季节性系列和重要促销活动。
- 与商品部门合作，识别库存机会并构建针对性的客户细分，以最大化售罄率同时保持利润率。
- 创建自动化和基于活动的工作流程，通知客户高需求产品的补货、缺货商品到货、品类上线和有限库存机会。
- 利用客户购买历史和浏览行为推荐互补产品，提高客单价，并改善目录中库存的流动。
- 分析产品表现及客户参与度指标，推荐能提升库存周转率和收入的生命周期活动。
必备条件
- 5年以上生命周期营销经验
查看英文原文
The organization is seeking a highly strategic, data-driven Lifecycle Marketing Manager (Email Focus) to own the end-to-end lifecycle marketing program for our growing B2B wholesale business. This role is responsible for developing the overall lifecycle marketing strategy from content planning and campaign design to automation, segmentation, personalization, reporting, and continuous optimization with email serving as the primary customer engagement channel through Klaviyo.
This is far more than an email production role. We're looking for a marketing strategist who understands the entire customer lifecycle and knows how to leverage customer data, advanced segmentation, automation, and personalization to increase acquisition, engagement, retention, and customer lifetime value (LTV). The ideal candidate will build sophisticated lifecycle programs that drive measurable wholesale revenue while continually improving the customer experience.
In addition to lifecycle marketing, this role serves as a strategic partner to Merchandising by developing campaigns that maximize inventory productivity and support business objectives. This includes creating targeted strategies for slow-moving inventory, product restocks, new product launches, seasonal collections, promotional events, and high-priority merchandising initiatives. Success in this role will be measured not only by traditional email performance metrics, but also by improvements in customer retention, LTV, inventory sell-through, product engagement, and revenue generated through lifecycle marketing.
Additional Key Responsibilities
- Develop strategic email campaigns that support merchandising objectives, including slow-moving inventory, overstocked products, new arrivals, restocks, seasonal collections, and key promotional events.
- Partner with Merchandising to identify inventory opportunities and build targeted customer segments that maximize sell-through while preserving margin.
- Create automated and campaign-based workflows that notify customers of high-demand product restocks, back-in-stock items, category launches, and limited inventory opportunities.
- Utilize customer purchase history and browsing behavior to recommend complementary products, increase average order value, and improve inventory movement across the catalog.
- Analyze product performance alongside customer engagement metrics to recommend lifecycle campaigns that improve inventory turnover and revenue.
Must-Haves
- 5+ years of lifecycle, CRM, or email marketing experience with demonstrated ownership of strategy and execution.
- Expert-level proficiency with Klaviyo, including advanced segmentation, automation, personalization, reporting, and flow architecture.
- Proven experience building and optimizing lifecycle marketing programs that drive measurable business results.
- Deep understanding of customer lifecycle marketing, customer retention, and customer lifetime value (LTV).
- Strong experience with audience segmentation, behavioral targeting, and personalized customer journeys.
- Excellent email design and content planning skills with a focus on conversion optimization and user experience.
- Strong analytical skills with experience interpreting performance data and translating insights into actionable marketing strategies.
- Experience managing testing strategies, campaign optimization, and performance reporting.
- Exceptional organizational and project management skills with the ability to manage multiple initiatives simultaneously.
- Experience partnering with Merchandising or Ecommerce teams to develop marketing strategies that improve inventory productivity and product sell-through.
- Strong understanding of ecommerce merchandising principles, including promotional planning, product lifecycle management, inventory optimization, and seasonal assortment strategies.
- Proven ability to use customer segmentation and behavioral data to drive demand for slow-moving inventory, product restocks, and high-priority merchandising initiatives.
Nice-to-Haves
- Shopify and ecommerce platform experience.
- Working knowledge of HTML/CSS for email development.
- Strong understanding of email deliverability, sender reputation, and compliance best practices.
- Experience using AI tools to improve content creation, personalization, segmentation, and marketing efficiency.
- Interest in or experience with collectibles, toys, gaming, pop culture, or consumer products.
Originally posted on Himalayas