高级总监，增长与客户生命周期
Senior Director, Growth & Customer Lifecycle
在Colibri Group，我们正在打造专业教育的未来。在50多个职业领域中，我们值得信赖的学习解决方案帮助超过七百万学习者提升技能、获得认证，并为未来做好准备。
我们的使命是引领人们在职业生涯中取得更多成就，适应变化并蓬勃发展。这塑造了我们服务学习者的方式，也塑造了我们彼此协作的方式。我们的价值观——爱、喜悦、大胆、团队合作和好奇心，指导着我们的协作方式、决策方式以及创造有意义影响的方式。
了解有关Colibri Group的更多信息，请访问 www.colibrigroup.com http://www.colibrigroup.com。
在Colibri，文化是我们集体成功的关键，我们每天践行我们的价值观：爱、喜悦、大胆、团队合作和好奇心。这些价值观指导着我们与彼此、客户以及整个社区的互动。
我们有着丰富而悠久的历史。Colibri是在线专业教育的先驱之一，在2001年推出了首批基于网络的专业教育课程。如今，公司的品牌家族是各自终端市场中的领先在线专业教育平台。
我们每年自豪地服务超过一百万客户，并雇佣了超过1500名与公司使命一致的专业人士。如需了解更多，请访问：www.colibrigroup.com http://www.colibrigroup.com
职位概述：
我们正在寻找一位高级业务领导者，负责我们执照前教育业务的B2C增长和客户成果引擎。
此职位将负责完整的客户旅程，从有志专业人士如何发现和选择Colibri，到注册、课程完成、考试准备和执照获取。
可以将此职位视为一种类似总经理的角色，具有强烈的市场进入导向。您将负责商业成果，包括收入、贡献、客户获取效率和转化率，同时塑造推动完成率和通过率的产品和学习者体验。
您将与市场营销、产品、销售、运营和共享服务部门合作，设定专用资源的优先级，并围绕共同的业务和客户成果协调团队。
您将负责以下工作：
- 负责通过付费、自然流量、内容、生命周期、合作伙伴和推荐渠道获取和转化新客户的战略。持续优化漏斗效率、获客成本、转化率和贡献值。
- 改进从注册到课程完成、考试准备的体验
查看英文原文
At Colibri Group, we’re building the future of professional education. Across more than 50 professions, our trusted learning solutions help more than seven million learners build skills, earn credentials, and stay ready for what’s next.
Our mission is to lead people to achieve more, adapt, and thrive in their careers. It shapes how we serve our learners and how we work with one another. Our values of Love, Joy, Boldness, Teamwork, and Curiosity guide how we collaborate, make decisions, and create meaningful impact.
Learn more about Colibri Group at www.colibrigroup.com http://www.colibrigroup.com.
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com http://www.colibrigroup.com
POSITION OVERVIEW:
We are looking for a senior business leader to own the B2C growth and customer-outcomes engine for our pre-licensing education business.
This role is responsible for the full customer journey, from how aspiring professionals discover and choose Colibri through enrollment, course completion, exam readiness, and licensure.
Think of this as a GM-style role with a strong go-to-market orientation. You will own commercial outcomes including revenue, contribution, customer acquisition efficiency, and conversion, while also shaping the product and learner experience that drives completion and pass rates.
You will work across Marketing, Product, Sales, Operations, and Shared Services, setting priorities for dedicated resources and aligning teams around a common set of business and customer outcomes.
What You'll Do
- • Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels. Continuously improve funnel efficiency, CAC, conversion, and contribution.
• Improve the experience from enrollment through course completion, exam preparation, and first-attempt pass rate. Partner closely with Product and Operations to identify the changes that will have the greatest impact on learner outcomes.
• Own revenue, contribution, customer acquisition economics, completion, and licensure outcomes across the segment. Establish clear targets and operating metrics and use them to prioritize investment and resources.
• Direct the priorities of dedicated Marketing, Product, Sales, and operational resources supporting the business. While these teams sit within functional organizations, this role sets the business priorities they execute against.
• Standardize the acquisition-to-licensure motion across brands and markets while preserving the flexibility needed to respond to local differences.
• Partner with the post-licensing business to create a seamless transition into continuing education, membership, and professional development, increasing engagement and customer lifetime value.
• Identify practical opportunities to use AI, automation, personalization, and data to improve acquisition, conversion, engagement, learner outcomes, and operating efficiency.
• Lead a regular business-review cadence focused on funnel health, revenue, contribution, customer outcomes, and roadmap priorities. Maintain the regulatory and compliance standards required within professional education
What You'll Need to Succeed
- • 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.
• Experience owning a business line, P&L, or meaningful commercial outcomes such as revenue, contribution, growth, conversion, or unit economics.
• Deep understanding of B2C customer acquisition, including paid and organic channels, conversion optimization, lifecycle marketing, and customer journey performance
• Comfort operating in a highly accountable, data-driven environment where performance is measured against clear outcomes
• Experience owning or materially shaping the customer or product experience after acquisition, with demonstrated improvement in engagement, retention, completion, or another measurable customer outcome Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.
• Strong strategic judgment with the ability to move between high-level business strategy and hands-on performance management
Prefferred
- · Experience in EdTech, professional education, test preparation, credentialing, certification, or training
· Experience working in a private equity-backed or high-accountability environment
· Exposure to regulated, accredited, or state-approved education programs
· Experience leveraging AI and automation to improve marketing, product development, or customer experience
· Experience in the real estate, licensing, or professional credentialing industries
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Colibri Group is an equal opportunity employer. We make employment decisions based on job-related qualifications, merit, and business needs without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.
If you need a reasonable accommodation to complete your application or participate in the hiring process, please contact Human Resources. Please indicate that your request is related to an employment application and include the position title.