付费媒体总监
Paid Media Director
关于 Ten Adams
医疗品牌拥有改变生命的力量——而我们致力于帮助它们实现这一点。在 Ten Adams，我们是一家独立的医疗品牌绩效代理机构，战略思维、创意和洞察力在这里汇聚，为医院和医疗系统、多地点健康与 wellness 提供商以及 B2B 医疗科技公司带来可衡量的结果。
加入我们由有动力、好奇、真诚的专业人士组成的团队，他们对工作负责，不断在个人和职业上成长，并致力于推动医疗进步。在 Ten Adams，大胆的想法不仅被欢迎；它们是被期待的。我们一起帮助医疗品牌变得更强大，帮助企业达成目标，让社区过上更健康的生活，一次有意义的连接。
职位描述
作为 Ten Adams 的付费媒体总监，你将领导我们在医疗客户项目中的付费媒体规划、执行和优化。你将把客户的业务目标和预算转化为可衡量的渠道成果。向性能副总裁汇报，你将负责付费媒体策略，带领团队并管理我们的供应商和平台关系。你将成为我们团队中高级的付费媒体负责人。
日常职责
媒体策略与渠道优化（50%）
- 负责所有渠道的整合付费媒体策略，将客户的业务重点和预算目标转化为渠道计划、预算分配和整合媒体方法。
- 在符合我们的性能增长框架（流量 / 转化 / 阻碍）的前提下，指导传统和数字渠道的战略方向。
- 领导整个媒体计划生命周期——谈判、执行、优化和结算——涵盖传统媒体、付费搜索、付费社交、程序化广告、CTV/OTT、流媒体、原生广告和新兴渠道。
- 与分析团队和性能副总裁合作进行测量——实验、测试以及证明媒体有效的指标。
- 为品牌绩效审计提供渠道级别的输入：每个渠道的表现如何，支出何时达到饱和或边际效益下降，效率何时开始下滑。
- 负责将人工智能和自动化负责任地引入媒体工作流程，并保持我们对与以结果为导向的媒体相关的新兴平台和广告技术的了解。
协作与战略整合（20%）
- 作为性能、创意、产品和客户体验团队中的高级付费媒体负责人，确保渠道决策与品牌和业务目标一致。
- 建立值得信赖的客户媒体关系
查看英文原文
About Ten Adams
Healthcare brands have the power to change lives—and we're here to help them do exactly that. At Ten Adams, we're an independent healthcare brand performance agency where strategic thinking, creativity and insights come together to drive measurable results for hospitals and health systems, multi-location health and wellness providers, and B2B healthcare tech.
Join our team of driven, curious, authentic professionals who take ownership, grow personally and professionally, and commit to driving health forward. At Ten Adams, bold ideas aren't just welcomed; they're expected. Together, we're helping healthcare brands grow stronger, businesses hit targets and communities live healthier, one meaningful connection at a time.
The Role
As Paid Media Director at Ten Adams, you'll lead paid media planning, execution and optimization across our healthcare client engagements. You'll turn client goals and budgets into measurable channel outcomes. Reporting to the VP Performance, you'll own paid media strategy, lead the team, and manage our vendor and platform relationships. You'll be the senior paid media voice on our team.
Day-to-Day Responsibilities
Media Strategy & Channel Optimization (50%)
- Own integrated paid media strategy across all channels, turning client business priorities and budget targets into channel plans, budget allocations and integrated media approaches.
- Direct strategy across traditional and digital channels in alignment with our Performance Growth Framework (Traffic / Conversion / Friction).
- Lead the full media plan lifecycle — negotiation, execution, optimization and reconciliation — across traditional, paid search, paid social, programmatic, CTV/OTT, streaming, native and emerging channels.
- Partner with Analytics and the VP Performance on measurement — experimentation, testing and the metrics that prove media is working.
- Feed the Brand Performance Audit with channel-level inputs: how each channel is performing, where spend is hitting saturation or diminishing returns, and where efficiency is starting to slip.
- Bring AI and automation into the media workflow responsibly and keep us current on emerging platforms and ad-tech relevant to performance-driven media.
Collaboration & Strategic Integration (20%)
- Serve as the senior paid media voice across Performance, Creative, Product and Client Experience teams to align channel decisions with brand and business objectives.
- Build trusted client media relationships and present media strategy with executive-level clarity in client and prospect settings.
- Partner with Analytics on media measurement, attribution and incrementality testing aligned to the unified KPI architecture.
- Provide regular performance updates to the VP Performance and agency leadership.
Team Development & Media Operations (20%)
- Lead, coach and develop the paid media team — including performance management and career development.
- Define operating cadence, workflows and quality standards.
- Manage vendor partnerships, ad platform relationships and media tool contracts.
- Oversee media budget management, billing reconciliation and monthly revenue/commission reporting in partnership with Leadership and Finance.
Business Development (10%)
· Contribute paid media architecture, channel recommendations and investment frameworks to new business proposals and pitch presentations.
· Identify organic growth opportunities for retained clients through media investment expansion and incrementality-led recommendations.
Required Skills
Hard Skills
- 10+ years of experience in paid media planning/buying across traditional and digital channels.
- Demonstrated experience leading and developing media teams across multiple client engagements.
- Advanced knowledge across all paid media channels — traditional, paid search, paid social, programmatic, CTV/OTT, streaming and emerging tactics.
- Comfortable with media measurement and attribution, and able to partner with Analytics on testing and performance reporting.
- Working knowledge of programmatic ecosystems, ad-tech platforms and AI-enabled media capabilities.
- Experience influencing scoping, pricing and revenue modeling for media engagements.
- Healthcare marketing experience is strongly preferred.
Soft Skills
- Strong leadership and coaching capabilities.
- Collaborative partner who works effectively across our Performance team.
- Eager to collaborate, align and grow into a performance-driven framework and KPI architecture.
- Adaptable change agent comfortable with evolving organizational structures.
- Decisive operator who understands tradeoffs and resource constraints.
- Clear communicator who translates channel complexity into client-ready clarity.
- Strong negotiation and relationship-building skills with vendors, platforms and clients.
- Detail-oriented and capable of managing multiple accounts and budgets simultaneously.
Remote or hybrid from our office in Evansville, IN.
Ten Adams is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Originally posted on Himalayas