SEO / AEO经理
SEO / AEO Manager
我们正在通过融合艺术与科学，构建人工智能来模拟世界。
我们认为，世界模型是人工智能进步的前沿。仅靠语言模型无法解决世界上最困难的问题——机器人技术、疾病、科学发现。真正的进步需要能够体验世界并从错误中学习的模型，就像人类一样。而这种试错过程在模拟环境中进行，而非现实世界，可以大幅加速。
世界模型为通用模拟提供了最清晰的路径，改变了故事的讲述方式、科学进步的方式以及人类下一个前沿领域的探索方式。
我们的团队由富有创造力、思维开放、有爱心且有抱负的人组成，他们决心改变世界。我们渴望不断创造不可能的事物，而我们的能力依赖于打造一支非凡的团队。如果你也有同样的动力，我们很期待收到你的消息。
## **关于该职位**
我们正在寻找一位负责 Runway 的 SEO 和 AEO 策略的人员，从头到尾全权负责。你将大规模地建立我们的 SEO 内容库，运行实验以优化有效的内容，负责技术 SEO 的健康状况，并报告哪些内容有效以推动自然流量增长。
这是一个结合策略与执行的角色。你不会只是提交一个关键词列表然后等待。你可能会有一天在优化内容，第二天则向开发团队提出技术性建议。
### **你将负责**
- **负责 Runway 的 SEO 和 AEO 策略**：关键词集群架构（支柱与分支），竞争性 SERP 和内容缺口分析，了解搜索者处于购买旅程的哪个阶段，以便内容符合他们的实际需求，同时推动 Runway 在 AI 生成答案中的存在感。
- **建立 Runway 的 SEO 内容库**：包括简报、落地页、文章等，识别并规划高潜力内容，同时不牺牲质量或品牌语气
- **设计并运行实验**：针对内容格式、内部链接和页面结构，利用结果优化策略
- **负责技术 SEO 的健康状况**：索引、站点地图、结构化数据和模式标记，持续监控网站并推荐网站结构和信息架构的改进（页面模板、内部链接、URL 结构），以提高爬行能力和排名
- **负责自然流量增长的测量与报告**：跟踪关键词排名、自然流量和 AI 引用趋势
查看英文原文
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
## **ABOUT THE ROLE**
We're looking for someone to own Runway's SEO and AEO strategy, end to end. You’ll build out our library of SEO content at scale, run experiments to sharpen what's working, own technical SEO health and report on what’s working to drive organic growth.
This is a hybrid strategy-and-execution role. You won't just hand off a keyword list and wait. You'll be optimizing a piece of content one day and making a technical case to our development team the next.
### **WHAT YOU'LL DO**
- **Own Runway's SEO and AEO strategy**: Keyword cluster architecture (pillar-and-spoke), competitive SERP and content-gap analysis, understanding what stage of the buying journey a searcher is in so content matches what they actually need, as well as champion Runway's presence in AI-generated answers.
- **Build out Runway's library of SEO content**: Briefs, landing pages, articles and more, identifying and scoping high-opportunity content, without sacrificing quality or brand voice
- **Design and run experiments** on content formats, internal linking and page structure and use the results to sharpen the strategy
- **Own technical SEO health**: Indexing, sitemaps, structured data and schema markup, ongoing site monitoring and recommend site structure and information architecture changes (page templates, internal linking, URL structure) that improve crawlability and rankings
- **Own measurement and reporting for organic growth**: Track keyword rankings, organic traffic and AI citation trends against clear targets, and go beyond traffic volume to measure whether that traffic actually converts into product signups
### **WHAT YOU'LL NEED**
- 4+ years in SEO, with experience contributing to overall strategy
- Experience building or scaling an SEO function from a small base, moving fluidly between strategic and hands-on work
- Experience collaborating across teams, including managing freelancers and partnering with product, marketing and design teams
- Proficiency with GA4 and Google Search Console, plus keyword/competitive research tools like SEMrush or Ahrefs
- Experience in AEO / AI-search visibility, with the ability to bake it into a broader SEO strategy
- Experience using Profound, AirOps, or similar AEO tool is a plus
- Experience at an AI, product-led or consumer-facing tech company is a plus, where SEO has to coexist with a fast-moving roadmap
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
#### **Working at Runway**
[**Great things come from great teams.**](https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway) **We’d love to hear from you.**
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
- [Universal World Simulator](https://runwayml.com/world-simulator.html)
- [GWM-1](https://runwayml.com/research/introducing-runway-gwm-1)
- [Gen-4.5](https://runwayml.com/research/introducing-runway-gen-4.5)
- [General World Models](https://runwayml.com/research/introducing-general-world-models)
- [Robotics SDK](https://runwayml.com/research/introducing-runway-gwm-1#robotics-section)
- [Conversational Real-time Agents](https://runwayml.com/research/introducing-runway-gwm-1#avatars-section)
- [Runway Studios](https://runwayml.com/studios)
We're excited to be recognized as a best place to work:
[Crain's](https://www.crainsnewyork.com/awards/best-places-work-2023) | [InHerSight](https://www.inhersight.com/companies/best/city/new-york-city-ny) | [BuiltIn NYC](https://builtin.com/awards/new-york-city/2024/best-places-to-work) | [INC](https://www.inc.com/best-workplaces/2024)