公关、网红与联盟组合负责人（WMP）
PR, Influencer & Affiliate Portfolio Lead (WMP)
WM Partners 是一家专注于健康与 wellness 领域收购投资的中型私募股权公司。WM Partners 寻找具有吸引力增长前景的小型和中型企业，并通过其在健康与 wellness 领域的运营专长以及与经验丰富的管理团队合作的战略业务方法，创造可持续的长期价值。WM Partners 被国家投资协会认证为多元化所有企业。了解更多信息请访问
工作地点
美国远程办公或在我们的办公室之一（佛罗里达州 Aventura 和迈阿密 - 科罗拉多州丹佛 - 加利福尼亚州洛杉矶 - 犹他州盐湖城）
职位简介
影响力、公关与联盟营销组合负责人将领导我们组合公司的公关策略、影响力合作和联盟营销计划的开发与执行。该职位需要一位有创意和战略思维的人才，能够建立并维护与媒体、影响力人物和联盟的牢固关系，以推动品牌知名度、参与度和增长。
职责
我们正在寻找一位才华横溢的公关、影响力与联盟营销组合负责人，负责监督并提升我们在多个组合公司中的品牌定位工作。您将在为我们的组合公司制定和执行全面的传播策略中发挥关键作用。该职位将涉及创建可扩展的公关（包括绩效公关）、影响力和联盟营销计划，这些计划可以根据每家公司的具体需求进行定制。您将与我们的组合公司的营销团队紧密合作，确保品牌信息一致，最大化曝光率并推动增长。
公共关系（PR）：
· 制定并实施全面的公关策略，提高品牌可见度，通过绩效公关带来收入，并加强我们组合品牌的公众声誉。
· 培养并维护与主要媒体、记者、博客作者和行业影响力人物的关系。
· 撰写并分发新闻稿，提出故事点子，并处理媒体查询，以确保积极且一致的媒体报道。
· 监控媒体报道，管理新闻剪报，并报告公关绩效指标。
影响力营销：
· 创建并执行符合品牌目标和目标受众的影响力营销活动。
· 识别、招募并管理与影响力人物、品牌大使的联系。
查看英文原文
About WM Partners
WM Partners is a middle-market private equity firm specializing in buyout investments in the health and wellness sector. WM Partners seeks to acquire small and medium size businesses with attractive growth prospects and generate sustainable, long-term value through its operational expertise in the health and wellness sector, and strategic business approach working in collaboration with experienced management teams. WM Partners is certified as a diverse-owned firm by the National Association of Investment. Learn more at
Location/Workplace
US Remote or hybrid across one of our offices (Aventura & Miami, FL - Denver, CO - Los Angeles, CA – Salt Lake City, UT)
About the Role
The Influencer, PR & Affiliate Marketing Portfolio Lead will lead the development and execution of our public relations strategies, influencer collaborations, and affiliate marketing programs across our portfolio companies. This role requires a creative and strategic thinker who can build and maintain strong relationships with media, influencers, and affiliates to drive brand awareness, engagement, and growth.
Responsibilities
We are seeking a talented PR, Influencer & Affiliate Marketing Portfolio Lead to oversee and elevate our brand positioning efforts across multiple portfolio companies. You will play a pivotal role in developing and executing comprehensive communication strategies for our portfolio companies. This role will involve creating scalable PR (including performance PR), influencer, and affiliate marketing programs that can be tailored to meet the specific needs of each company. You will work closely with the marketing teams of our portfolio companies to ensure cohesive brand messaging, maximize visibility, and drive growth.
Public Relations (PR):
· Develop and implement comprehensive PR strategies to increase brand visibility, driven revenue with performance PR, and strengthen our portfolio brands public reputation.
· Cultivate and maintain relationships with key media outlets, journalists, bloggers, and industry influencers.
· Write and distribute press releases, pitch stories, and handle media inquiries to ensure positive and consistent media coverage.
· Monitor media coverage, manage press clippings, and report on PR performance metrics.
Influencer Marketing:
· Create and execute influencer marketing campaigns that align with brand goals and target audience.
· Identify, recruit, and manage relationships with influencers, brand ambassadors, and content creators across various platforms.
· Oversee influencer agreements, content creation, and performance tracking to ensure impactful collaborations and ROI.
· Analyze and report on influencer campaign effectiveness, making recommendations for improvement.
· Assure full FTC and legal compliance.
Affiliate Marketing:
· Develop and manage the affiliate marketing program, including recruitment, onboarding, and nurturing of affiliate partners.
· Collaborate with affiliates to create promotional content, offers, and campaigns that drive traffic, conversions, and revenue growth.
· Monitor affiliate performance, analyze data, and optimize strategies to maximize results and maintain a high level of partner satisfaction.
· Stay up-to-date on industry trends, tools, and best practices to continuously improve the affiliate program.
· Assure full FTC and legal compliance.
Requirements
· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
· 5+ years of experience in PR, influencer marketing, and affiliate marketing
· Self-starter and growth hacker – you like to get into the weeds and execute as well as think big and create blue ocean strategies
· Passion for and experience within the CPG industry
· Proven track record of successful PR campaigns, influencer partnerships, and affiliate marketing programs.
· Strong network of media contacts, influencers, and affiliate partners.
· Excellent written and verbal communication skills, with the ability to create compelling content and pitches.
· Highly organized with strong project management skills and attention to detail.
· Analytical mindset with the ability to interpret data and derive actionable insights.
· Self-motivated, proactive, and adaptable, with the ability to thrive in a fast-paced and dynamic environment.
Benefits
The annual base salary range for this position is $150,000 - $170,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. WMP is committed to offering reasonable accommodation to job applicants with disabilities. WMP does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
Originally posted on Himalayas