全球市场营销策略师
Global Marketing Strategist
职位：
全球市场策略师
职位描述：
全球市场策略师负责市场活动的规划和执行。作为一位市场营销全才，您将具备制定和实施全球市场进入及营销计划的经验，利用数字营销和现场营销策略来提升Arrow的市场份额并根据组织优先事项和业务计划开发销售线索。您是一位善于沟通的人，将与分布在多个地区的全球团队合作，并与内部和外部利益相关者建立高水平的关系。
您将负责的工作：
- 制定、规划并领导针对合作伙伴生态系统受众和直接销售终端客户的全球市场策略和体验的执行。
- 负责完整的营销组合：招募、赋能并发展IT合作伙伴，通过面向终端客户的全球需求生成计划开发新的业务。
- 与全球和地区市场团队及利益相关者联络，建立协同效应并开展协作。
- 负责跟踪和报告符合业务期望的全球活动KPI和结果，定期向内部和外部利益相关者传达结果。
- 制定全球市场进入策略、产品定位和信息传递，以及目标受众/人物画像，以创建具有高影响力的营销活动，从合适的买家那里产生销售线索。
- 管理全球营销预算，通过有效的营销执行实现营销计划的ROI，利用Arrow ECS绩效营销团队。
- 分析并阐述活动效果和指标，包括但不限于MQL、销售线索价值和预估收入。提出创意想法以最大化活动影响并推动增长。
我们寻找的人选：
要求
- 通常需要5至7年的全球市场营销经验
- 至少3年的战略营销计划制定经验
- 具备需求生成活动的制定和执行经验
- 具备多战术活动的制定和执行经验，用于多地区执行，利用数字营销、现场营销（活动经验为必备）和基于客户群的营销技术
- 具备针对渠道生态系统合作伙伴制定营销计划的经验
- 在IT渠道中与合作伙伴工作过的经验，最好是在分销商背景
素质
- 团队合作者，具备良好的人际交往能力
查看英文原文
Position:
Global Marketing Strategist
Job Description:
The Global Marketing Strategist oversees marketing campaign planning/ execution. An all-rounder in marketing, you will be experienced in developing/ implementing global go-to-market and marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders.
What You'll Be Doing:
- Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers.
- Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
- Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
- Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders.
- Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
- Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
- Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth.
What We Are Looking For:
Requirements
- Typically requires 5 to 7 years of global marketing experience
- Minimum 3 years of experience in strategic marketing plan creation
- Experience developing and executing demand generation campaigns.
- Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
- Experience in developing marketing plans both to and through channel ecosystem partners.
- Experience working in the IT channel with partners, preferably in a distributor.
Qualities
- Team player, with strong interpersonal service skills
- Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
Skills
- Strong writing, presentation and communication skills
- Proficient in Microsoft Office products
Work Arrangement:
Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.
What’s In It For You?
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
Annual Hiring Range/Hourly Rate:
$43.31 - $52.93Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location:
US-GA-Georgia (Remote Employees)Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.
Time Type:
Full time
Job Category:
Marketing and CommunicationsEEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
All Arrow job postings are for existing job vacancies. We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Originally posted on Himalayas