出海雷达

增长产品经理

Growth Product Manager

市场运营职能支持限定地区(需当地身份)
公司Calm
薪资$147,800 - $226,700/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间18 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

关于Calm
Calm是致力于让世界更快乐、更健康的领先心理健康品牌。以其旗舰消费者应用而闻名——在类别中排名第一,下载量超过1.8亿次,支持十种语言,在190个国家和地区可用——Calm通过专家和深受喜爱的名人声音提供的内容和工具,帮助人们更好地入睡、减少压力、更 mindful 地生活。在此基础上,Calm还推出了更广泛的产品组合,包括基于循证的解决方案如Calm Health,通过雇主、健康计划和提供者提供,旨在扩大心理健康和睡眠支持的可及性,提升福利参与度,并推动积极的健康成果。目前,Calm支持超过3500家组织,通过Calm Health覆盖超过4200万用户。Calm被列为TIME 100最具影响力公司之一,也是Fast Company“值得关注的品牌”之一。了解更多,请访问。

你将负责的工作
作为Calm直接面向消费者业务的增长产品经理,你将帮助更多人发现、采用并养成每天使用Calm的习惯。你将负责增长产品策略和路线图,对推动订阅用户增长、激活、每位用户的收入和留存率负责。你将设定优先级,设计并运行测试这些优先级的实验,并与工程、产品设计、市场、数据和研究团队合作,推出有效的方法。你的目标是让用户轻松形成持久的正念习惯,同时帮助Calm实现并维持其增长目标。
作为Calm直接面向消费者业务的产品经理,你将在漏斗顶端的转化、试用到付费的转换、用户激活和长期留存方面产生可衡量的影响。你将与工程、设计、市场和数据科学团队合作,设计、执行并分析产品实验。
日常工作中,你将:

  • 负责增长策略和路线图:制定并负责Calm的增长产品策略和路线图,将公司的收入、订阅用户和日活跃用户目标转化为激活、转化和留存方面的优先事项。
  • 运行高速度的实验项目:提出明确的假设,与工程和数据科学团队设计并发布A/B测试,并诚实地分析结果——包括那些没有成功的测试结果。
  • 消除关键流程中的障碍:利用定量和定性数据,找到用户在注册流程、习惯养成和账户流程中的流失点,然后测试更简单的路径通过
查看英文原文

About Calm
Calm is the leading mental health brand on a mission to make the world happier and healthier. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in ten languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 42 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at .

What You'll Do
As a Growth Product Manager on Calm's direct-to-consumer business, you'll help more people discover, adopt, and build daily habits with Calm. You'll own the growth product strategy and roadmap, accountable for driving subscriber growth, activation, revenue per user, and retention. You'll set the priorities, design and run the experiments that test them, and partner with engineering, product design, marketing, data, and research to ship what works. Your goal is to make it effortless for users to form a lasting mindfulness habit while helping Calm reach and sustain its growth goals.
As a Product Manager working on Calm’s direct-to-consumer business, you will drive measurable impact across top-of-funnel conversion, trial-to-paid transitions, user activation, and long-term retention. You will design, execute, and analyze product experiments in collaboration with engineering, design, marketing, and data science teams.
Day to day, you will:

  • Own growth strategy and roadmap: Develop and own Calm's growth product strategy and roadmap, translating company revenue, subscriber, and DAU goals into a prioritized set of bets across activation, conversion, and retention.
  • Run a high-velocity experiment program: Form sharp hypotheses, design and ship A/B tests with engineering and data science, and read results honestly — including the ones that don't win.
  • Remove friction from key journeys: Use quantitative and qualitative data to find where users drop off in onboarding, habit-building, and account flows, then test simpler paths through them.
  • Ship habit mechanics: Build the features that help users plan, track, and celebrate progress, so a first session becomes a daily practice.
  • Write PRDs that make decisions easy: Spell out the job to be done, the opportunity, success metrics, and the plan to ship and iterate — then bring engineers, designers, marketers, and leadership along as the plan changes.

Who You Are

  • A growth PM, or equivalent, who's owned the number: 4+ years in consumer product, with a track record of owning a growth metric (subscriber growth, conversion, retention) and setting the strategy to move it, across consumer mobile (iOS and Android) and web.
  • A subscription-business operator: Fluent in the economics of consumer subscription (trial and paywall conversion, LTV, churn) and how product decisions show up in them.
  • A rapid experimenter: Experienced in fast experiment design and analysis (A/B tests, holdouts, sequential testing), with the statistical judgment to know when a result is real and when it's noise.
  • Data-fluent: Adept at sourcing quantitative and qualitative data to prioritize a roadmap and make feature calls, and decisive when the data won't settle it.
  • A student of habit formation: You know what drives repeat daily usage and how to build the mechanics (streaks, reminders, progress, celebration) that turn a new user into a daily one.
  • AI-native and tooling-fluent: Highly proficient in leveraging AI tools to drive team velocity and build lasting workflows, with the judgment to know when the output is good enough and when it isn't.
  • Technically agile: Comfortable discussing complexity and tradeoffs with engineers, and able to prototype your own ideas rather than wait in a queue.
  • Exceptional at documentation and organization: You keep the experiment log, results archive, and roadmap docs in a state where anyone can find what was tested, what it showed, and what's live (so the team builds on its own learnings instead of rediscovering them.)
  • A low-ego, persuasive partner: You present your thinking clearly in writing and in the room, to stakeholders and senior leadership alike, hold positions with conviction and update them on evidence, and make Product Design, User Acquisition, Research, and Engineering better for working with you.

Nice to Haves

  • Experience in subscription-based consumer tech (onboarding, paywalls, or retention initiatives).
  • Familiarity with product analytics or experimentation tools (e.g., Amplitude).
  • Experience working with or passion for the health & wellness domain.
  • Experience in developing features that drive habit formation and lifestyle change.

Minimum Requirements
· 4+ years of relevant experience in growth, product management, or equivalent.
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows: $147,800 - $226,700. The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications. Calm uses employee zip code to determine which pay range applies. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Calm may incorporate artificial intelligence technology to support the application review process, but rest assured that human reviewers are involved in all stages of the hiring process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team at . All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.

FOR US BASED POSITIONS: Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

  • Right to Work
  • E-Verify Participation

Originally posted on Himalayas

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