高级游戏品牌经理
Senior Games Brand Manager
职位描述
Goliath是一家国际玩具和游戏制造商及分销商，在15个国家运营，并在全球100多个国家销售。我们业务的核心是相信优质产品和创新的魔力。我们的使命是为每个家庭带来乐趣，这通过团队合作和聪明的协作实现。了解更多关于Goliath的信息，请访问
我们正在寻找一位高级游戏品牌经理加入我们的团队；一位既重视清晰的品牌战略，也重视精彩游戏之夜的人。
高级游戏品牌经理将隶属于品牌营销部门，负责领导Goliath游戏业务的战略、定位、产品组合方向和商业成功。该职位将负责游戏产品组合的核心部分，确保该系列在战略上组织有序、符合消费者需求、适合零售商，并与Goliath的全球增长目标一致。
成功的候选人将与产品开发、销售、授权、创意和区域营销团队进行跨职能合作，以确保Goliath的游戏产品组合具有明确的定位并具备增长潜力。
工作职责：
全球品牌与产品开发：
- 协助全球游戏品牌总监进行品牌发展、销售推广和消费者营销，针对Goliath的全球玩具品牌。 · 与研发团队紧密合作，实施产品策略，包括遵循品牌定位和DNA，实现与竞争对手相比最优的价格点和价值，确保游戏模式满足核心消费者的需求和愿望，并确保包装信息清晰明了。
- 定期对主要零售商进行品类和竞争研究，以确保品牌定位强劲。
- 维护关键文档/数据库，如产品线计划、价格清单、销售资料和品牌演示文稿，确保内容最新且准确。
- 在销售推广过程中，为北美销售团队提供适当的工具、材料和演示文稿。
消费者营销：
- 协助全球高级品牌经理制定并执行全球玩具品牌消费者营销计划。
- 与代理合作伙伴紧密合作，确保营销计划按时、按品牌要求完整执行。
- 提供营销素材，包括但不限于：视频和静态广告、电子邮件营销素材、零售促销物料、定制的游戏中断插页。
- 确保所有电商促销物料在发布前准备就绪，包括：产品图片、信息图等。
查看英文原文
Description
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at
We are looking for a Senior Games Brand Manager to join our team; someone who cares as much about a sharp brand strategy as they do about a good game night.
The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with leading the strategy, positioning, portfolio direction, and commercial success of Goliath’s Games business. This role will oversee a core part of the Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath’s global growth objectives.
The successful candidate will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath’s Games portfolio is clearly positioned and built for growth.
Job Responsibilities:
Global Brand & Product Development:
- Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands. · Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
- Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
- Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
- Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
Consumer Marketing:
- Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
- Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
- Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
- Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy .
- Provide a weekly POS summary for the marketing team to review sell-through performance.
Requirements
- Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective. · Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
- Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
- Must be comfortable presenting with confidence to external partners, including retail buyers.
- Attention to detail & ability to stay organized.
- Ability to read, analyze & utilize POS & NPD.
Benefits
- Market-conform salary and compensation package
- A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household
- Employee discount on Goliath products
- Room to grow within a global, family-owned company
Originally posted on Himalayas