DSO Digital Account Manager
公司概述 Cumulus Media 是一个首要的音频媒体公司,每月向四十亿人提供高质量内容。在任何地方和任何时候都需要它.Cumulus Media 通过84个市场的377家拥有并运营的广播电台吸引听众使用高质量的本地节目;通过领先的国家音频网络 Westwood One,从包括 NFL,NCAA,Master,US Soccer 和 AP News 在内的标志性品牌提供全国综合体育,新闻,谈话和娱乐节目;通过 Cumulus Podcast Network,这是一个成熟和有影响力的原始播客平台,它是聪明的,娱乐性的和引发思想的.Cumulus Media 通过广告媒体提供个人联系,当地影响力和全国范围,以及通过数字广播,移动,社交和语音激活平台,以及集成的数字营销服务,强大的影响者,全服务音频解决方案,行业领先的研究和见解以及现场活动体验。查看更多信息。位置概况 库卢斯媒体 (亚特兰大)有一个立即,完全远程的 (美国总部)开放数字账户管理员加入我们的数字销售运营团队。理想候选人将帮助执行和维持有效的数字营销计划为客户同时支持销售团队通过保持战略帐户关系和请求。作为全职数字账户经理,你将负责管理和增长客户关系,确保高质量的数字活动取得成功,并推动成功结果。此外,你将提供持续的基于绩效的数字战略指导,竞选管理和帮助领导出战式数字演示,代表媒体计划和/或结果:·跨平台数字营销 · 音频流媒体 · 播客广告 · 显示广告 ·程序策略 · 社会媒体营销 · 在线存在解决方案 · OTT 和视频广告 ·付费搜索引擎营销 ·电子邮件营销 你将有机会利用你对数字营销的热情来管理通过个性化,创新和全面的广告解决方案进行活动,以通过集成针对我们的广告商最终目标的数字产品和服务满足新的和现有的客户的市场需求。
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Company Overview
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit .
Position Overview
Cumulus Media | (Atlanta) has an immediate, fully remote (US-based) opening for a Digital Account Manager to join our Digital Sales Operations team. The ideal candidate will help execute and maintain effective digital marketing programs for our clients while also supporting sales teams by maintaining strategic account relationships and requests.
As a full-time Digital Account Manager, you will be responsible for managing and growing client relationships, ensuring success from high-quality digital campaigns, and driving successful outcomes. Additionally, you'll provide ongoing performance-based digital strategy guidance, campaign management, and assistance in leading tactical digital presentations that represent media plans and/or results for:
- Cross-Platform Digital Marketing
- Audio Streaming
- Podcast Advertising
- Display Advertising
- Programmatic Strategies
- Social Media Marketing
- Online Presence Solutions
- OTT and Video Advertising
- Paid Search Engine Marketing
- Email Marketing
You will have the opportunity to use your passion for digital marketing to manage campaigns using personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services focused on our advertisers’ end goals.
Key Responsibilities & Qualifications
RESPONSIBILITIES:
- Help guide operations and sales teams to ensure that sold campaigns are executed and fulfilled with a high level of precision and performance to meet the client’s expectations on costs and KPIs.
- Build and maintain strong relationships with clients, acting as their primary point of contact for all digital marketing needs, requests, changes, and other internal and external communication.
- Help execute digital marketing strategies that align with client goals, objectives, and expectations.
- Manage the organization, process, and delivery of digital campaigns, ensuring they are executed on time, within budget, and to the highest standard.
- Collaborate with internal teams to develop creative strategies and innovative solutions that meet client needs and goals.
- Monitor campaign performance and provide regular reports to clients, highlighting successes and areas for improvement.
- Analyze and translate campaign performance metrics, providing insights and recommendations for optimization and improvement to meet client goals.
- Oversee ongoing internal reporting and account trackers in order to provide ongoing details about account health, project timelines, growth opportunities, monthly billing, etc.
- Lead presentation planning and development (including the build-out of media plans and client/industry research), ongoing monthly reporting, and quarterly business reviews.
- Identify opportunities for business growth, and work with clients to develop new projects and campaign renewal ideas to help the team meet its overall revenue goals.
- Support strategic agency projects as needed (like onboarding a new platform, researching new products/partners, or setting up new offerings in our planning tools).
- Stay up to date with industry trends and best practices, sharing insights and knowledge with clients and internal teams.
QUALIFICATIONS:
- Bachelor's degree in marketing, communications, or related field preferred.
- 3+ years of experience in digital marketing, with a focus on account management required.
- Solid working knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, and/or programmatic buying.
- Hands-on familiarity with digital marketing tools and platforms, such as Google Analytics, Google AdWords, Facebook Ads Manager, or programmatic DSPs
- Demonstrated experience navigating digital advertising platforms, including Meta Business Manager, Google Ads, DSPs, and other paid media technologies, with the ability to execute, monitor, troubleshoot, and optimize campaigns.
- Ability to analyze digital campaign performance using platform data and reporting tools, identify trends, strengths, weaknesses, and optimization opportunities, and translate insights into clear, actionable recommendations for clients and internal stakeholders.
- Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully.
- Demonstrated ability to be self-motivated and task-oriented for complex and fast-paced projects, with the ability to manage multiple projects simultaneously.
- Dedicated focus on time management and organizational skills, with high attention to detail.
- Excellent analytical and problem-solving skills.
- Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
- Proven track record of delivering successful digital campaigns that drive results.
Pay Range
USD $60,000.00 - USD $75,000.00 /Yr.
What We Offer
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit:
For more information about Cumulus Media, visit our website at:
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Originally posted on Himalayas