出海雷达

数字媒体主管

Head of Digital Media

市场运营限定地区(需当地身份)
公司The Spark Group
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间13 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Head of Digital 是一个高级总监级别的职位。您将领导客户在各类活动和项目中的付费数字媒体工作,以实现高效的结果。向 The Spark Group 的创始人汇报,您将管理一支由数字分析师和内容策略师组成的团队,他们紧密合作,为客户提供卓越的数字营销服务。

主要职责:

  • 指导多渠道数字媒体策略的开发与执行,与内部团队协作以确保营销策略的整合。
  • 对数字计划的及时性、准确性、范围和整体优秀程度负责。
  • 向客户合作伙伴展示和沟通媒体及社交策略、计划和执行。
  • 在高级数字分析师的帮助下,对媒体节奏和预算负责。
  • 运用对分析和测量工具/技术的专业理解,为媒体策略支持团队以及客户和内部营销目标提供支持。
  • 负责管理一支高绩效团队,包括个人发展、绩效管理、培训、发展和指导。
  • 根据需要参与新业务提案和开发。

最低要求:

  • 需要学士学位,或在最低要求之外有4年相关工作经验可替代学位。
  • 需要在市场营销、广告和/或传播领域有8年或更多相关经验,其中包括至少6年在以下一个或多个领域的经验:社交营销、搜索营销、电子邮件营销或完整的数字活动管理。
  • 有在多个数字接触点上管理和领导全面付费媒体计划的能力。有电商行业经验者优先。
  • 需要有4年或以上人员领导经验,包括团队建设、管理和/或发展。

TSG 福利与待遇:

  • 健康与401K福利
  • 开放式带薪休假

the Spark Group(tSG)是一家位于纽约市中心的精品数字营销机构。我们名义上是营销人员,但内心是讲故事的人。每个项目中,我们的目标是找到新颖且引人注目的方式,将品牌故事生动地呈现给正确的受众并推动行动——并且以让他们关心、渴望、信任和连接的方式进行。然后,我们确保我们的客户,无论是线上还是线下,都能在每一个方面都符合这个故事。
申请请前往并填写申请表。

查看英文原文

The Head of Digital position is a Senior Director-level role. You will lead clients’ paid digital media efforts across various campaigns and initiatives to drive efficient results. Reporting to the Owner of The Spark Group, you will manage a team of digital analysts and content strategists who work closely together to deliver excellent digital marketing services to our clients.
Primary Responsibilities:

  • Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated.
  • Accountable for digital plan output timeliness, accuracy, scope, and overall excellence.
  • Present and communicate media & social strategies, plans, and executions to client partners.
  • Accountable for media pacing and budget with assistance from Senior Digital Analyst.
  • Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals.
  • Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship.
  • Participate in new business pitches and development as needed.

Minimum Requirements:

  • Bachelor's Degree required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
  • 8 or more years of related experience in a marketing, advertising and/or communications function, to include at least 6 years of experience in one or more of the following areas: social marketing, search marketing, email marketing, or full digital campaign management.
  • Demonstrated ability to manage and lead a comprehensive paid media plan across multiple digital touchpoints. Ecommerce industry experience is a plus.
  • 4 or more years of people leadership experience in building, managing, and/or developing teams required.

TSG Perks & Benefits:

  • Health & 401K Benefits
  • Open Paid Time Off

the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect. Then, we make sure that our clients, both online and offline, live up to every facet of that story.
To apply, head to and fill out an application.
Originally posted on Himalayas

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