增长负责人，Cozy Heaven
Growth Lead, Cozy Heaven
DTC · DACH
阿姆斯特丹 · 远程、混合办公或现场办公
打造并负责客户喜爱品牌的增长引擎
Cozy Heaven的核心产品是莱赛尔床品。随着我们产品线的扩展和在德国、奥地利和瑞士的业务增长，我们正在寻找一位务实的增长负责人，负责实现盈利增长。
你的核心指标是LTGP:CAC：客户终身毛利与获客成本的比率。你将提升这一比率，同时扩大总贡献，并保持获客回报健康。
你将负责的工作
- 负责业绩：制定增长计划，分配已商定的预算并交付可衡量的结果。
- 领导获客：通过强大的创意、优惠和持续测试，连接付费社交、搜索、网红、联盟和有机内容。
- 提升客户价值：通过定价、组合销售、生命周期营销和产品发布，提高转化率、留存率和复购率。
- 组建你的团队：整合专家、代理机构和AI。明确责任并根据需要亲自执行。
- 做出明智决策：与财务和运营合作，连接客户经济学、营销表现和库存可用性。
我们提供的机会
拥有Cozy Heaven增长引擎的主导权，直接与创始人合作，在已商定的预算范围内自由构建你的方法和团队。财务和运营团队会为你提供数据和执行支持。
开始对话
发送一段简短的自我介绍以及你曾亲自主导的增长案例。你做了什么改变，结果如何，当表现不佳时你采取了什么措施？匿名案例也欢迎。
要求
你具备深厚的广告专业知识，并有在DACH地区成功增长DTC业务的实绩。除了付费媒体，你还具备网红、联盟和有机营销的实际经验。
你了解完整的客户旅程，从第一则广告到重复购买，并能展示你的决策如何提升了客户盈利能力。你熟悉Shopify、广告平台和工具如Klaviyo和Klar。
你主动出击，组建高效团队并坚持到底。你贴近执行，当结果未达预期时勇于承担责任。需要具备德语和英语的专业流利能力。
亮点
主导Cozy Heaven在DACH地区的增长引擎。结合广告、留存、专家和AI，提升LTGP:CAC和盈利增长。
最初发布于Himalayas
查看英文原文
DTC · DACH
Amsterdam · Remote, hybrid or on-site
Build and own the growth engine behind a brand our customers love.
Cozy Heaven’s core product is lyocell bedding. As we expand our range and grow across Germany, Austria and Switzerland, we’re looking for a hands-on Growth Lead to take responsibility for profitable growth.
Your central measure is LTGP:CAC: customer lifetime gross profit relative to acquisition cost. You’ll improve that ratio while growing total contribution and keeping acquisition payback healthy.
What you’ll do
- Own performance: set the growth plan, allocate the agreed budget and deliver measurable results.
- Lead acquisition: connect paid social, search, influencers, affiliates and organic content through strong creative, offers and consistent testing.
- Grow customer value: improve conversion, retention and repeat purchases through pricing, bundles, lifecycle campaigns and product launches.
- Build your team: bring together specialists, agencies and AI. Set clear accountability and execute yourself where needed.
- Make informed decisions: work with finance and operations to connect customer economics, marketing performance and stock availability.
What we offer
Ownership of Cozy Heaven’s growth engine, direct collaboration with the founder and the freedom to build your approach and team within an agreed budget. Finance and operations support you with data and execution.
Start a conversation
Send a short introduction and an example of growth you personally owned. What did you change, what were the results, and what did you do when performance fell short? Anonymised examples are welcome.
Requirements
You bring deep advertising expertise and a proven record of growing a DTC business in DACH. Alongside paid media, you have practical experience with influencer, affiliate and organic marketing.
You understand the full customer journey, from the first ad to repeat purchases, and can show how your decisions improved customer profitability. You’re comfortable working with Shopify, advertising platforms and tools such as Klaviyo and Klar.
You take initiative, build capable teams and follow through. You stay close to execution and take responsibility when results fall short. Professional fluency in German and English is required.
Highlights
Own Cozy Heaven’s DACH growth engine. Combine advertising, retention, specialists and AI to improve LTGP:CAC and profitable growth.
Originally posted on Himalayas