高级性能营销专家，付费媒体
Senior Performance Marketing Specialist, Paid Media
Learneo是一个由开发者驱动的业务平台，包括Course Hero、CliffsNotes、LitCharts、Quillbot、Symbolab和Scribbr，所有这些业务都围绕一个共同的使命：为每个人提升生产力和学习效率。我们吸引并扩大由有远见的企业家创建和运营的高增长业务。每个团队独立创新，但有机会协作、实验和共同成长，同时受到集中化的公司运营职能的支持，包括人力资源、财务和法务。
职位概述
我们正在寻找一位经验丰富的高级性能营销专家，负责在Quillbot的全球市场执行和优化付费获取活动。向性能营销经理汇报，您将负责我们主要付费渠道的日常活动表现，并通过结构化测试和分析来提高获客成本（CAC）、广告投资回报率（ROAS）和客户生命周期价值（LTV）。您将与创意、产品、数据和工程团队合作，改进活动、落地页、跟踪和测量。这是一个高级个人贡献者职位，直接负责活动执行、优化和性能建议。
职责
- 在多个渠道和目标上执行、监控和优化活动，从移动应用、再营销和获取活动开始，针对已推出和新产品，同时随着我们的组合变化，支持新渠道和目标。
- 在特定渠道上设置活动，进行质量保证、出价、定位、节奏控制、创意轮换和跟踪。
- 分析产品、市场、受众和渠道的表现；将媒体指标与转化、收入、CAC和LTV联系起来；识别提升整个获取漏斗效率的机会。
- 在批准的预算内管理支出，并根据表现和增长机会推荐重新分配。
- 设计并运行结构化测试，涵盖创意、受众、落地页、出价策略和活动格式。
- 与创意和产品团队合作，将性能发现转化为更强的广告和落地页改进。
- 与数据和工程团队合作，验证活动跟踪，并将归因和增量洞察应用于优化决策。
- 负责在付费渠道上优化再营销活动，通过受众细分、创意序列和频率控制，针对流失和活跃用户，以推动重新参与、留存和重复转化。
资格要求
查看英文原文
About LearneoLearneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.
Role Overview
We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.
Responsibilities
- Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
- Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
- Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
- Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
- Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
- Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
- Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
- Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.
Qualifications
- Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
- Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
- Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
- Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
- Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
- Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
- Collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
- Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
- Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
- Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.
Bonus Points
· Show interest in AI-powered products, writing tools, or education technology.
Benefits & Perks
- Competitive salary and annual bonus
- Medical coverage
- Life and accidental insurance
- Vacation & leaves of absence (menstrual, flexible, special, and more!)
- Developmental opportunities through education & developmental reimbursements & professional workshops
- Maternity & parental leave
- Hybrid & remote model with flexible working hours
- On-site & remote company events throughout the year
- Tech & WFH stipends & new hire allowances
- Employee referral program
- Premium access to Quillbot
*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.
This role is eligible for hire in India.
We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.
The base pay for this role is determined by several factors, including:
- Relevant professional experience
- Skills and expertise
- Scope and responsibilities of the role
- Internal equity considerations
In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.
We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
#Learneo
Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
Originally posted on Himalayas