资深产品经理 - 移动端
Principle Product Manager - Mobile
首席产品经理，移动应用负责 KFC 美国移动应用体验的愿景、策略和可衡量的业务成果。该职位将领导一个赋权的产品小组，定义、交付并持续改进能够令顾客满意、支持餐厅运营并带来显著业务影响的数字体验——构建具有价值、可用性、可行性和可持续性的解决方案。
该职位专注于结果而非产出：成功的候选人不是待办事项清单管理员或项目协调员；他们是能够整合客户洞察、数据、设计和工程，解决高杠杆问题并实现持续影响的产品负责人。
移动应用是顶级增长和品牌展示渠道，必须平衡以下方面：
- 浏览 → 订单 → 支付 → 自取/配送 → 购后体验的顾客体验与转化率
- 餐厅运营现实（吞吐量、准确性、准备就绪情况、异常处理）
- 促销与忠诚度经济、优惠完整性、欺诈/滥用预防
- 平台与工程健康（可靠性、性能、安全性、可扩展性、监控）
- 特许经营商/现场利益相关者的可行性与采用情况
查看英文原文
The Principal Product Manager, Mobile App is accountable for the vision, strategy, and measurable business outcomes of the mobile app experience for KFC US. This leader will lead an empowered product squad to define, deliver, and continuously improve digital experiences that delight guests, work for restaurant operations, and drive meaningful business impact—building solutions that are valuable, usable, feasible, and viable.
This role is explicitly oriented around outcomes over output: the successful candidate is not a backlog administrator or project coordinator; they are the product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact.
The Mobile App is a top tier growth and brand surface that must balance:
- Guest experience and conversion across browse → order → pay → pickup/delivery → post purchase
- Restaurant operations realities (throughput, accuracy, readiness, exception handling)
- Promotional and loyalty economics, offer integrity, fraud/abuse prevention
- Platform and engineering health (reliability, performance, security, scalability, instrumentation)
- Franchise / field stakeholder viability and adoption
Originally posted on Himalayas