Senior Marketing Events Manager
**需求基础的介绍：** Demandbase 是唯一一个让 GTM 团队自动化规模增长的人工智能平台。通过统一的数据，见解，行动和结果来看待，B2B 企业可以无地协调并以信心执行其基于账户的 GTM 战略。数千家企业信任 Demandbase 最大限度地实现收入，减少浪费，并将他们的数据和技术堆积集成到一个平台上。作为公司，我们致力于发展职业生涯，就像我们在建立世界级技术一样。我们对人体，我们的文化和周围社区进行大量投资。我们还一直被财富评为旧金山湾区最好的工作地点之一，以及销售权力60家最佳公司之一。我们的办事处位于旧金山，纽约，奥斯，西雅图，印度和英国.##**关于角色**需求基地正在寻找一名高级活动经理来拥有高影响力的事件项目，将我们的客户，前景，合作伙伴和 GTM 团队聚集在一起。这个职位将领导用户峰会，贸易展览和现场活动的战略与执行，以建立需求基础意识，深化客户关系，并推动可测量管道和收入的影响。### **你将做什么** - 拥有支持管道，客户参与和品牌意识目标的需求基础用户峰会，贸易展览和现场活动的战略，规划，执行和事件后优化。使用绩效数据和跨功能领导输入来塑造计划，通过执行保持手头并获得结果和持续改进。- 构建和管理分配组合的活动计划，包括活动选择，赞助建议，观众策略，预算规划，人员模型，现场经验和活动后计划。- 领导跨职业规划，包括增长营销，销售，客户成功，合作伙伴营销，产品营销，品牌，创意，营销运营和执行利益相关者。- 将公司和 GTM 的优先事项转化为明确的活动目标，成功指标，展览文件，人员计划和后续行动。- 为分配项目进行自主活动预算，管理预测和实际情况，与供应商谈判，并确定改善参观者的体验和业务影响的交易。- 在场地，注册，AV,摊位设计，赞助资产中，领先活动生产和物流。
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**Introduction to Demandbase:**
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
### **About the Role**
Demandbase is looking for a Senior Manager of Events to own high-impact event programs that bring our customers, prospects, partners, and GTM teams together. This role will lead the strategy and execution for user summits, trade shows, and field events that build Demandbase awareness, deepen customer relationships, and drive measurable pipeline and revenue impact.
### **What You Will Be Doing**
- Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals. Use performance data and cross-functional leadership input to shape programs, stay hands-on through execution, and own results and ongoing improvements.
- Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan.
- Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
- Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.
- Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact.
- Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.
- Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up.
- Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.
- Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently.
- Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks.
- Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs.
- Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events.
### **What We Are Looking For**
- 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment.
- Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events.
- Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines.
- Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events.
- Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact.
- Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators.
- Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable.
- Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms.
- Ability to travel for events and support occasional evening or weekend programs as needed.
### **Benefits**
Our benefits include Group Medical, Personal Accident, and Term Life Insurance for comprehensive protection. Preventive healthcare covers dental, vision, and OPD needs, complemented by strong mental health support. We also provide a fitness benefit, car lease policy, and gratuity for long-term financial well-being.
**Our Commitment to Diversity, Equity, and Inclusion at Demandbase**
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
**Unsolicited Submissions**
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.