出海雷达

市场专员

Marketing Specialist

市场运营限定地区(需当地身份)
公司CDMS
薪资$1,300 - $1,800
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Contractor
发布时间18 天前
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

薪酬:1300 – 1800 美元/月 美元
合同制 | 加州工作时间 | 薪酬根据经验、B2B SEO/内容专业深度以及实际成果而定。在入职后的3-6个月内,表现和影响力将决定薪酬增长的潜力。

雄心
CDMS 是一家拥有17人的环境、健康与安全咨询公司,自1988年以来为加州工业和商业设施提供服务。我们希望成为加州最值得信赖的EHS合规合作伙伴,并正在全力以赴实现这一目标。营销是主要推动力之一,与服务质量和技术深度并重。

目前已有两项资产在推进:在 cdms.com 上针对核心服务的大规模内容和搜索项目,以及第二个出版物 EHS Career Paths(ehscareerpaths.com),直接面向EHS专业人士。到目前为止,这些工作由团队内部完成,没有专门负责人。这个职位就是该负责人。

角色
在 CDMS,营销涉及多个领域同时进行:SEO 和内容运营、本地搜索和声誉管理、外部权威建设,以及将访问量转化为潜在客户的页面设计和转化工作。我们这样的公司无法为每个领域都雇佣一个专家。我们需要一个人将所有工作系统化地管理:负责 CDMS 所有营销工作的项目管理,亲自或通过自动化完成大量核心且高杠杆的工作,并与内部和外部合作伙伴协作处理其余部分。

在 CDMS(约三分之二的时间)

  • 内容流程:与我们的网络开发人员合作,确保服务页面、集群内容和博客文章从草稿到发布顺畅进行。
  • 本地搜索和声誉:Google 评价、企业资料、引用信息、本地落地页。
  • 转化率:页面设计、行动号召和权威信号,让潜在客户打电话,让客户选择我们。
  • 每周仪表盘:流量、排名、潜在客户。不仅要说明数字本身,还要解释其含义。

在 EHS Career Paths(约三分之一,逐步增加)

  • 内容引擎:文章、通讯、从业者访谈,以及将每篇文章重新制作成不同格式和渠道的内容。
  • 增长:与协会和大学项目的联系、LinkedIn 的存在,以及年度《加州EHS现状调查》。

第一年的示例项目

  • 建立本地声誉体系:与我们的项目经理一起运行 Google 评价计划,建立本地落地页
查看英文原文

Compensation: $1,300 – $1,800 / month USD
Contractual | California business hours | Compensation is based on experience, depth of B2B SEO/content expertise, and demonstrated results. There is strong potential for compensation growth based on performance and impact within the first 3–6 months.
THE AMBITION
CDMS is a 17-person environmental, health & safety consulting firm serving California industrial and commercial facilities since 1988. We intend to become the most trusted EHS compliance partner in California, and we're investing seriously to get there. Marketing is one of the main levers, alongside service quality and technical depth.
Two assets are already in motion: a large-scale content and search program across our core services on cdms.com, and a second publication, EHS Career Paths (ehscareerpaths.com), that reaches EHS professionals directly. Until now this work has been handled within the team, without a dedicated owner. This role is that owner.
THE ROLE
Marketing at CDMS is several disciplines running at once: SEO and content operations, local search and reputation, off-site authority building, and the design and conversion work that turns visits into leads. A firm our size can't hire a specialist for each. We need one person who runs it all as a system: doing the project management for the full portfolio of marketing work at CDMS, doing a lot of the core & high leverage work personally & via automations, and working with internal and external partners for the rest.
At CDMS (about two-thirds)

  • The content pipeline: keep service pages, cluster content, and blog posts moving from draft to published, with our web developer.
  • Local search and reputation: Google reviews, Business Profile, citations, local landing pages.
  • Conversion: page design, calls to action, and the authority signals that make a prospect pick up the phone and that make a client pick us for the work.
  • The weekly dashboard: traffic, rankings, leads. Tell us what the numbers mean, not just what they are.

At EHS Career Paths (about one-third, ramping up)

  • The publishing engine: articles, newsletter, practitioner interviews, and repurposing each piece across formats and channels.
  • Growth: outreach to associations and university programs, the LinkedIn presence, and the annual State of EHS in California survey.

Example projects in the first year

  • Build the local reputation engine: run the Google review program with our project managers and stand up local landing pages, so facilities searching in our service areas find us and trust what they see.
  • Redesign our highest-traffic service pages for conversion: layout, calls to action, and proof elements, measured in calls and quote requests rather than traffic.
  • Launch the first State of EHS in California survey: design it, distribute it through associations and university programs, and publish the report as the best California dataset in the field.

WHO WE'RE LOOKING FOR
An architect, not an operator. Someone analytical and systems-minded who turns ambiguity into structure instead of waiting for instructions, and who measures themselves on outcomes rather than completed tasks. A power user of AI and modern tools who would rather automate a process than repeat it. Someone who enjoys the problem-solving itself, because we are in the process of figuring out the playbook. Excellent written English is required; the work is audience-facing in English.
THE PROCESS
Our hiring process flexes with each conversation, but the common elements are consistent: a short behavioral assessment, a 12-minute reasoning test, interviews, a review of past work, and reference checks with your former direct managers.
Next Step: To move forward in the hiring process, please complete the assessment below. Once finished, you’ll receive a second assessment. Completion of both is required for consideration.

Salary: $1,300 – $1,800 / month USD DOEOriginally posted on Himalayas

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