增长营销负责人
Growth Marketing Lead
关于职位
JTX 是 Jito 在 Solana 上的消费者交易应用。它于 2026 年 7 月上线，是 Jito 的首款消费者产品。作为我们的增长营销人员，你将负责用户发现、激活和留存的可衡量方面：付费获取、生命周期和邮件营销，以及将它们联系在一起的实验项目。
我们的营销团队在品牌、创意、社交和活动方面表现出色。你将负责另一部分，即绩效方面：获取渠道及其预算、生命周期邮件、归因和跟踪，以及告诉我们哪些支出有效。团队让人们对产品感兴趣；你则要确保我们知道谁真正为钱包注资、进行了首次交易并持续交易，他们带来的成本是多少，以及下一步应该多做或少做什么。你不会制作创意内容，但你的分析结果将影响创意内容的制作方向。
现有系统已经建立，但需要有经验的负责人。第一个任务是接管所有现有系统（如 semrush 等）。第二个紧急任务是构建更强大的测量层，以捕捉所有当前努力，包括推荐计划和内容创作者。你将是这里最资深的分析型营销人员，与我们的市场总监一起制定策略，并与我们的创意和内容负责人合作传递信息，带来严谨性和运营纪律，将优秀的创意转化为可衡量的结果。
你会做什么
- 生命周期和邮件：全程负责该计划：日历、分群、自动化流程（注册、激活、重新激活）、送达率、合规性和报告。
- 实验：在邮件、落地页、广告和注册流程中开展有纪律的 A/B 测试，每个测试都有假设、样本量和书面解释。定期汇报哪些有效、哪些无效，从而驱动创意决策。
- 测量：与我们的数据科学家合作，构建和维护涵盖获取 → 注册 → 激活 → 留存 → 交易量的生长仪表盘，按渠道和群体划分。负责归因 UTM 标准、像素和事件配置（PostHog、Google Analytics、X）与产品和工程团队协作。我们的数据团队负责仓库和仪表盘，你将负责确保流入这些仪表盘的数据是可靠的。
- 付费获取：规划、启动和优化适用于加密货币消费者产品的渠道上的付费活动。负责预算分配、CAC 和回本目标。
查看英文原文
About the roleJTX is Jito's consumer trading app on Solana. It launched in July 2026 and is Jito’s first consumer product. As our growth marketer, you own the measurable side of how users find, activate, and stay with JTX: paid acquisition, lifecycle and email, and the experimentation program that ties them together.
Our marketing team is exceptional with brand, creative, social and events. You will own the other half, the performance side: acquisition channels and their budgets, lifecycle email, attribution and tracking, and the numbers that tell us which spend is working. The team gets people interested; you make sure we know who actually funds a wallet, places a first trade and keeps trading, what it cost to get them there, and what to do more or less of next. You won't make the creative, but your readouts will shape what gets made.
Existing systems are in place but need an experienced owner. The first task is assuming responsibility for all existing systems (, semrush, etc.). The second immediate task is building more robust measurement layer that captures all current efforts, including referral programs and content creators. You will be the most senior analytical marketer here, working hand in hand with our Head of Marketing on strategy and with our creative and content leads on messaging, bringing the rigor and operational discipline that turns great creative into measurable results.
What you'll do
- Lifecycle and email: Own the program end to end: calendar, segmentation, automated flows (onboarding, activation, reactivation), deliverability, compliance and reporting.
- Experimentation: Run a disciplined A/B testing program across email, landing pages, ads and onboarding, with a hypothesis, sample size, and written explanation for every test. Regular readouts of what is working and what is not that will drive creative decisions.
- Measurement: In partnership with our Data Scientists, build and maintain the growth dashboard covering acquisition → signup → activation → retention → trading volume, by channel and cohort. Own attribution UTM standards, pixel and event configuration (PostHog, Google Analytics, X) with Product and Engineering. Our data team owns the warehouse and dashboards, you will be responsible for making sure the data that flows into those dashboards is reliable.
- Paid acquisition: Plan, launch, and optimize paid campaigns across the channels that work for a crypto consumer product. Own budget allocation, CAC and payback targets, and creative testing cadence, operating within the constraints of platform crypto advertising policies. You will be the primary point of contact for advertising partners. Paid acquisition is currently small and experimental. It should grow based on performance and ROI review but will remain only one tool in our broad marketing efforts.
- Marketing systems and documentation: Ownership of the marketing technology stack including vendor selection, relationship management and documenting everything we use.
- Spend governance: Own the LTV:CAC framework that decides where we invest. Build and maintain cohort-based LTV models (by channel, acquisition period, and user segment) using trader fees, retention data, and set the CAC and payback targets against them. Define the performance gates for scaling or discontinuing channels, and run regular LTV:CAC and ROI reviews with the Head of Marketing and leadership team.
- Launch operations: Run checks on every campaign so links, segments, tracking, and compliance requirements are right before anything ships.
- Insights loop: Turn results into a weekly report of what to scale and what to cut, and feed those learnings into creative briefs so the whole team gets sharper.
Requirements
What we're looking for
- 6-8+ years in growth, performance, or lifecycle marketing at a consumer product
- Consumer fintech, brokerage or trading experience strongly preferred
- Hands-on paid acquisition experience, including budget ownership and channel-level optimization
- Hands-on with an ESP/CRM (Customer.io, Braze, Klaviyo, or similar)
- Strong analytical skills: Product analytics (Amplitude, Mixpanel, or similar), and statistical literacy around experimentation
- Exceptional attention to detail and a process mindset; you're the person who catches the broken link before it ships and you build processes others can run
- Comfortable building systems from scratch in a fast-moving startup
- Clear written communication; you can explain data to non-analysts
Strongly preferred
- Experience in crypto, especially at a centralized exchange or trading platform (Coinbase, OKX, or similar), including running paid and lifecycle within crypto advertising restrictions and compliance review
- Familiarity with Solana or onchain analytics
- Understanding of referral and affiliate program measurement
Coming from a strong web2 growth background? Apply anyway. We'll teach you the domain.
Originally posted on Himalayas