Product Marketing Manager - Lansa
工作总结：我们正在寻找一个创意的产品营销经理来领导传递信息，内容创建和网络研讨会制作以促进 LANSA 开发工具系列。向营销经纪人报告，这个角色支持领先生成目标并与整个业务团队紧密合作，包括但不限于预售，销售，产品和服务，确保清晰一致的消息发送。关键责任：·制定明确的定位和信息发布，突出 LANSA 的开发工具对目标受众的重要性。·规划和执行产品推广和更新的市场战略。· 创建营销材料，博客帖子，电子邮件活动，产品页面和介绍以 LANSA 开发工具为重点。· 生产并管理涵盖产品教育，演示，客户成功故事和思想领导的网络研讨会。· 与跨功能团队合作来调整信息传递和支持客户旅程。· 将技术产品信息简化成清晰，友好的内容。·与设计，数字和需求生成团队合作保持一致的产品讲述。·开展市场和竞争对手研究以指导消息传输和内容策略。·跟踪和优化使用参与度衡量标准进行内容。资格：· 营销，通信，商业或相关领域的学士学位。· 至少3年产品营销或类似内容专注角色。· 有着影响力的营销内容创建能力。· 强大的写作，编辑和讲故事能力。·经验管理网络研讨会和虚拟活动。· 舒适领导跨功能项目和团队。· 优秀的项目和时间管理技能。首选技巧：· 在 SaaS 营销，B2B 技术或相关行业方面的经验。· 知识 WordPress,Google Analytics,微软清晰度，Eloqua 和 Salesforce. · 以市场需求为主导。· 专注于强有理解。平等机会雇主 - 所有合格的申请人将获得就业考虑，不论种族，颜色，宗教，性别，性取向，性别身份，国家起源，残疾或保护退伍军人的地位。最初发布在喜马拉雅山
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Job Summary:
We’re looking for a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s range of developer tools. Reporting to the Marketing Manager, this role supports lead generation goals and works closely with teams across the business, including but not limited to Pre-Sales, Sales, Product, and Services, to ensure clear and consistent messaging.
Key Responsibilities:
- Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences.
- Plan and execute go-to-market strategies for product launches and updates.
- Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools.
- Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
- Collaborate with cross-functional teams to align messaging and support the customer journey.
- Simplify technical product information into clear, customer-friendly content.
- Work with design, digital, and demand generation teams to maintain consistent product storytelling.
- Conduct market and competitor research to guide messaging and content strategy.
- Track and optimize content performance using engagement metrics.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- At least 3 years in product marketing or a similar content-focused role.
- Proven skill in creating impactful marketing content.
- Strong writing, editing, and storytelling abilities.
- Experience managing webinars and virtual events.
- Comfortable leading cross-functional projects and teams.
- Excellent project and time management skills.
Preferred Skills:
- Experience in SaaS marketing, B2B tech, or related industries.
- Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce.
- Customer-focused with a strong understanding of market needs.
An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Originally posted on Himalayas