Gym Social Media Manager
健身房社交媒体经理 · 全程远程职位 （理想地靠近贝肯汉姆，英国）·永久或全日制承包商 ·竞争性套餐角色：我们很高兴能够寻找一个有才华和动力的人来加入我们的客户团队作为健身房社会媒体经理。作为我们的新健身房社媒体经理，你将确保提供高质量的品牌内容，有效传达他们的品牌信息，提高品牌意识，并推动用户参与。如果你对创作引人注目的叙事以及深入了解社交媒体的热情，我们邀请你申请加入我们的活跃团队。成功的候选人将展示战略和创意思维方式，并具有对不同观众和社交媒体平台相关的复制品编写的热情和经验证明。你的影响：· 领导社会内容策略和发展：为 Instagram,Threads 和 LinkedIn 等社交媒体平台开发令人信服和创造性的副本。制作与目标受众共的标题，头条目，口号和描述，反映品牌声音，推动用户参与度。· 提供品牌一致性：确保所有社交媒体内容符合皇冠健身房消息传递，语音和风格指南。保持不同平台上的品牌声音，并根据需要调整复制方法，同时保持品牌的身份。· 进行彻底的研究和分析：了解观众的偏好，兴趣和行业趋势，相应地适应复制以最大限度地提高参与率和覆盖率，同时不断努力改善和创新我们的内容。· 监测趋势：与我们行业和目标受众相关的最新社交媒体趋势和主题保持更新。利用这些趋势来创造及时和相关的内容，从流行对话中获益并增加品牌可见性。· 建立跨功能合作：与创意团队 （设计师，社交媒体经理，摄影师，录像手）密切合作，创造凝聚和视觉吸引人的社交媒体内容。在活动的构想和执行上协作，确保复制与视觉元素和整个竞选目标相一致。· 发展品牌宣传：与品牌，内容，通信，客户体验，雇主品牌，伙伴关系和其他团队一起工作，以建立一个定期的高影响力的 m 序列。
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Gym Social Media Manager
- Fully remote position (ideally close to Beckenham, United Kingdom)
- Permanent or Full-time Contractor
- Competitive package
The role:
We are excited to be on the hunt for a talented and motivated individual to join our clients team as a Gym Social Media Manager.
As our new Gym Social Media Manager, you will ensure the delivery of high-quality and on-brand content that effectively communicates their brand message, increases brand awareness, and drives user engagement. If you have a passion for crafting compelling narratives and a deep understanding of social media, we invite you to apply to join our dynamic team.
The successful candidate will demonstrate both a strategic and creative mindset and have a passion and proven track record of drafting copy relevant to different audiences and social media platforms.
YOUR IMPACT:
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Lead Social Content Strategy and Development: Develop compelling and creative copy for social media platforms, including Instagram, Threads and LinkedIn. Craft engaging captions, headlines, taglines, and descriptions that resonate with the target audience, reflect the brand's voice, and drive user engagement.
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Deliver Brand Consistency: Ensure that all social media content aligns with Crowns Gym messaging, tone, and style guidelines. Maintain a consistent brand voice across different platforms and adapt the copywriting approach as needed while staying true to the brand's identity.
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Conduct Thorough Research and Analysis: Understand audience preferences, interests and industry trends, adapting copy accordingly to maximize engagement and reach whilst continually working to improve and innovate our content.
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Monitor Trends: Stay up to date with the latest social media trends and topics relevant to our industry and target audiences. Leverage these trends to create timely and relevant content that capitalizes on popular conversations and increases brand visibility.
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Build Cross-Functional Collaboration: Work closely with the creative team (designers, social media managers, photographers, videographers), to create cohesive and visually appealing social media content. Collaborate on the ideation and execution of campaigns, ensuring that the copy aligns with the visual elements and overall campaign objectives.
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Grow Brand Advocacy: Work cross functionally with Brand, Content, Communications, Customer Experience, Employer Branding, Partnerships and other teams to create a regular cadence of high-impact moments that drive overall business goals with consistent messaging. Serve as a brand advocate by embodying the brand's values, mission, and culture in all social media interactions. Maintain a positive and professional online presence, representing the brand in a manner that builds trust and credibility among the target audience.
WHO YOU ARE:
- A fast learner with 2-4 years of editorial or social media experience (wellness/fitness experience is a must for this role)
- Familiar with creating high-performing assets for social media.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of social media platforms, their unique features, and best practices for engaging business and consumer audiences.
- Familiarity with community engagement strategies and tactics
- Hands-on experience building and managing digital communities.
- Understanding of how cultural trends form and the ability to anticipate and act on them.
- Proven ability to manage and successfully balance multiple, competing priorities simultaneously with autonomy in a fast-paced, ambiguous, complex and dynamic environment.
- Fully remote position, ideally based close to / can travel to Beckenham, UK.
Originally posted on Himalayas