Content Specialist
### **关于石软件** 有时候想过你最喜欢的当地商店如何与大家伙竞争？这就是我们进入的地方。我们是石软体，为 Main Street 的未知英雄提供了他们需要的工具从奇怪的奶酪商店到家庭经营珠宝商店。去年，我们帮助14000多家商店通过我们的行业特定软件解决方案家族获得超过20亿美元的销售额。如果你喜欢支持本地企业，喜欢伟大的软件，并且想要成为一个主街电源公司的一部分，我们很愿意聊天。加入我们来让本地零售业务不仅活跃，而且繁荣！#### 关于工作！我们正在聘请一名兼职内容专家来规划，编写和磨练我们品牌的内容。报告到 Content Marketing Manager,这个角色应该是创造性与战略性的完美平衡：喜欢讲故事的人，并知道如何分析内容营销性能以改善。作为我们的内容专家，你将为各种平台撰写令人信服的副本，塑造和维护我们的品牌声音，以及开发吸引人的内容，使我们的观众产生共。你将在多种格式和频道中写作编辑，然后使用绩效数据来精细化你发布的内容。我们的理想候选人是一个强大的作家和自主创业者，具有敏的编辑判断力，分析思维方式和持续学习热情。如果你能在一个协作环境中应用创造性和分析思考来推动内容结果，我们很想见到你。#### **责任** - 写复制各种类型的内容，包括但不限于博客，长页指南，登陆页面，报价，行业报告，电子邮件和社交媒体标题。- 遵循 SEO 和 GEO/AEO 最佳实践，创建高排名的有机搜索并得到 LLM 引用的内容。- 在我们的 CMS,HubSpot 中构建/舞台资产并监测内容性能。创建，执行和测量所有计划内容类型的性能。设计，实施和衡量所有计划中的内容类型。
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#### **About Quilt Software**
Ever wondered how your favorite local shops compete with the big guys? That’s where we come in. We’re Quilt Software, providing Main Street's unsung heroes – from quirky cheese shops to family-run jewelry stores – with the tools they need to compete. Last year, we helped 14,000+ shops make over $2 billion in sales with our family of industry-specific software solutions.
If you get a kick out of supporting local businesses, love great software, and want to be part of a company that’s powering Main Street, we’d love to chat. Come join us in our quest to keep local retail not just alive, but thriving!
#### About the Job
We're hiring a part-time Content Specialist to plan, write, and sharpen the content that carries our brand(s). Reporting to the Content Marketing Manager, this role should be a perfect balance of creative and strategic: someone who enjoys storytelling and knows how to analyze content marketing performance to make improvements.
As our Content Specialist, you'll write compelling copy for various platforms, shape and maintain our brand voice, and develop engaging content that resonates with our audience. You'll write and edit across multiple formats and channels, then use performance data to refine what you publish.
Our ideal candidate is a strong writer and self-starter with sharp editorial judgment, an analytical mindset, and a passion for continuous learning. If you work well in a collaborative environment where you can apply both creative and analytical thinking to drive content results, we'd love to meet you.
#### **Responsibilities**
- Write copy for various content types, including but not limited to blogs, long-form guides, landing pages, offers, industry reports, email, and social media captions.
- Follow SEO and GEO/AEO best practices, creating content that ranks highly in organic search and gets cited by LLMs.
- Build/stage assets and monitor content performance in our CMS, HubSpot.
- Maintain brand voice and tone across content types.
- Brainstorm new ways to increase visibility and improve organic metrics, like session to contact rate.
- Ideate, execute, and measure the performance of all planned content types.