艾尔建美学高级产品专员
Allergan Aesthetics Senior Product Specialist
关于艾伯维
在艾尔建美学(Allergan Aesthetics),艾伯维旗下公司,我们开发、制造并推广一系列领先的美学品牌和产品。我们的美学产品组合包括面部注射剂、身体塑形、整形外科、护肤等。我们的目标是持续为客户提供创新、教育、优质服务以及对卓越的承诺,同时保持个性化的服务。更多信息,请访问 https://global.allerganaesthetics.com/。关注艾尔建美学的领英账号。
医疗保健提供者(HCP)关系管理:
• 在Delta地区负责AA产品组合,实现并超越预期业绩
• 使用SMART目标制定会前计划,并有效评估拜访并记录会后情况
• 拜访过程中运用循证医学技能(如临床论文等);通过恰当使用当前批准的宣传辅助工具进行有效展示
• 有效处理异议或担忧。每次拜访都能获得逻辑合理、明确的行动建议/结束
• 教育医疗提供者和工作人员
• 识别、培养并维护疾病状态专家及演讲者/倡导者
• 运用创新方法和资源,以接触难以见到的HCP,并通过其直线经理将结果和成果提升到品牌团队层面
• 向所有分配的医疗保健提供者传达AA的价值主张
• 持续努力获取市场情报:了解HCP的需求、期望和环境挑战,并与现场团队共享,用于品牌团队(例如,在利益相关者互动中投入大量精力进行提问阶段,以捕捉有关需求和期望的宝贵见解)
• 主动且持续地根据公司指南和合规政策满足HCP需求 临床与市场知识发展
• 分享最佳实践以提升各品牌团队的AA业务成功
• 主动发起、开发并实施增长计划,以在当前职位上发展并为未来机会做好准备
• 展示在疾病、产品、市场和竞争情报方面的专业知识
• 深入理解新兴的多利益相关者环境 地区管理
• 持续分析报告(CRM等)和现场情报
• 制定并持续审查和更新针对关键HCP的全面参与计划,以超越预期
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About AbbVie
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Health Care providers (HCP) relationship management:
• Delivers expected performance and beyond in the Delta Region territory for AA portfolio
• Creates a pre-call plan using SMART objectives & effectively evaluates calls and documents post-call
• Uses evidence-based medicine skills during the call (clinical papers etc.); promotes visually by appropriate use of currently approved promotional aids
• Effectively handles objections or concerns. Consistently gains a logical, reasonable call to action/close on every call
• Educates medical providers and staff
• Identifies, develops, and maintains disease state experts and speakers/advocates
• Utilizes innovative approaches and resources to gain access to difficult to see HCPs and elevates results and outcomes to the brand team level through his/her Line Manager
• Differentiates AAs value’s proposition to all health providers assigned
• Continuously strive to gain market intelligence: insights on HCP needs, expectations and environmental challenges, which are shared across the in-field teams and leverage to the Brand teams (e.g. dedicates significant effort to the questioning stage of the stakeholder interaction in order to capture valuable insights around needs and expectations)
• Proactively and continuously aspires to serve HCP needs according to the company guidelines and compliance policies Clinical and Market Knowledge Development
• Shares best practice to enhance AA business success across the Brand Teams
• Proactively initiates, develops, and implements a growth plan to develop in current position and prepare for future opportunities
• Demonstrates in disease, product, market, and competitive intelligence expertise
• Has a deep understanding depth of the emerging multi-stakeholder environment Territory Management
• Continuously analyses reports (CRM etc.) and field intelligence
• Develops and continually reviews and updates a thorough engagement plan focused on key HCPs to exceed goals
• Develops a cycle journey plan that optimizes coverage and frequency to key HCPs and ensures the ability to achieve call plan metrics
• Accurately identifies HCP position on promotional cycle. Effectively targets and tracks resources to maximize business opportunities (budgets, samples etc.). Adheres to industry and AbbVie compliance requirements while managing the territory
• Consistently achieves set call metrics (days in the field, target coverage and frequency, call rates etc.) to maximize outcomes
• Maintains accurate sample accountability in line with policies. Completes all administrative tasks on time and accurately while meeting communication expectations as per guidelines (Dial in, e-mail etc.)
• Works effectively in the territory with in-field teams
• Networks in the district with the sales team to ensure support from other in-field roles or other identified roles within the organization to best address the HCP needs (e.g. coordinate with Medical Advisor and Clinical Specialists through the Sales Manager to ensure effective KOL management)
• Responds to critical business opportunities and threats, leveraging his input to the Brand team through his/her Field Manager Skills
• Develops a thorough action plan focused on key HCPs. Proactively identifies business opportunities. Allocates and adjusts resources to maximize outcomes. Plan includes creative, measurable tactics to gain access and deliver added value to HCPs
• Develops and manages an ongoing cycle plan that improves team efficiencies and adapts to changing needs. Consistently achieves coverage and frequency targets
• Utilizes knowledge of disease state, benefits over competition, patient type and product information during HCP and peer interactions. Demonstrates an in-depth knowledge of available resources and leverage knowledge to drive business
• Proactively identifies HCP style and tailors all aspects of promotional model including resources to meet HCP’s needs
• Adapts to any promotional environment, HCP behavior and personality while maintaining rapport
• Operates effectively in a matrix environment
- 4-5 Years of Experience as Sales Representative - Must be in Aesthetics/Medical Devices or Dermatology Field
- Good understanding of the market challenges and opportunities
- Demonstrate a high level of analytical skills
- Demonstrate ability to network, build relationships with key interns • Competent Microsoft package skills
- Great sense of ethics and integrity
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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