受众发展活动策略师
Audience Development Campaign Strategist
关于我们
Lower Street 是一家 B2B 品牌播客代理公司。我们为 Adobe 和 Hampton 等公司制作播客，从策略到制作再到增长，全程参与。我们擅长自己的工作，并且只产出我们真正自豪的作品。创意勇气是我们的核心理念，因此当内容不够好时我们会提出反对意见，并承担大多数代理机构不愿承担的创意风险。
职位描述
我们为全球一些最大的 B2B 品牌制作播客。让我们保持优秀并确保我们所做的有效，是因为我们敢于承担创意风险。我们会认真思考形式，思考什么内容真正值得聆听，思考为什么大多数品牌内容容易被遗忘，以及如何制作出不会被遗忘的内容。
作为 Audience Development Campaign Strategist，你将直接在 Alex（Audience Development 部门负责人）的指导下，支持付费、自有和获得媒体渠道的增长活动。
你将深入数据，确保我们推出的所有内容都得到跟踪、优化，并向客户进行总结。你还将运用你的创意技能和行业知识撰写广告文案，寻找合作方，并向主要平台推介播客。
这是一个适合职业生涯早期的人士的职位，要求对播客充满热情，热爱解决问题，并享受电子表格和讲故事。
团队是远程办公的，可以快速推进工作，但不用担心，你不会孤单。我们培养协作文化，一起努力确保我们产出的每一份作品都是最好的。
你实际会做的事情
- 管理多个客户的付费媒体、公关和绩效报告，确保所有内容按时发布、顺利运行并完整交付。
- 管理大量小规模的付费媒体活动，涵盖播客供应商，包括整理创意素材、设置跟踪链接、监控进度，并与不同时区的供应商沟通。
- 全程管理公关活动，包括客户入职、研究、合作伙伴识别、文案撰写、执行和报告。
- 撰写简短而吸引人的广告文案、社交媒体帖子、嘉宾介绍和播客推广内容。
- 与播客网络、出版商和社交媒体合作伙伴协调活动设置、报告和问题排查。
- 在分析平台上进行数据质量保证，验证报告准确性，并主动标记问题。
- 协助撰写周度和月度绩效总结，确保播客和媒体活动的绩效数据准确并清晰展示。
查看英文原文
About us
Lower Street is a B2B branded podcast agency. We make shows for companies like, Adobe and Hampton - end to end, from strategy to production to growth. We're good at what we do, and only produce work we're genuinely proud of. Creative bravery is part of our ethos, so we push back when something isn't good enough and take creative risks most agencies won't.
The role
We make podcasts for some of the biggest B2B brands in the world. What keeps us good at it, and what makes what we do actually work, is that we take creative risks. We think hard about format, about what makes something genuinely worth listening to, about why most branded content is forgettable and how to make something that isn't.
As an Audience Development Campaign Strategist, you will work directly under Alex (Head of Audience Development) to support growth campaigns across paid, owned, and earned media.
You will be deep in the data, ensuring everything we launch is tracked, optimized, and summarized to the client. You will also use your creative skills and industry knowledge to write ad copy, identify partners for collaboration, and pitch shows to major platforms.
This is an ideal role for someone early in their career who is passionate about podcasts, loves problem-solving, and enjoys both spreadsheets and storytelling.
The team is remote and can work at a fast pace, but don't worry, you won’t be alone. We foster a collaborative culture and work together to make sure everything we produce is the absolute best it can be.
What you'll actually be doing
- Manage paid media, PR, and performance reporting across a number of clients, ensuring everything launches on time, runs smoothly, and delivers in full.
- Manage a high volume of small paid media campaigns across podcast vendors, including organizing creative assets, setting up tracking links, monitoring pacing, and communicating with vendors across time zones.
- Manage PR campaigns end to end, including client onboarding, research, partner identification, copywriting, execution, and reporting.
- Write short, engaging copy for ads, social posts, guests, and podcast promotions.
- Coordinate with podcast networks, publishers, and social partners on campaign setup, reporting, and troubleshooting.
- QA data across analytics platforms, verify reporting accuracy, and flag issues proactively.
- Assist with weekly and monthly performance summaries, ensuring podcast and media campaign performance data is accurate and clearly illustrated for the client.
- Monitor trends in podcasting, social media, and creator marketing to identify new opportunities for audience growth.
And, to be honest, while we expect the above to be the foundation for the role: it will adapt. As the landscape of the production world evolves, so will we.
What we're looking for
Creative Bravery. You have opinions and you're not shy about them. When a report is slightly off, you say so. When something could be more interesting or data-driven, you push for it.
First Movers. Especially in an organization like ours, we benefit so heavily from people who feel inclined to raise their hand and try new things.
Human. You care about your colleagues as much as you do about the content we create. It means a lot to us to get to do the work that we do, and it means even more to collaborate with the folks on this team.
Skills
- Proficient in Microsoft suite (Excel, PowerPoint), and Google suite (slides, drive).
- Familiarity aggregating, organizing, and visualizing data.
- Strong written communication skills and the ability to write concise, engaging copy.
- Fluency in social media platforms and awareness of podcast and creator culture.
- Strong organizational skills and the ability to manage multiple priorities.
- Two or more years of relevant internship or entry level experience in media, marketing, or analytics.
Why Us?
- Work from anywhere. Your house in the country, a coffee shop in the city, a yurt in the forest -- we don’t mind. As long as you have strong enough wifi.
- Truly great work culture. We’re a young and small, but established company -- you can make a real impact, but we’re not in the business of micromanagement.
- Flexible Hours. Outside of ideally having some working overlap with UK working hours, we have a globally distributed, asynchronous team.
- Generous PTO, sick leave, and public holiday policy. Just throw us some notice and share where you go on holiday!
- Equipment Budget. Headphones, software, staplers, fax machine (probably not that last one) -- whatever you need to be set up for success.
- Professional Development Allowance. Courses, conference tickets, books -- we’re invested in you.
- Planned team retreats in really fun spots. At least once per year, we get together in cool places to collaborate and celebrate in person.
One thing: include the word "apricot" somewhere in your application. You'll know why when you work here.
*Please note, this is a rolling application and we are not necessarily actively hiring for this role at this time*
Originally posted on Himalayas