CRM Marketing Specialist (iGaming, russian-speaking)
我们正在寻找一个雄心勃勃的 CRM 营销专家，为我们的客户提供全职服务。这是一个在塞浦路斯总部发展和高影响力的公司。这是一个很好的机会加入一个行业中强的品牌，进入了一个令人兴奋的新阶段。他们正在聘请一名 CRM 营商专家来帮助规划，启动和优化用户通信在电子邮件，WhatsApp,SMS,Push 以及应用程序中。你将配置奖励/促销机制，建立活动和旅程在 Customer.io,并与复制/设计/定位合作，以运送高质量的兼容通信，推动激活，保留和重回激活。作为公司的 CRM 营销专家，你的责任将是：在 Customer.io （或类似）中建立和启动细分化运动和自动旅行。·构建观众，触发器，发送规则和频率限制；确保跟踪参数和深度链接工作。·执行基本 A/B 测试 （主题线程，创意，激励水平）和文件结果。奖金和促销设置。·每次配置标准广告活动 （欢迎，重新加载，免费旋转/投注，退款）. ·应用资格规则，冷却和关键 T&C 进行 QA 以防止边缘情况滥用。·内容制作协调清晰简报和门票为复制者，设计师，翻译员；管理资产和批准。· 保持报价和内容日历更新；维护模板的命名/版本控制。报告与卫生 · 每周编制仪表板：发送，交付，打开/点击，转换 （存款/投注）,取消订阅/抱怨。·监测可供交货性，清单卫生，同意状态以及 WhatsApp/SMS 选择质量。数据和工具 · 使用液态/动态内容，变量和条件逻辑在模板中。· 与产品/BI 合作验证来自 CDP 事件/属性和记录或缺陷。资格：· 12年 CRM/生命周期营销或营销自动化 （iGaming,移动应用程序，电子商务或技术）. · 经验与客户端或类似的 （行程，细分，模板）. · 有能力使用 CSV 观众检查，UTM,QA 检查列表和基本/保留指标。· 电子邮件和 WYSIWYG 编辑器 （Stripo 等）的 HTML 实操了解；熟悉液体/手柄条是一个优点。·强大的组织和沟通技能；能够管理多个简报和截止日期。· 流利地处理俄罗斯语，英语 B1级或更高的简报和利益相关者更新；
查看英文原文
We are looking for an ambitious CRM Marketing Specialist for full-time for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development.
They are hiring a CRM Marketing Specialist to help plan, launch, and optimize player communications across Email, WhatsApp, SMS, Push, and in-app. You'll configure bonus/promo mechanics, build campaigns and journeys in Customer.io, and partner with copy/design/localization to ship high-quality, compliant communications that drive activation, retention, and reactivation.
As a CRM Marketing Specialist at their company, your responsibilities will be:
Campaign execution
- Set up and launch segmented campaigns and automated journeys in Customer.io (or similar).
- Build audiences, triggers, send rules, and frequency caps; ensure tracking parameters and deep links work.
- Run basic A/B tests (subject lines, creatives, incentive levels) and document results.
Bonus & promotion setup
- Configure standard promos (welcome, reload, free spins/bets, cashback) per brief.
- Apply eligibility rules, cooldowns, and key T&Cs perform QA to prevent edge-case abuse.
Content production coordination
· Create clear briefs and tickets for copywriters, designers, translators; manage assets and approvals.
· Keep the offer & content calendar updated; maintain naming/version control for templates.
Reporting & hygiene
- Prepare weekly dashboards: sends, delivery, opens/clicks, conversions (deposit/wager), unsubscribes/complaints.
- Monitor deliverability, list hygiene, consent states, and WhatsApp/SMS opt-in quality.
Data & tooling
- Use Liquid/dynamic content, variables, and conditional logic in templates.
- Partner with Product/BI to validate events/attributes from the CDP and log bugs or gaps.
Qualifications:
- 1–2+ years in CRM/Lifecycle marketing or marketing automation (iGaming, mobile apps, e-commerce, or fintech).
- Hands-on experience with Customer.io or similar (journeys, segments, templates).
- Comfortable with CSV audience checks, UTMs, QA checklists, and basic funnel/retention metrics.
- Working knowledge of HTML for emails and WYSIWYG editors (Stripo etc); familiarity with Liquid/Handlebars is a plus.
- Strong organization and communication skills; able to manage multiple briefs and deadlines.
- Fluent Russian, English at B1 level or higher for briefs and stakeholder updates; experience with localization workflows.
Bonus points if you have:
- iGaming exposure (casino/sportsbook): bonus wallets, common promo types, VIP or reactivation programs.
- Basic SQL (SELECT, JOIN) or spreadsheet proficiency; Looker/Metabase/BigQuery familiarity.
- Experience with WhatsApp Business, SMS gateways, and push (FCM/APNs).
- Understanding of deliverability concepts (sender reputation, list hygiene, seed tests).
Here are a few reasons to join:
- Here are a few reasons to join them:
- competitive salary and constant encouragement for your efforts and contribution (annual salary review).
- remote work and flexible schedule: work from anywhere in the world at a pace that suits you.
- professional growth and strong expertise: work side by side with experienced colleagues, learn from their expertise, and build your portfolio with real-world cases.
Our client is ready to provide you with full and comprehensive support to cope with this list of tasks successfully. They are waiting for you to become an indispensable part of it and to strengthen them with your personality!
Originally posted on Himalayas