增长与营销负责人
Growth & Marketing Lead
关于公司
Modern Pediatrics (MP) 一半是科技创业公司，一半是儿科诊所——我们成立的初衷是为儿童、他们的家庭和医护人员创造最理想的体验。以这个目标为指引，我们开发了独特的儿科护理模式：
- 所有健康检查和疾病护理都在患者家中进行
- 通过虚拟医疗（短信、电话、视频问诊）实现全天候可及性
- 会员制定价，使服务能够覆盖尽可能多的家庭，而不仅仅是富裕人群
在疫情期间于奥斯汀推出后，我们发现家庭非常喜爱这种护理模式！你可以在这里查看一些患者的评价，更好地了解我们的服务。
随着 MP 的早期成功，我们获得了健康的资金支持，并已扩展到达拉斯，雄心勃勃地计划在全国范围内为更多家庭提供服务。
关于该职位
作为我们的增长与市场主管，你将在 MP 从德克萨斯州的成功故事转变为全国性品牌的过程中发挥关键作用。你将与公司首席执行官 Andrew O’Hara 密切合作，并负责所有与业务增长相关的举措。
以下是你的主要职责范围：
- 负责整体增长与营销策略
- 新城市市场进入策略
- 数字和传统渠道的活动管理
- 社区合作与活动
- 通过报告和分析衡量成效
- 管理外部代理和设计合作伙伴
- 创意执行与文案撰写
- 各渠道预算分配
- 增长实验
- 客户调查与访谈
关于你
- 兼具创意与分析能力——你以能在创意与分析思维之间找到平衡而自豪
- 执行力强——你喜欢完成任务，并且一直以你的工作态度给同事留下深刻印象
- 持续测试新想法——你不断尝试新点子，既欣赏逐步积累的改进，也重视突破性的成果
- 有主人翁意识——你设定高目标，从零开始推动项目，并坚持对结果负责，无论好坏
- 有相关经验——你可能曾在创意机构、消费品牌或高增长创业公司工作过。加分项：你有通过本地市场推广打造全国品牌的经验
福利
- 股权
- 医疗/牙科/视力保险
- 丰厚的带薪假期
- 401k
最初发布于 Hima
查看英文原文
About Us
Modern Pediatrics (MP) is half tech startup, half pediatrics practice – we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we’ve developed a unique care model in pediatrics:
- All well-child and sick care occurs in the patient’s home
- 24/7 accessibility through virtual care (text message, phone, video visit)
- Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy
After launching in Austin during the pandemic, we've found that families absolutely love this model of care! You can find some of our patient reviews here to get a better feel.
With MP’s early success, healthy funding has followed and we’ve already expanded to Dallas, with the ambitious goal of serving families across the country.
About This Role
As our Growth & Marketing Lead you’ll be instrumental in MP’s transformation from a Texas success story to a national sensation. You’ll be working closely with the company’s CEO, Andrew O’Hara, and leading all initiatives related to the growth of the business.
Here’s a sampling of your areas of responsibility:
- Ownership of overall growth & marketing strategy
- New city go-to-market strategy
- Campaign management across digital and traditional channels
- Community partnerships and events
- Measuring success through reporting & analytics
- Managing external agency & design partners
- Creative execution & copywriting
- Budget allocation across channels
- Growth experiments
- Customer surveys & interviews
About You
- Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
- Execution machine – you love getting things done and have always impressed your colleagues with your work ethic
- Testing, testing, testing – you’re constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
- Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
- Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations
Benefits
- Equity
- Medical / dental / vision
- Generous PTO
- 401k
Originally posted on Himalayas