增长营销经理
Growth Marketing Manager
🌰Skello简要介绍
在Skello,我们打造面向前线团队的计划和管理的首选人力资源解决方案。
在欧洲,前线团队占劳动力的50%,但只有20%的数字解决方案真正为他们设计。
Skello的创立正是为了填补这一空白:一个协作且直观的平台,通过优化和自动化那些带来差异的任务,简化管理者和员工的日常操作。
我们始终将前线团队放在一切工作的核心。借助我们的Skello助手和智能日程安排器等智能工具,我们直接满足他们的独特需求。
我们的目标很简单:成为欧洲每支前线团队的首选人力资源解决方案。
🚀Skello关键数据
• 7个主要行业
• 目前有25,000家企业信任Skello。
• 每天有600,000名员工使用Skello。
• Skello团队由400多名同事组成。
• 3个欧洲中心:巴黎、里尔和巴塞罗那。
💙我们的文化
我们知道,实现我们的使命意味着每天践行强烈的价值观。
💡每天设定更高的标准
🤝互相支持
🚀想象明天,从今天开始
👟以客户为先
😄认真对待工作,不自以为是
你将负责 👇🏼
作为我们的增长导入经理,你将加入Skello的市场进入与战略团队,负责我们的导入表现:在法国、西班牙、意大利及下一个市场中,生成合格的潜在客户以推动增长。
💰付费获取表现
- 管理Skello的广告预算,并按市场优化每一欧元的投入
- 在Meta、Google、TikTok、LinkedIn等平台上运行并优化账户——包括受众、创意、竞价、落地页
- 进行A/B测试,并根据每个合格潜在客户的成本和产生的销售线索来引导表现
🧪新的导入渠道
- 测试新兴内容——如LLM内的广告、新平台、新形式——在它们成为标准之前
- 与销售和产品团队合作,识别早期趋势进行投资
- 快速淘汰无效方案,扩大有效方案
🔍有机可见性(SEO和GEO)
- 制定路线图,使Skello在搜索引擎和AI答案中成为显而易见的答案
- 定义并优先处理我们网站上的SEO工作,适应并创建新的优化内容——与我们的产品团队紧密合作
- 测量实际影响排名、流量和注册的因素
✍️内容作为获取渠道
- 与本地营销团队合作,确保我们的内容策略是增长的直接驱动力,并具备大规模生产媒体内容的能力
查看英文原文
🌰Skello in a nutshell
At Skello, we build the go-to HR solution for planning and managing frontline teams.
In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.
Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.
We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.
Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.
🚀Skello key figures
• 7 Key Sectors
• 25,000 businesses currently trust Skello.
• 600,000employees use Skello daily.
•Over 400colleagues make up the Skello team.
• 3 European hubs : Paris, Lille, and Barcelona.
💙 Our culture
We know that reaching our mission, means living by strong values every single day.
💡Set the bar higher everyday
🤝Have each other’s back
🚀Imagine tomorrow, start today
👟Focus on customers first
😄Take work seriously, not ourselves
What you'll do 👇🏼
As our Growth Inbound Manager, you'll join Skello's Go-to-Market & Strategy team and own our inbound performance: generating qualified leads to fuel our growt, in France, Spain, Italy and our next markets.
💰 Paid acquisition performance
- Own Skello's ads budget and optimize where every euro goes, market by market
- Run and optimise our accounts across Meta, Google, TikTok, Linkedin and beyond — audiences, creatives, bidding, landing pages
- Conduct A/B tests and steer performance against cost per qualified lead and pipeline generated
🧪 New inbound channels
- Test what's emerging — ads inside LLMs, new platforms, new formats — before it becomes standard
- Collaborate with Sales and Product teams to identify early trends to bet on
- Kill what doesn't work fast, and scale what does
🔍 Organic visibility (SEO & GEO)
- Build the roadmap that makes Skello the obvious answer, on search engines and in AI answers
- Define and prioritise the SEO work on our website, adapt and create new optimized content — hand in hand with our Product team
- Measure what actually moves rankings, traffic and signups
✍️ Content as an acquisition channel
- Partner with local Marketing teams ensure our content strategy is a direct driver of growth and that we have the right capabilities to produce at scale media content people genuinely want to read and watch
- Make sure that content ranks and converts, identify and deploy best practices across markets
📊 Automation and Performance
- Set up clean tracking and build comprehensive dashboards the whole company can read
- Collaborate with Ops to architect complex marketing automation workflows that nurture leads, utilizing AI-driven personalization
Who are we looking for 😍
- 3+ years of experience in inbound growth, ideally in a B2B SaaS or scale-up environment, with experience in paid media platforms such as Meta Ads, Google Ads, etc.
- Proven expertise in lead generation, nurturing, and marketing automation (HubSpot knowledge expected)
- Strong analytical mindset with a deep understanding of conversion funnels and attribution
- You use AI deeply in your work, not as a toy, but as a productivity lever
- You thrive in fast-paced, high-expectation environments where ownership and initiative are key
- Fluent in French and in English (Italian or Spanish is a plus)
What does this role bring to you 💪
- A central position in Skello’s European growth strategy
- The opportunity to lead one of the most strategic growth pillars of the company
- Access to a strong brand, great data, and cross-functional collaboration
- Real autonomy, high standards, and tangible impact
What awaits you if your profile is selected🤗
- Qualification (45 min): Interview with the Talent Acquisition team
- Manager interview (45 min - In-person): Discussion with the GTM Growth Lead (your future manager) and VP Marketing
- Case study and restitution : Final discussion with our VP Strategy to delve deeper into the challenges related to international deployment and Skello's vision.
What we offer 🙌
💶 Compensation package : between 50-70k€
🍽️ Swile restaurant vouchers: 55% of your daily meals covered by Skello.
🏋️♂️ Group sports classes: To start the week off right, we meet up on Monday evenings.
🏖️ RTT days: 8 days (10 for our sales representatives/BDRs on an hourly contract) in addition to your paid leave to compensate for overtime.
🚀 Top-notch onboarding: a comprehensive program right from your first week.
🎉 Happy Pal CSE: A platform with a €20/month subsidy for your sports and cultural activities.
👶 Inclusive parenting: 5 additional days of leave if needed, a €175 birth bonus via Sidecare, and free health insurance for your children.
🚇 Central offices: Paris and Lille, in the heart of dynamic cities, easily accessible by public transport.
Originally posted on Himalayas