Digital Marketing & Social Media Specialist
**职位**:兼职数字营销和社交媒体专家 **工资**: PHP 35,000 - 65,000 **工作时间和条件**: AU 时间 ** ABOUT THE COMPANY:** 我们是一个位于悉尼 CBD 的核心的领先，成熟的酒店和娱乐集团。经营一系列高端，独家场所，我们专门为一个有精心客户提供世界级，高级体验。由于我们在高度竞争的年龄段生活方式和娱乐区开展业务，我们的品牌需要复杂，合规和高度创造性的营销策略。我们自豪地保持在线的卓越声誉，我们正在寻找一个数字专家来帮助我们扩展我们的有机网络道中奢华体验。**概述：** 我们正在寻求一个高度创造性，战略和技术知识深入的数字营销与社交媒体专业人员来管理并增长我们的在线存在跨多个平台。因为我们经营着高度监管的，年龄限制的生活方式和娱乐行业，这不是标准的社交媒体角色。在这个职位上取得成功需要一个深入了解社交媒体算法如何工作的人，知道如何在严格的平台内容限制下最大限度地实现有机覆盖率，并且随着社区指南的发展而不断适应。理想候选人具有 SEO,人工智能驱动的内容创建和有机社交媒体增长方面的高经验，并能够执行日常营销活动时战略性思考。**RESPONSIBILITIES:** #### 社交媒体增長 - 计划，创建和发布吸引人的内容：- Instagram - Facebook - TikTok - 每天 （通常每天多次）投稿以最大程度地提高有机覆蓋率。- 安排和管理内容日历。- 监测参与度和优化发布时间。- 通过有机策略建立观众增长。- 快速应对趋势并利用病毒机会。##### Algorithm & Platform Strategy 这一角色的关键部分是了解现代社交媒体算法如何运作。你将被期望：- 保持 Instagram,Facebook 和 TikTok 算法的变化前进。- 开发最大程度的可见性和参与度的战略。-尽可能减少内容抑制 （"阴影禁令"）. - 理解平台政策并在其内工作。- 持续测试新的内容格式和发布策略。- 分析性能和相应调整活动。
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**Position** : Part-Time Digital Marketing & Social Media Specialist
**Salary** : PHP 35,000 - 65,000
**Working Hours & Conditions**: AU Time
**ABOUT THE COMPANY:**
We are a premier, established hospitality and entertainment group based in the heart of the Sydney CBD. Operating a portfolio of high-end, exclusive venues, we specialize in delivering world-class, premium experiences to a discerning clientele.
Because we operate in a highly competitive, age-gated lifestyle and entertainment niche, our brand requires sophisticated, compliant, and highly creative marketing strategies. We pride ourselves on maintaining an exceptional reputation offline, and we are looking for a digital specialist to help us scale that luxury experience across our organic online channels.
**OVERVIEW:**
We are seeking a highly creative, strategic, and technically savvy Digital Marketing & Social Media Specialist to manage and grow our online presence across multiple platforms.
Because we operate in a highly regulated, age-gated lifestyle and entertainment industry, this is not a standard social media role. Success in this position requires someone who deeply understands how social media algorithms work, knows how to maximize organic reach while navigating strict platform content restrictions, and can continually adapt as community guidelines evolve.
The ideal candidate is highly experienced in SEO, AI-powered content creation, and organic social media growth, with the ability to think strategically while executing daily marketing activities.
**RESPONSIBILITIES:**
#### Social Media Growth
- Plan, create and publish engaging content across:
- Instagram
- Facebook
- TikTok
- Post daily (often multiple times per day) to maximise organic reach.
- Schedule and manage content calendars.
- Monitor engagement and optimise posting times.
- Build audience growth through organic strategies.
- Respond to trends quickly and capitalise on viral opportunities.
#### Algorithm & Platform Strategy
A critical part of this role is understanding how modern social media algorithms operate.
You will be expected to:
- Stay ahead of Instagram, Facebook and TikTok algorithm changes.
- Develop strategies that maximise visibility and engagement.
- Minimise content suppression ("shadow banning") where possible.
- Understand platform policies and work within them.
- Continually test new content formats and posting strategies.
- Analyse performance and adjust campaigns accordingly.
This role requires someone who enjoys experimenting, testing and improving—not simply scheduling posts.
#### SEO & Website Marketing
- Improve website search rankings.
- Conduct keyword research.
- Optimise website content.
- Create SEO-friendly blog articles.
- Monitor Google Search Console and Analytics.
- Identify new organic traffic opportunities.
#### AI Content Creation
The successful candidate should be highly competent with modern AI tools.
Responsibilities include:
- Using AI to generate high-quality content.
- Creating images and marketing assets.
- Producing captions, articles and campaign ideas.
- Building AI workflows to improve productivity.
- Researching and implementing new AI tools as they emerge.
We're looking for someone who understands how AI works, not someone who simply copies and pastes from ChatGPT.
#### Digital Marketing
Assist with broader digital marketing initiatives including:
- Email marketing campaigns.
- Landing page optimisation.
- Campaign reporting.
- Competitor research.
- Marketing analytics.
- Promotional campaign planning.
#### Digital Billboard Campaigns
Support outdoor digital advertising campaigns by:
- Creating digital billboard artwork.
- Coordinating campaign schedules.
- Managing creative updates.
- Monitoring campaign performance where applicable.
#### Reporting
Provide regular reports covering:
- Website traffic
- SEO performance
- Social media growth
- Engagement metrics
- Content performance
- Recommendations for continual improvement