商业与竞争情报分析师
Analyst, Business & Competitive Intelligence
职位概述：
业务与竞争情报分析师负责对指定客户和联系人进行销售相关沟通活动的识别、信息收集、规划和协调，以有效支持业务增长。通过内部线索筛选和外部潜在客户挖掘，为业务发展团队寻找新的销售机会，包括临床解决方案、实验室和生物样本。
该职位的主要职责包括但不限于：
- 定期与业务发展团队直接沟通，确定感兴趣的特定公司，进行持续的培育推广并提供会议/RFP支持。
- 分析竞争环境，提出建议。
- 制定年度推广计划（每月与经理和业务发展团队进行审查），重点是根据以下分析从当前和潜在的生物科技和制药公司中获得新的和重复的业务：
- 社交媒体（商业新闻回顾、财经新闻、新线索识别等）
- 竞争情报/商业策略（查看竞争对手网站、会议、宣传/营销活动）
- 所确定公司中的决策者和影响者
- 对Precision的市场、竞争对手、产品组合及指定产品市场进行研究和分析。
- 与市场团队密切合作，协调适当的资料提供，以支持公司的销售工作。
- 及时更新相应的系统（客户关系管理、销售赋能平台等），确保数据完整性的高标准，并生成准确的周报/月报。
- 向经理和业务发展领导定期反馈公司在定价、竞争力和市场状况方面的定位情况。
任职要求：
最低要求：
- 市场营销/传播/科学或商业相关专业的学士学位，或在市场营销/传播/业务发展/销售领域具有同等经验。
- 精通CRO和专业实验室市场，了解Precision在该环境中的角色。
- 至少6个月的产品/服务销售生命周期经验，包括客户识别和潜在客户挖掘。
- 在服务行业有直接的B2B销售经验。
其他要求：
- 愿意接受挑战，具备良好的沟通能力和团队合作精神。
查看英文原文
Position Summary:
The Analyst, Business and Competitive Intelligence is responsible for the identification, information gathering, planning and coordinating of sales based communication activities for a selection of designated accounts and contacts to effectively support business growth. Ultimately sourcing new sales opportunities for the Business Development team through inbound lead qualification and outbound prospecting inclusive of Clinical Solutions, Labs and Biospecimens.
Essential functions of the job include but are not limited to:
- Periodically liaises directly with the Business Development team to identify specific companies of interest for continued nurtured outreach and meeting/RFP provision.
- Analyzes competitive environment to help make recommendations.
- Develops an annual outreach plan (reviewed monthly with LM and Business Development team) focused on securing new and repeat business from current and prospective biotech and pharmaceutical companies based on the analysis of:
- Social media (business news review, financial news, new lead identification, …)
- Competitive intelligence / business strategy (reviewing competitors website, conferences, communication/marketing activities)
- Decision makers and influencers within the identified company
- Undertakes research and analysis of Precision’s markets, competition, product mix, and specified product markets.
- Works closely with the Marketing teams to coordinate appropriate collateral provision to support the sales efforts of the company.
- Responsible for updating appropriate systems (Customer Relationship Management, Sales Enablement platforms etc) in a timely manner to ensure high standards of data integrity and for generating accurate weekly/monthly activity reports.
- Provides regular feedback to the LM, and Business Development leadership on the positioning of the company regarding pricing, competitiveness and market conditions.
Qualifications:
Minimum Required:
- Bachelor's degree in a marketing/communication/science or business-related discipline/or equivalent experience in a marketing/communication/business development/sales environment.
- Possesses a keen understanding of the CRO and Specialty Labs market and the role that Precision plays in that environment.
- Minimum 6 months experience within the product/service sales lifecycle inclusive of client identification and prospecting.
- Direct B2B sales experience in service industry.
Other Required:
- Willingness to undertake domestic and international travel including overnight stays.
- Reads, writes, speaks fluently and comprehends the English language.
- Drive and determination to succeed as well as meet and exceed targets and quotas.
- Must be adaptable, professional and motivated and understand the sales cycle.
Preferred:
- Experience in either the CRO/pharmaceutical industry, or the life sciences industry.
Competencies:
- Exhibits high self-motivation, and is able to work and plan independently as well as in a team environment.
- Focuses on continuous improvement, including the ability to make proactive assessments on how to make processes more efficient and people more effective.
- Communicates both verbally and in written form in an exemplary manner.
- Conducts formal presentations to a wide variety of audiences including scientific / sales / marketing teams.
Any data provided as a part of this application will be stored in accordance with our Privacy Policy. For CA applicants, please also refer to our CA Privacy Notice.
Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at myHR@precisionmedicinegrp.com.
Recruitment Fraud Warning: Please be aware that fraudulent individuals and websites may impersonate Precision Medicine Group or its affiliates and attempt to obtain personal, financial, or banking information through fake job postings or employment offers. Precision Medicine Group will never request payment, banking details, or other sensitive financial information as part of the recruitment process. If you believe you have been targeted by a recruitment scam, we encourage you to report the incident to your local law enforcement authorities, consumer protection agency, or relevant cybercrime reporting organization in your country. Please also notify us at myHR@precisionmedicinegrp.com so we can investigate and take appropriate action.
Candidates must be legally authorized to work in the country of employment without employer sponsorship.