市场营销运营经理
Marketing Operations Manager
Swimply 是一个在线市场，让房主可以与本地社区分享他们的兴趣空间。我们从游泳池开始，在4年内实现了超过5000万美元的营收，但泳池只是开始。我们正在打造一个全新的本地体验类别。想象一下，这是游泳池、热水浴缸、网球场和按小时出租房屋的Airbnb！
职位描述
作为我们的营销运营经理，你将负责设计并执行将 Swimply 带入文化的活动。你将管理网红合作、品牌联名和活动的日常运营；确保每一次激活不仅符合品牌形象，而且操作顺畅且注重增长。
这个职位兼具战略性和操作性：你将帮助设计创意活动，同时建立流程、系统和报告，以扩大我们的营销引擎。
职责
- 网红运营：在 TikTok、Instagram、YouTube 和新兴渠道上寻找、签约、入职并管理网红合作
- 品牌与合作活动：与生活方式、快消品和休闲品牌执行联合营销活动；负责物流、时间表和交付成果
- 活动执行：从预算到供应商协调再到活动后报告，策划和管理 Swimply 的活动（例如泳池派对、壁球比赛、本地活动）
- 流程建设：创建手册、工作流程和报告仪表盘，确保网红、合作和活动项目可重复且可扩展
- 绩效跟踪：负责活动报告，跟踪关键绩效指标，并优化项目以提高投资回报率
- 跨职能协作：与运营、产品和设计团队合作，确保营销活动符合用户获取和留存目标
为什么这个职位很重要
营销是 Swimply 与世界互动的方式，而这个职位确保一切顺利运行。作为我们的营销运营经理，你将成为推动网红合作、品牌活动和事件的引擎，帮助 Swimply 实现下1亿美元的预订量。
要求
- 在面向消费者的公司中拥有4-6年以上营销运营、品牌合作或活动管理经验
- 有成功运营网红项目、品牌活动或大型活动的记录
- 高度有条理的运营者，有管理预算、合同和供应商关系的经验
- 数据驱动的思维，熟悉使用分析和报告工具
- 强大的项目管理能力；能够处理多任务并按时完成
查看英文原文
Swimply is an online marketplace that allows homeowners to share their passion spaces with their local communities. We started with swimming pools which took us to $50M+ in 4 years, but pools are just the beginning. We’re creating a new category within local experiences. Think Airbnb for swimming pools, hot tubs, tennis courts, and homes by the hour!
The Role
As our Marketing Operations Manager, you’ll be the architect and operator of campaigns that bring Swimply into culture. You’ll manage the day-to-day execution of influencer partnerships, brand collaborations, and events; ensuring that every activation is not only on-brand, but also operationally smooth and growth-focused.
This role is equal parts strategic and operational: you’ll help design creative campaigns while also building the processes, systems, and reporting that scale our marketing engine.
Responsibilities
- Influencer operations: Source, contract, onboard, and manage influencer partnerships across TikTok, Instagram, YouTube, and emerging channels
- Brand & partnership campaigns: Execute co-marketing activations with lifestyle, CPG, and recreation brands; owning logistics, timelines, and deliverables
- Event execution: Plan and manage Swimply events (e.g., pool parties, pickleball tournaments, local activations) from budget to vendor coordination to post-event reporting
- Process building: Create playbooks, workflows, and reporting dashboards that ensure influencer, partnership, and event campaigns are repeatable and scalable
- Performance tracking: Own campaign reporting, track KPIs, and optimize programs for ROI
- Cross-functional collaboration: Partner with Ops, Product, and Design to ensure marketing activations align with user acquisition and retention goals
Why This Role Matters
Marketing is how Swimply meets the world, and this role ensures it all runs flawlessly. As our Marketing Operations Manager, you’ll be the engine that powers influencer partnerships, brand activations, and events; helping Swimply scale to our next $100M in bookings.
Requirements
- 4-6+ years in marketing operations, brand partnerships, or campaign management at a consumer-facing company
- Proven track record of running influencer programs, brand activations, or large-scale events
- Highly organized operator with experience managing budgets, contracts, and vendor relationships
- Data-driven mindset with comfort using analytics and reporting tools
- Strong project management skills; able to juggle multiple initiatives in a fast-paced environment
- Bonus: experience in a two-sided marketplace or community-driven platform
Benefits
- Competitive cash + equity package
- Comprehensive medical, dental & vision; unlimited PTO
- Remote‑first culture (U.S./Canada)
- Plenty of pool (and pickleball!) time
- Opportunity to work directly with the founder inside a high‑growth marketplace rewriting the way 2 million+ guests escape locally every year
Originally posted on Himalayas