绩效营销主管
Head of Performance Marketing
我们寻找在所有主流增长渠道（Google、Meta、Reddit、LinkedIn、TikTok、X 等）上负责增长/绩效营销的人选
你将负责
- 在上述平台中负责渠道策略和预算
- 构建广告架构（定向、竞价、节奏、落地页）
- 运营创意机器（UGC风格的概念、钩子、文案、静态内容、短视频）
- 从点击到付费用户全程负责度量和追踪
- 使用AI自动化运营/报告/分析
我们期望你具备的技能
- 非常注重数据和目标导向：我们期望你对CAC和CAC回收率有严格的要求。具备极强的量化和分析能力是硬性要求
- 具备AI原生思维：我们期望你能够用AI将你的工作流程提升十倍效率
- 实验精神：我们期望你在创意、受众、优惠、落地页等方面进行快速、结构化的测试
- 预算管理：我们需要至少管理过1000万美元以上预算的人选
- 创意机器：你能够大规模驱动创意（使用AI或第三方工具）
- 领导力/管理经验：你有至少管理五人或特定代理机构的经验
- （理想）SaaS/软件经验：我们理想上希望找到有SaaS/软件经验的人，但这不是硬性要求
Hercules 的运营原则是什么？
Hercules 的运营原则指导我们每天的决策。我们非常重视这些原则。大多数原则是我们公司特有的优先选择，可以在工作中学习。然而，在招聘过程中，我们特别关注这些原则：
1. 我们以紧迫感行动。我们快速交付、迭代并迅速纠正错误。我们的行动倾向加快了我们的学习速度并让客户感到惊喜。
2. 我们追求卓越。把事情做好是我们的DNA。我们有良好的品味。我们注重细节。我们的输出非常简洁且自助式。我们为自己的工作感到自豪。
3. 我们充满渴望。我们愿意努力工作并突破障碍来实现想要的结果。我们愿意在任何层级上完成任务。我们礼貌而执着。
Hercules 是线下办公还是远程办公？
Hercules 的创始团队在旧金山（Kearny 和 Bush）线下办公。我们非常倾向于线下办公。对于美国时区的优秀候选人，如果愿意/能够定期前往办公室，我们也接受远程办公。
查看英文原文
WHAT WE’RE LOOKING FOR
Own growth/performance marketing across all popular growth channels: Google (Search/YouTube), Meta, Reddit, LinkedIn, TikTok, X, and more
What you’ll do
- Own channel strategy + budgets across the platforms above.
- Build campaign architecture (targeting, bidding, pacing, landing pages).
- Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
- Own measurement + tracking from click → paid user
- Automate ops/reporting/analysis with AI
What skills we expect you to have?
- Extremely data-driven and goal oriente: We expect you to be scrupulous about tracking CAC and CAC payback. Being incredibly quantitative and analytical is a very hard requirement
- AI-native: We expect you to use AI to 10x your workflow
- Experimentation: We expect rapid, structured testing across creative/audience/offer/LPs.
- Budget management: We specifically need someone who has managed at least a $10M+ budget
- Creative machine: You are able to drive creatives at scale (with AI or 3rd parties)
- Leadership/management: you have a track record of managing at least five people or specific agencies for specific channels
- (Ideal) SaaS/software experience: We are ideally looking for someone with SaaS/software experience, however, it's not a hard requirement
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.
What are Hercules’ benefits for full-time employees?
- Healthcare, vision, and dental
- User whatever AI tools you’d like (you have an unlimited AI budget)
- Take what you need vacation policy
- Daily lunches, dinners and snacks in the office
- We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k (+ equity for full-time)