绩效创意总监
Director of Performance Creative
关于Sundays for Dogs
Sundays for Dogs是一家由创始人引领的品牌，重新定义宠物食品，让狗主人能与狗狗共度更多高质量时光——现在和未来。我们制作符合人类标准的空气干燥食品，支持长久健康的生活，同时打造一家体现优秀团队应有工作方式的公司：低自我、高责任感、诚实反馈、创造性解决问题，以及以更少资源做更多事的倾向。
总部位于俄亥俄州克利夫兰，我们是一个由60名全职员工组成的分布式团队，遍布美国各地。虽然我们日常远程办公，但每季度都会线下聚会，因为人际关系很重要。我们的订阅制DTC模式是我们的基础。我们正进入一个令人兴奋的增长阶段——扩展产品种类，推动创新，并谨慎开拓新渠道。我们有意地构建可扩展的公司，而我们才刚刚开始。
关于你的团队和职位：
Sundays的市场营销团队将艺术愿景与战略思维结合，打造客户看到的一切内容。但这个职位不是关于单一观点——而是建立一个系统，同时产生数百个创意，并让数据决定哪些创意胜出。
绩效创意总监是一个全新的职位——Sundays历史上第一个此类职位——围绕三个数字展开：广告数量（从每月约20个新增广告增长到1000个新增广告）、广告质量（钩子率、CAC和表现）以及多样性（格式、来源和受众群体）。
向增长营销副总裁汇报，并作为增长总监和创意总监的同级，你将担任Sundays创意引擎的执行制作人：建立系统，决定数百个创意中哪些可以进入Meta，并使用表现数据——而不是仅凭个人喜好——来判断胜负。
你的任务是建立一个系统，从多个渠道获取创意和概念——内部策略师、网红和外部代理机构，因为真正的输出多样性需要真正的来源多样性。你手下有一支全栈创意策略师团队（每位负责自己广告的概念、拍摄和剪辑），还有一个TikTok团队正在建设大规模大使网络。如果你热爱构建系统，热爱数据，并希望证明数量和工艺并非对立，那么这个职位就是为你量身打造的。
你的日常职责：
- 负责季度最重要的两个数字：广告数量和广告质量——以及格式、来源和受众群体的多样性。
- 担任Sundays创意引擎的执行制作人，建立系统，决定数百个创意中哪些可以进入Meta，并使用表现数据——而不是仅凭个人喜好——来判断胜负。
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About Sundays for Dogs
Sundays for Dogs is a founder-led brand reimagining pet food so dog owners can spend more quality time with their dogs—now and later. We make human-grade, air-dried food that supports long, healthy lives, and we're building a company that reflects how great teams should work: with low ego, high ownership, honest feedback, creative problem-solving, and a bias toward doing more with less.
Headquartered in Cleveland, Ohio, we're a distributed team of 60 full-time employees across the U.S. While we work remotely day-to-day, we gather quarterly in person because relationships matter. Our subscription-based DTC model is our foundation. We're entering an exciting growth stage—expanding our product assortment, driving innovation, and thoughtfully opening new channels. We're building to scale with intention, and we're just getting started.
About your team and position:
The Marketing team at Sundays blends artistic vision with strategic thinking to craft everything customers see. But this role isn't about one point of view — it's about building a system that produces hundreds of ideas at once and letting the data decide which ones win.
The Director of Performance Creative is a brand new role — the first of its kind at Sundays — built around three numbers: ad volume (scaling from roughly 20 to 1,000 net-new ads a month), ad quality (hook rate, CAC, and performance), and diversity (of format, source, and audience cohort). Reporting to the VP of Growth Marketing and sitting as a peer to the Director of Growth and the Creative Director, you'll act as executive producer for Sundays' creative engine: building the system, deciding which of the hundreds of incoming creatives earn a spot in Meta, and using performance data — not personal taste alone — to call winners and losers.
Your task is to build an engine that sources creative and concepts from multiple outlets — in-house strategists, influencers, and outside agencies — because getting real diversity of output requires real diversity of sources. Under you sits a team of full-stack creative strategists (each owns concept, shoot, and edit for their own ads) and a TikTok team building toward a large-scale ambassador network. If you love building systems, love data, and want to prove that volume and craft aren't opposites, this role was built for you.
Your day-to-day:
- Own the quarter's two most important numbers: ad volume and ad quality — plus diversity of format, source, and cohort.
- Act as executive producer: review the flow of incoming creative from strategists, influencers, and agencies, and decide what gets uploaded to Meta.
- Use performance data to separate winners from losers, and feed those learnings back into the system in real time.
- Hire and lead a team of full-stack creative strategists — each concepting, shooting, and editing their own ads.
- Build out a dedicated editing bench so editing never becomes the bottleneck on output.
- Launch and grow the TikTok Ambassador Program by year-end, including hiring a dedicated TikTok manager.
- Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales — with the long-term goal of owning the network, not renting it.
What Success Looks Like:
- First 3 months: First full-stack creative strategists hired; volume, quality, and diversity scorecard in place; monthly ad output quickly climbing from baseline.
- Month 6: Dedicated TikTok manager and editing bench in place; TikTok Ambassador Program underway; monthly ad output scaling into the hundreds.
- Month 9: Full-stack strategist team at capacity across Cleveland, LA, and Austin; output approaching 1,000 net-new ads a month with clear CAC and hook rate reporting.
- Month 12: TikTok Ambassador Program at or near 2,000 creators; a decentralized creative system running smoothly across in-house strategists, influencers, and agency partners.
We'd love to hear from you if you have:
- 8+ years in high-volume creative production, performance creative, or content operations — bonus points if you've done it in DTC or subscription.
- Experience running a decentralized creative model: sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view.
- A track record of building and scaling high-throughput creative teams — ideally people who can concept, shoot, and edit their own work.
- Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut.
- Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency.
- Comfort managing outside agency relationships as part of a broader in-house strategy.
- A genuine appetite for volume — this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns.
Originally posted on Himalayas