高级总监，HCP营销
Sr. Director, HCP Marketing
Mineralys Therapeutics是一家处于临床阶段的生物制药公司，专注于开发针对高血压及相关合并症（如慢性肾病（CKD）、阻塞性睡眠呼吸暂停（OSA）和其他由醛固酮失调驱动的疾病）的药物。其首个候选药物lorundrostat是一种专有的、口服给药的高选择性醛固酮合成酶抑制剂。Mineralys总部位于宾夕法尼亚州Radnor。更多信息，请访问https://mineralystx.com。关注Mineralys的LinkedIn、Twitter和Bluesky。
Mineralys是一家完全远程办公的公司。
向市场副总裁汇报，高级总监、HCP营销将负责品牌战略的制定与执行，以推动HCP（医疗保健专业人员）的认知、参与和采用，从而实现成功上市。该职位负责塑造上市策略——将数据转化为洞察，制定定位和信息平台，并推动有效的现场激活和全渠道执行。
该职位需要兼具战略性和实际操作性的领导能力。理想的候选人应是自我驱动者，具有深厚的HCP营销经验，包括上市计划、信息传递、创意活动开发、战术规划和跨职能领导能力。Mineralys正在寻找在创业环境中茁壮成长并从第一天起就致力于塑造品牌的个人。
有上市领导经验和心血管及/或慢性病相关经验者优先。
主要职责
- 在深入理解临床数据、现有治疗标准、治疗指南和竞争动态的基础上，负责HCP品牌战略的制定与执行。
- 将包括细分、决策驱动因素和处方行为在内的战略洞察转化为上市准备计划和优先的HCP接触策略。
- 领导定位、信息传递和创意的制定与执行，以及整合的HCP活动，包括个人和非个人渠道。
- 作为上市领导团队的核心成员，确保品牌和HCP战略在各职能间的协调一致。
- 与患者与消费者营销负责人及数字团队紧密合作，实现HCP、患者和数字触点的对齐全渠道策略和整合激活。
- 与销售、销售培训和商业运营团队积极合作，制定和优化现场团队计划。
- 与医学团队密切合作
查看英文原文
“Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor. Mineralys is headquartered in Radnor, Pennsylvania. For more information, please visit https://mineralystx.com. Follow Mineralys on LinkedIn, Twitter and Bluesky”
Mineralys is a fully remote company.
Reporting to the VP of Marketing, the Sr. Director, HCP Marketing will lead the development and execution of brand strategy to drive HCP awareness, engagement, and adoption to achieve launch success. This role is responsible for shaping launch strategy - connecting data to insight, shaping positioning and message platforms, and driving effective field activation and omnichannel execution.
This role requires both strategic and hands-on executional leadership. The ideal candidate will be a self-starter with deep experience in HCP marketing, including launch planning, messaging, creative campaign development, tactical planning, and cross-functional leadership. Mineralys is looking for individuals who thrive in an entrepreneurial setting and are motivated to shape a brand from day one.
Previous launch leadership and cardiovascular and/or chronic care experience is strongly preferred.
Principal Responsibilities
- Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
- Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
- Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels
- Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.
- Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
- Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.
- Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
- Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning
- Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
- Develop and manage relationships with external vendors and agency partners
- Manage HCP marketing budget and resource allocation
Education and Experience
- MBA or bachelor’s degree plus 10+ years of pharmaceutical or biotech industry experience with at least 6 years in HCP marketing
- Demonstrated ownership of launch strategy
- Cardiovascular and/or chronic care experience is highly preferred.
- A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
- Proven ability to lead through ambiguity and define direction
- Experience effectively leading cross-functional teams and agency partners.
- Excellent communication and presentation skills.
Travel
- This position requires up to 20% travel. Frequently travel is outside the local area and overnight. Some of the travel may be international.
Position eligible for standard Company benefits including medical, dental, vision, time off and 401K, as well as participating in Mineralys incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based on geographic location, work experience, education, and/or skill level.
US Salary Range: $245,000 - $260,000
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