出海雷达

媒体与需求生成经理（澳大利亚）

Sr. Manager, Media and Demand Generation (AU)

设计市场运营限定地区（需当地身份）
公司Royal Caribbean Group
薪资未公开
工作地点Australia
地域资格限定地区（需当地身份）
时区要求日间重叠约 9 小时，基本正常作息
用工类型Full Time
发布时间11 天前
数据来源Himalayas
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注意地域限制：该职位明确限定在 Australia 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。

职位概述
亚太区市场高级经理负责领导银海邮轮在亚太地区消费者、品牌及区域营销计划的本地化和执行工作。
向亚太区总经理和市场副总裁汇报，该职位对成功实施推动品牌知名度、客户获取、忠诚度参与及市场激活的区域营销计划负有责任。
该职位是银海邮轮在亚太地区的首要本地营销负责人，确保全球营销策略在区域市场中有效本地化并执行，同时保持与全球品牌标准一致。
该职位与区域销售、商业、收益管理及全球市场团队紧密合作，以提高营销效果、改善活动表现并支持长期业务增长。
该职位是银海邮轮亚太区领导团队的一部分，需相应代表公司和市场职能。

主要职责
市场战略与规划

  • 制定并执行年度亚太市场（涵盖澳大利亚新西兰和亚洲市场）营销计划，与商业优先事项和全球市场目标保持一致。
  • 支持营销投资的有效分配和投资回报率测量。
  • 将全球营销活动转化为相关且有效的区域项目和活动。
  • 提供市场情报、客户洞察和竞争分析，以影响全球市场策略。
  • 提供关于营销重点、资源分配和活动规划的建议。
  • 倡导亚太市场的需求，识别增长机会和新兴趋势。
  • 与区域领导团队合作，使营销重点与商业目标保持一致。通过市场洞察和建议，成为商业领导的可信顾问。
  • 利用集中化的市场能力、内容、技术和分析，最大化效率和效果。
  • 与区域商业规划、收益管理和销售团队密切合作，确保营销工作支持关键业务目标。
  • 监测活动效果并推荐优化方案，以提高投资回报率和业务成果。
  • 管理区域代理和合作伙伴关系，当需要本地支持时。

消费者与品牌营销

  • 领导所有在澳大利亚和新西兰的消费者和品牌营销活动
查看英文原文

OVERVIEW OF ROLE
The Senior Manager, Marketing APAC is responsible for leading the regionalization and execution of consumer, brand and regional marketing initiatives across Asia Pacific for Silversea.
Reporting to the Managing Director APAC and AVP Marketing, the role is accountable for the successful implementation of regional marketing plans that drive brand awareness, guest acquisition, loyalty engagement and market activation across Asia and Australia/New Zealand.
The role serves as the primary local marketing lead for the Silversea brand in APAC, ensuring global marketing strategies are effectively localized and executed within regional markets while maintaining alignment with global brand standards.
The position works closely with regional Sales, Commercial, Revenue Management and Global Marketing teams to maximize marketing effectiveness, improve campaign performance and support long-term business growth.
This role is part of the APAC Silversea Leadership team and is expected to represent the company and the marketing function accordingly.
KEY RESPONSIBILITIES
MARKETING STRATEGY & PLANNING

  • Develop and execute annual APAC marketing plans (spanning AUNZ and Asia markets) aligned to commercial priorities and global marketing objectives.
  • Support effective allocation of marketing investment and ROI measurement.
  • Translate global marketing initiatives into relevant and effective regional programs and campaigns.
  • Provide market intelligence, customer insights and competitive analysis to influence global marketing strategies.
  • Provide recommendations on marketing priorities, resource allocation and activity planning.
  • Advocate for APAC market needs and identify growth opportunities and emerging trends.
  • Partner with regional leadership teams to align marketing priorities with commercial objectives. Act as a trusted advisor to commercial leaders through marketing insights and recommendations.
  • Leverage centralized marketing capabilities, content, technology and analytics to maximize efficiency and effectiveness.
  • Collaborate closely with regional Commercial Planning, Revenue Management and Sales teams to ensure marketing efforts support key business objectives.
  • Monitor campaign effectiveness and recommend optimizations to improve ROI and business outcomes.
  • Manage regional agencies and partner relationships where local support is required.

CONSUMER & BRAND MARKETING

  • Lead all consumer and brand marketing activities across Australia, New Zealand and Asia.
  • Ensure all regional marketing activity aligns with Silversea's premium luxury brand positioning.
  • Develop and execute tactical and strategic campaigns focused on guest acquisition and lead generation.
  • Drive awareness and preference for the Silversea brand through integrated marketing programs.
  • Manage local adaptation and execution of global campaigns.
  • Oversee brand assets, messaging and marketing materials to ensure consistency across all markets.
  • Identify opportunities for local partnerships, events and initiatives that enhance brand presence.

LOYALTY & CUSTOMER ENGAGEMENT

  • Support regional loyalty marketing initiatives and programs for Venetian Society members.
  • Develop and execute engagement activities that strengthen customer retention and repeat purchase.
  • Identify opportunities to enhance guest experience through relevant marketing communications and programs.

CAMPAIGN EXECUTION & PERFORMANCE

  • Manage the implementation of integrated marketing campaigns across paid, earned and owned channels.
  • Work with internal stakeholders and external agencies to ensure campaigns are delivered on time and within budget.
  • Ensure campaign measurement frameworks are established and maintained.
  • Monitor performance against agreed KPIs and provide regular reporting and insights.
  • Utilize data, analytics and customer insights to continuously improve marketing effectiveness.

STAKEHOLDER & AGENCY MANAGEMENT

  • Build effective relationships with Global Marketing teams and regional stakeholders.
  • Act as the primary APAC marketing contact for Silversea global initiatives.
  • Manage regional agency relationships including creative, media, PR and production partners.
  • Ensure external agencies deliver agreed outcomes, budgets and performance objectives.
  • Collaborate with Sales teams on joint market activation initiatives while maintaining clear ownership boundaries.

PAID MEDIA & PERFORMANCE MARKETING

  • Develop and lead the regional paid media strategy across APAC, ensuring alignment with commercial objectives, audience priorities and brand positioning.
  • Manage media investment across digital and traditional channels including search, social, display, video, programmatic, print, partnership and other relevant media opportunities.
  • Partner with Global Marketing and regional stakeholders to localize and optimize media plans for Australia, New Zealand and Asia markets.
  • Oversee media agency relationships, ensuring strategic planning, effective execution, performance optimization and accountability against agreed KPIs.
  • Establish audience targeting, segmentation and customer acquisition strategies to maximize awareness, lead generation and conversion.
  • Monitor campaign performance across all paid channels and implement data-driven optimizations to improve efficiency, effectiveness and return on investment.
  • Leverage analytics, attribution models and customer insights to evaluate media effectiveness and inform future investment decisions.
  • Develop performance reporting frameworks and provide regular insights and recommendations to regional and global stakeholders.
  • Identify and test new channels, technologies and media opportunities to drive innovation and support business growth.
  • Ensure paid media activities comply with brand guidelines, legal requirements and market-specific regulations.

PEOPLE LEADERSHIP

  • Lead, develop and mentor the regional marketing team.
  • Create a high-performance culture focused on accountability, collaboration and innovation.
  • Conduct regular coaching, performance reviews and development planning.
  • Encourage continuous learning and sharing of marketing best practices across the region.
  • Foster strong collaboration between marketing, sales and commercial teams.

FINANCIAL MANAGEMENT

  • Manage assigned marketing budgets in accordance with company policies and approval frameworks.
  • Monitor expenditure, forecasting and budget performance.
  • Ensure efficient allocation of marketing investment to support commercial objectives.
  • Deliver maximum ROI from consumer and regional marketing activities.

This role is not responsible for trade marketing strategy, co-op investment decisions or trade channel budget management, which reside within the Sales organization
KEY PERFORMANCE INDICATORS

  • Delivery of annual APAC marketing plan and campaign objectives.
  • Brand awareness, engagement and customer acquisition growth.
  • Marketing-generated contribution to business performance.
  • Effective budget management and ROI achievement.
  • Successful execution of Asia market activation initiatives.
  • Employee engagement and development of direct reports.
  • Stakeholder satisfaction and cross-functional collaboration effectiveness.

QUALIFICATIONS AND EDUCATION
Education
· Bachelor's Degree in Marketing, Business, Communications or related discipline preferred.
Experience

  • Minimum 8+ years marketing experience, including significant experience leading multi-channel marketing campaigns.
  • Minimum 3-5 years people leadership experience.
  • Experience within luxury travel, hospitality, tourism or premium consumer brands preferred.
  • Experience managing regional or multi-market marketing programs desirable.

Knowledge, Skills & Capabilities

  • Strong understanding of brand and consumer marketing principles.
  • Excellent campaign planning and execution capabilities.
  • Proven ability to translate strategy into effective market activation.
  • Strong analytical and commercial acumen.
  • Experience managing marketing budgets and agency partnerships.
  • Effective stakeholder management and influencing skills.
  • Strong presentation, communication and leadership capabilities.
  • Ability to operate successfully within a global matrix organization.
  • Highly organized with strong project management skills.
  • Self-motivated, proactive and solutions-oriented.
  • Proficiency in Microsoft Office applications and marketing analytics tools.

Originally posted on Himalayas

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