Director of Paid Advertising (Volunteer)
* 欺诈和鱼警告 * 请直接通过我们的志愿服务门户/ATS 在。不要通过其他工作门户，集成器或网站申请，因为你的信息可能不安全，或者角色可能不再接受申请。谢谢我们 WeVote 是一个无党派的投票退出非营利性初创公司和一个著名的快速前进非营利技术赠款人.WeVote 是一群活跃的120多名激情，兼职志愿者 （从创始人开始）的运动，他们构建移动技术将触及并调动数百万选民选举日。我们相信许多选民忙碌，分散注意力，并且不耐烦。我们的目标是提供一个积极的投票体验，帮助人们决定如何投票。更多信息在角色概述 WeVote 有了一个开放的志愿者职位为付费广告主任来帮助加强美国民主。你是一个经验丰富的营销领导人 （7+年）在建立和扩展付费媒体项目跨平台，如谷歌广告，Meta Ads,TikTok,Reddit 和 YouTube. 你知道如何设定战略，管理精细预算，以及与组织其他方面工作。你想与一个出色的团队合作，这是驱动和全国认可。这个位置每周2小时以上。What You Will Do · 拥有非党派选民教育和 GOTV 活动的整体付费广告策略，专注于谷歌广告，符合选举时间表和优先地理位置 ·设定预算分配，道混合和绩效目标；预测与微波特任务目标相比的影响力及影响力 ·向付费媒体志愿者 （例如竞选经理和分析师）提供指导和辅导，审查运动结构，步伐，报价，观众和创意战略 · 与分析合作建立衡量标准：跟踪框架 （UTM,像素/标签，转换事件）,配分和报告，以兼容平台和 GA4数据 · 定义测试路线图 （观众，创意，登陆流）,综合跨竞选活动的学习内容，并编码到可扩展的游戏书中工作的内容 · 自有品牌安全和遵守平台政治广告政策以及微信非党派的501(c) ((3) 指南，包括必需验证和免责声明 我们正在寻找什么 · 7年以上经验管理付费数字运动，包括拥有规模战略和预算的经验 · 深度熟练使用 Google 广告，包括 YouTube.
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* Fraud and phishing warning *
Please apply directly via our volunteering portal/ATS at . Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you
About Us
WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at
Role Overview
WeVote has an open volunteering position for a Director of Paid Advertising to help strengthen American Democracy. You are an experienced marketing leader (7+ years) with a track record of building and scaling paid media programs across platforms like Google Ads, Meta Ads, TikTok, Reddit, and YouTube. You know how to set strategy, manage lean budgets, and work with other facets of the organization. You want to work with an excellent team that is driven and nationally recognized. This position is for 2+ hours per week.
What You'll Do
- Own the overall paid advertising strategy for nonpartisan voter education and GOTV campaigns with a focus on Google Ads, aligned to election timelines and priority geographies
- Set budget allocation, channel mix, and performance targets; forecast reach and impact against WeVote's mission goals
- Provide direction and mentorship to paid media volunteers (e.g., campaign managers and analysts), reviewing campaign structure, pacing, bids, audiences, and creative strategy
- Establish measurement standards in partnership with analytics: tracking frameworks (UTMs, pixels/tags, conversion events), attribution, and reporting that reconciles with platform and GA4 data
- Define a testing roadmap (audiences, creative, landing flows), synthesize learnings across campaigns, and codify what works into scalable playbooks
- Own brand safety and compliance with platform political ad policies and WeVote's nonpartisan 501(c)(3) guidelines, including required verifications and disclaimers
What We're Looking For
- 7+ years of experience managing paid digital campaigns, including experience owning strategy and budgets at scale
- Deep proficiency with Google Ads, including YouTube ads, including the ability to own strategy, campaign setup, execution and measurement (with the help of other specialists in the org)
- Some familiarity with Meta Ads Manager, TikTok Ads, and Reddit Ads is preferred
- Strong command of GA4, UTM standards, and pixels/tags; able to set measurement strategy and guide analytics troubleshooting
- Experience leading or mentoring marketers and coordinating cross-functional work
- Strategic and detail-oriented, with the judgment to prioritize across multiple concurrent campaigns
- Meticulous about compliance, privacy, and brand safety; experience with political or cause-related advertising is a strong plus
- 2+ hours per week during our core team hours M–F 8 a.m. – 6 p.m.
- You are currently located in the US and can work one or two hours that overlap with US Pacific Time per week
How to Apply
Submit your resume (at ) and include a brief note/cover letter as to why you are interested in WeVote and helping our mission.
Originally posted on Himalayas