公关与媒体策略总监
Director, Public Relations and Media Strategy
通用信息
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职位名称
公关与媒体策略总监
职能领域
员工 - 市场营销/传播
城市
远程办公
工作地点类型
远程办公
州
远程办公
雇佣类型
全职(每周30+小时)/FULLTIME
职位描述与要求
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职位描述与要求
我们是谁以及我们做什么:RP Clinical Services(RPCS)和Mosaic Clinical Technologies(Mosaic)讲述的是不同但相互关联的故事:RPCS面向医生、医疗系统以及每天提供患者护理的医疗机构,而Mosaic是一家快速增长的医疗技术公司,通过将放射学从被动诊断转向主动预测性护理来重新定义医学影像。
公关与媒体策略总监负责两家公司的日常公关和获得媒体策略,保持各自叙述的完整性,同时了解它们的交集以及何时应保持独立。这是一个高级个人贡献者和建设性角色,创建运营节奏、关系和流程,以尽早揭示重要进展,并将复杂的临床、运营和技术优先事项转化为可信的外部叙述。该总监还指导代理机构、自由职业者和监测支持,以扩展该职能的能力。
公关与媒体策略总监 - 职位摘要:
- 领导RPCS和Mosaic的日常公关和获得媒体策略,保持各自叙述的完整性,同时识别两者之间的交集以及何时应保持独立。
- 建立并管理一个滚动的十二个月编辑和获得媒体日历,预判行业事件,包括政策变化、报销调整、临床学会会议和技术里程碑。
- 将复杂的临床、运营和人工智能主题转化为能够引起全国商业、医疗贸易和技术媒体关注的叙述。
- 早期识别新兴主题,并在竞争对手定义对话之前将其转化为定位机会。
- 与市场部、投资者关系、政府事务和临床领导合作,确保外部信息与企业战略保持一致。
- 建立并维护与重点记者、编辑、分析师的直接关系。
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General information
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Job Title
Director, Public Relations and Media Strategy
Functional Area
Teammate - Marketing/Communications
City
Remote
Work Location Type
Remote
State
Remote
Employment Type
Full-time (30+ hrs/week)/FULLTIME
Description & Requirements
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Position Description & Requirements
WHO WE ARE AND WHAT WE DO:RP Clinical Services (RPCS) and Mosaic Clinical Technologies (Mosaic) tell distinct but connected stories: RPCS speaks to physicians, health systems, and the practices that deliver patient care every day, while Mosaic is a fast growing health technology company redefining medical imaging by shifting radiology from reactive diagnostics to proactive, predictive care.
The Director, Public Relations and Media Strategy leads the day-to-day public relations and earned media strategy for both companies, maintaining the integrity of each narrative while understanding where they intersect and when they should remain separate. This is a senior individual-contributor and building role that creates the operating cadence, relationships, and processes needed to surface important developments early and translate complex clinical, operational, and technology priorities into credible external narratives. The Director also directs agency, freelance, and monitoring support to extend the capacity of the function..
DIRECTOR, PUBLIC RELATIONS & MEDIA STRATEGY - POSITION SUMMARY:
- Leads the day-to-day public relations and earned media strategy for RPCS and Mosaic, maintaining the integrity of each narrative while identifying where the two intersect and when they should remain separate.
- Builds and owns a rolling twelve-month editorial and earned-media calendar that anticipates industry moments, including policy shifts, reimbursement changes, clinical society meetings, and technology milestones.
- Translates complex clinical, operational, and artificial intelligence subject matter into narratives that land with national business, healthcare trade, and technology press.
- Identifies emerging themes early and converts them into positioning opportunities before competitors define the conversation.
- Partners with marketing, investor relations, government affairs, and clinical leadership so external messaging stays consistent with enterprise strategy.
- Builds and sustains direct relationships with priority reporters, editors, analysts, and podcast hosts across healthcare, health technology, and national business media.
- Directs proactive pitching, story development, exclusives, embargoes, and desk-side briefings.
- Writes and edits releases, statements, bylines, op-eds, and question-and-answer documents.
DESIRED PROFESSIONAL SKILLS AND EXPERIENCE:
- Bachelor's degree in communications, journalism, public relations, or a related field, or any equivalent combination of education and experience.
- 10+ years in public relations, media relations, or corporate communications, including at least three years leading a function, an agency account of scale, or a major program.
- Demonstrated results securing high-value national business, healthcare trade, and technology coverage, with a track record of personally developing, pitching, or directing successful stories.
- Experience in healthcare, health technology, life sciences, or another highly regulated and technically complex industry.
- Proven crisis and issues management experience with direct exposure to legal and compliance review.
- Exceptional writing and editing under deadline, with a portfolio that ranges from a two-hundred-word statement to a full-length op-ed.
- Comfort operating in ambiguity across multiple brands, stakeholders, and geographies, with limited existing process to inherit.
- Experience communicating artificial intelligence or clinical technology to non-technical audiences.
- A background in journalism, or experience inside a private-equity-backed or high-growth organization.
- Familiarity with physician-led, multi-site, federated, or multi-practice organizations.
- Experience launching or repositioning a brand in a crowded category.
FOR MORE INFORMATION:
Public Relations Marketing Strategy Director
WHY RADIOLOGY PARTNERS:
- Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
- Compensation Reviews, Career Growth Opportunities
- Flexible Remote Schedules - Nashville, TN Preferred
- Generous PTO Plans and Paid Holidays
- Proudly Certified as a Great Place to Work for Five Consecutive Years
COMPENSATION: The salary range for this position is $135,000-$145,000. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In addition to this range, Radiology Partners offers competitive total rewards packages, which include health & wellness coverage options, 401k benefits, and a broad range of other benefits such as family planning and telehealth (all benefits are subject to eligibility requirements).
Radiology Partners is an equal opportunity employer. RP is committed to being an inclusive, safe and welcoming environment where everyone has equal access and equitable resources to reach their full potential. We are united by our Mission to Transform Radiology and in turn have an important impact on the patients we serve and the healthcare system overall. We hold that diversity is a key source of strength from which we will build a practice culture that is inclusive for all. Our goal is to empower and engage the voice of every teammate to promote awareness, compassion and a healthy respect for differences.
CCPA Notice: When you submit a job application or resume, you are providing the Practice with the following categories of personal information that the Practice will use for the purpose of evaluating your candidacy for employment: (1) Personal Identifiers; and (2) Education and Employment History.
Radiology Partners participates in E-verify.
Beware of Fraudulent Messages: Radiology Partners will never request payment, banking or other financial information in exchange for interviews or as part of the hiring process. Additionally, we will not send checks for deposit into your bank account at any stage of recruitment. All communication during the interview and hiring process should come from an email address ending in “@radpartners.com.” If you suspect you are receiving a fraudulent job offer or solicitation from Radiology Partners or one of our local practices, please email to notify our team.
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- Originally posted on Himalayas