付费媒体专员
Paid Media Specialist
Floowi 通过远程人才解决方案将拉美顶级专业人才与美国领先公司连接起来。我们的使命是让拉美成为全球增长和卓越的首选中心。
🌟 关于客户
一家专注于打造创新和颠覆性消费品品牌的品牌孵化器。该公司汇聚创业精神、创造力和人才发展，为旗下品牌创造强大的品牌体验，并推动其组合品牌的显著增长。
✍ 简要描述
我们正在寻找一位付费媒体专员，负责在多个平台上规划、执行和优化付费广告活动。该职位重点在于提升表现、改善关键指标，并与创意团队紧密合作，为快速增长的消费品品牌推出高影响力活动。
💰 薪资：具有竞争力的美元薪资
🗣 语言要求：专业英语
📌 工作地点：100% 远程
😀 入职时间：尽快
🤔 我们提供
- 在快节奏、以业绩为导向的环境中从事全职远程工作
- 有机会与创新且快速发展的消费品品牌合作
- 对活动表现和增长有高度的自主权和影响力
- 与创意、营销和分析团队协作
💼 职责
- 在 Meta、TikTok、Google Ads、YouTube 和其他平台规划和执行付费活动
- 制定策略以扩大活动规模并最大化 ROAS
- 根据 ROAS、CPA、CTR 和其他关键指标监控和优化表现
- 在创意、受众和落地页上运行 A/B 测试
- 与创意团队合作制作高表现的广告素材（文案、视觉、视频）
- 使用 Google Analytics 和广告平台分析活动数据
- 提供清晰的数据驱动见解和改进建议
- 及时了解平台变化、趋势和新机会
- 监控竞争对手并识别新策略以保持竞争力
✅ 资格要求（必须具备）
- 4-7 年付费媒体、社交媒体广告或媒体购买经验（最好在电商或快消品品牌领域）
- 熟练使用 Meta Ads、TikTok Ads、Google Ads 和 YouTube
- 有管理大预算并实现良好 ROAS 的成功经验
- 熟练使用 Google Analytics、Shopify 和广告平台仪表板
- 理解完整的广告策略流程
- 有与创意团队合作制定广告概念和需求文档的经验
- 高度分析能力，注重细节，结果导向
- 优秀的组织能力和时间管理能力
查看英文原文
Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.
🌟 About our Client
A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio.
✍ Short Description
We’re seeking a Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands.
💰 Compensation: Competitive salary in USD
🗣 Language Requirements: Professional English
📌 Location: 100% Remote
😀 Start Date: ASAP
🤔 What We Offer
- Full-time remote role in a fast-paced, performance-driven environment
- Opportunity to work with innovative and growing consumer brands
- High ownership and impact on campaign performance and growth
- Collaborative team across creative, marketing, and analytics
💼 Responsibilities
- Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms
- Develop strategies to scale campaigns and maximize ROAS
- Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics
- Run A/B tests across creatives, audiences, and landing pages
- Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)
- Analyze campaign data using tools like Google Analytics and ad platforms
- Provide clear, data-driven insights and recommendations to improve performance
- Stay updated on platform changes, trends, and new opportunities
- Monitor competitors and identify new strategies to stay competitive
✅ Qualifications (Must Haves)
- 4–7 years of experience in paid media, social media advertising, or media buying (preferably in e-commerce or CPG brands)
- Strong experience with Meta Ads, TikTok Ads, Google Ads, and YouTube
- Proven ability to manage large budgets and achieve strong ROAS
- Proficiency with Google Analytics, Shopify, and ad platform dashboards
- Strong understanding of full-funnel advertising strategies
- Experience collaborating with creative teams on ad concepts and briefs
- Highly analytical, detail-oriented, and results-driven
- Strong organization, time management, and communication skills
- Ability to adapt quickly and stay up to date with trends and new strategies
🎯 Preferred Qualifications
- Certifications in Meta Ads or Google Ads
- Familiarity with email marketing, SMS, push notifications, or other channels
- Experience managing seasonal campaigns or product launches in CPG brands
🚀 Ready to scale high-performing campaigns and drive growth for innovative consumer brands? Apply now and make an impact through data-driven advertising.
Originally posted on Himalayas