出海雷达

市场与传播总监

Marketing & Communications Director

市场运营限定地区(需当地身份)日间重叠约 2 小时,需偶尔早起或晚睡
公司Jobgether
薪资未公开
工作地点Switzerland
地域资格限定地区(需当地身份)
时区要求日间重叠约 2 小时,需偶尔早起或晚睡
用工类型permanent
发布时间23 天前
数据来源4dayweek.io
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注意地域限制:该职位明确限定在 Switzerland 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:日间重叠约 2 小时,需偶尔早起或晚睡。

职责:
制定并执行整体营销和传播策略,包括优先事项、预算、目标和可衡量的绩效指标。

优化公司定位、信息传递和品牌标识,确保在所有营销渠道和外部沟通中保持一致性。

领导社交媒体、高管简介、网站内容和其他相关渠道的内容策划与制作。

管理公关和媒体关系,包括记者关系、新闻稿、采访、公告和媒体机会。

策划并协调参加展览和行业活动,涵盖活动策略、展位设计、供应商、营销材料和宣传推广。

与战略合作伙伴共同开展联合营销活动,包括宣传活动、公告、活动和联合品牌内容。

向外部承包商和代理机构提供指导、协调和管理,负责摄影、视频、图形、商品和其他营销资产的制作。

协调网站更新,确保数字内容保持最新、一致,并与整体品牌策略一致。

与业务发展和产品团队合作,创建产品简报、案例研究、演示文稿和其他面向客户的材料。

跟踪活动表现、媒体报道、受众增长和合格的潜在客户兴趣,以评估影响并优化营销投入。

同时管理多个项目,同时保持清晰的优先级和执行标准。

建立可扩展的营销职能基础,并随着组织的发展可能发展内部团队。

要求:

5年以上市场营销和传播相关经验,包括策略和实际执行的责任。

在向高级受众推广复杂技术产品或解决方案方面有实际经验。

有能力将营销策略转化为实际的活动、项目和可衡量的业务成果。

有成功开发具有显著受众参与度、媒体报道或国际知名度的创意活动的记录。

在社交媒体、内容营销、公共关系、广告和行业活动方面有实际操作经验。

具备强大的领导力、项目管理、优先级排序和利益相关者管理技能。

在科技、商业或相关行业拥有与记者和媒体联系的成熟关系。

查看英文原文

Accountabilities:
Develop and execute the overall marketing and communications strategy, including priorities, budgets, objectives, and measurable performance indicators.

Refine company positioning, messaging, and brand identity, ensuring consistency across marketing channels and external communications.

Lead content planning and production for social media, leadership profiles, website content, and other relevant channels.

Manage PR and media relations, including journalist relationships, press releases, interviews, announcements, and media opportunities.

Plan and coordinate participation in exhibitions and industry events, covering event strategy, stand design, suppliers, marketing materials, and promotion.

Develop joint marketing initiatives with strategic partners, including campaigns, announcements, events, and co-branded content.

Brief, coordinate, and manage external contractors and agencies producing photography, video, graphics, merchandise, and other marketing assets.

Coordinate website updates and ensure digital content remains current, consistent, and aligned with the overall brand strategy.

Collaborate with Business Development and Product teams to create product briefs, case studies, presentations, and other customer-facing materials.

Track campaign performance, media coverage, audience growth, and qualified inbound interest to evaluate impact and optimize marketing investment.

Manage multiple initiatives simultaneously while maintaining clear priorities and execution standards.

Build the foundations for a scalable marketing function and potentially develop an in-house team as the organization grows.

Requirements:

5+ years of relevant experience in marketing and communications, including responsibility for both strategy and hands-on execution.

Demonstrated experience marketing complex technical products or solutions to sophisticated audiences.

Proven ability to translate marketing strategy into practical campaigns, programs, and measurable business outcomes.

Track record of developing creative campaigns that generated significant audience engagement, media coverage, or international visibility.

Hands-on experience across social media, content marketing, public relations, advertising, and industry events.

Strong leadership, project management, prioritization, and stakeholder-management skills.

Established relationships with journalists and media contacts across technology, business, or relevant industry publications.

Excellent writing, editing, storytelling, and verbal communication skills.

Fluent professional English, both written and spoken.

Highly self-directed, organized, and comfortable managing competing priorities in a fast-paced startup environment.

Experience in defense, aerospace, or dual-use technology is advantageous.

Experience working within an early-stage or rapidly scaling technology company is a plus.

International product launch, industry exhibition, or strategic partner campaign experience is beneficial.

Professional proficiency in an additional European language is a plus.

Availability for occasional travel within Europe.

Benefits:

Competitive compensation for a part-time leadership position, with the potential to transition toward full-time.

Company equity.

Remote work from anywhere in Europe.

Hybrid working options by agreement.

Flexible working hours with a strong focus on priorities, ownership, and measurable results.

Direct collaboration with founders and significant ownership of marketing and communications strategy.

Opportunity to shape the development of a growing marketing function and potentially build an in-house team.

Exposure to complex technical products and international markets.

Opportunity to contribute to technology focused on multi-domain intelligence, security, and protection of lives.

Fast-paced, entrepreneurial environment with substantial autonomy and responsibility.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
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