市场经理
Marketing Manager
关于公共部门网络
公共部门网络是一个社交学习平台，旨在帮助全球政府打破信息孤岛，协作并共同努力，为公民带来更好的成果。
我们不断壮大的社区涵盖各级政府和公共服务机构，使成员能够建立联系、进行基准测试并分享最佳实践。
职位简介：
向北美市场营销区域总监汇报，您将负责执行公共部门网络多个关键社区、活动和计划的营销策略。
您将加入一个充满热情且注重协作的营销团队，为公共部门网络在北美的运营成功做出贡献。
日常工作中，您将与PSN同事紧密合作，负责信息传递、活动策划与分析、内容创作、社交媒体管理、网站管理等。
主要职责
- 为大型活动、路演、虚拟项目和定制化方案制定并执行全面的营销策略，以提升转化率、生成潜在客户并增强品牌知名度。
- 在公共部门网络网站及外部渠道上创建并推广数字内容，包括文章、白皮书和博客文章。
- 与制作、销售和运营团队有效协作，确保活动顺利执行。
- 通过HubSpot启动并管理活动，包括电子邮件的创建与发布、数据分段、社交媒体发布、落地页开发和工作流自动化，以推动销售合格线索。
- 管理并持续优化活动网站和页面，以提高参与度和SEO表现。
- 使用内部报告工具分析活动表现，指导未来的投资和战略决策。
- 主动开展市场调研，识别趋势、机会和竞争对手动态。
- 任职要求
- 至少5年市场营销相关工作经验，专注于电子邮件营销、需求生成和社交媒体营销。
- 精通电子邮件营销平台和自动化工具；有Hubspot经验者优先。
- 熟悉WordPress、Wagtail或其他内容管理系统者优先。
- 优秀的书面和沟通能力，能够与跨职能团队有效协作。
- 强大的分析能力，能够解读数据并做出数据驱动的决策。
- 市场营销、商业或相关领域的学士学位。
查看英文原文
About Public Sector Network
Public Sector Network is a social learning platform that exists to help governments around the globe break down silos, collaborate, and work together for better outcomes for citizens.
Our growing community spans all tiers of government and public services and allows members to network, benchmark, and share best practices.
About the Role:
Reporting to the Regional Director of Marketing, North America, you will be responsible for executing marketing strategies across several of Public Sector Network’s key communities, events, and initiatives.
You will join a passionate and collaborative marketing team, contributing to the success of Public Sector Network’s North American operations.
Day to day, you will work closely with PSN colleagues on messaging, campaign planning and analysis, content creation, social media, website management, and more.
Key Responsibilities
- Develop and execute comprehensive marketing strategies for large-scale events, roadshows, virtual programs, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
- Create and promote digital content—including articles, whitepapers, and blog posts—on both the Public Sector Network website and external channels.
- Collaborate effectively with production, sales, and operations teams to ensure successful campaign execution.
- Launch and manage campaigns through HubSpot, including email creation and deployment, data segmentation, social media publishing, landing page development, and workflow automation to drive sales-qualified leads.
- Manage and continually optimize campaign websites and pages to enhance engagement and SEO performance.
- Analyze campaign performance using in-house reporting tools to guide future investment and strategy decisions.
- Conduct proactive market research to identify trends, opportunities, and competitor activities
Qualifications
- At least 5 years of proven experience in marketing roles with a focus on email, demand generation, and social media marketing.
- Proficient in email marketing platforms and automation tools; Hubspot experience preferred.
- Proficiency in WordPress, Wagtail or other content management systems is a plus.
- Excellent written and communication skills with the ability to collaborate effectively with cross-functional teams
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Bachelor's degree in Marketing, Business, or a related field preferred
Originally posted on Himalayas