数字付费媒体专员,EMEA地区
Digital Paid Media Specialist, EMEA
数字付费媒体专家(欧洲)– 全远程
地点:欧洲(远程)
公司:Henry Schein
雇佣类型:全职
职位简介
我们正在寻找一名数字付费媒体专家,在快节奏、国际化的环境中管理并优化EMEA地区的PPC广告活动。您将在数字营销与收入获取团队中发挥关键作用,直接影响业务增长。
主要职责
- 在Google Ads、Microsoft(Bing)Ads、Meta Ads、LinkedIn和程序化平台设置、管理和优化广告活动
- 监控EMEA地区PPC广告活动的日常表现并实施优化
- 主导Google购物广告活动,包括优化、扩展和数据源管理
- 定期进行账户审计以发现增长机会
- 分析广告活动数据,生成洞察和可操作的建议
- 确保广告策略符合整体营销目标和品牌指南
- 使用AI工具创建广告文案和素材
- 与分析团队合作,确保准确的跟踪和测量
- 报告关键KPI(CPC、CTR、ROAS、CPA、转化率)和性能洞察
- 有效管理预算以最大化ROI并达成目标
- 跟踪PPC最佳实践、平台更新和新兴趋势
- 支持自动化计划和AI驱动的优化
- 参与SEO和更广泛的数字战略讨论
- 协助构建和优化HubSpot落地页,包括A/B测试和转化率优化
要求
- 3年以上直接管理PPC广告活动的经验(EMEA或国际范围优先)
- 在Google Ads、Meta Ads和Microsoft Ads方面有深厚的专业知识
- 有Google Analytics和Google Tag Manager的经验
- 强大的分析能力和数据驱动思维
- 有管理大额预算和多国广告活动的经验
- 有使用落地页工具(HubSpot或其他类似工具)的经验
- 英语水平高(书面和口语);掌握其他欧洲语言者优先
- 拥有Google Ads认证者优先
- 有代理经验者优先,但非必需
核心能力
- 注重细节且以业绩为导向
- 积极主动的问题解决者,具有成长型思维
- 高度有条理,能够管理多个市场
- 在多元文化环境中具备良好的协作和沟通能力
- 对新工具、自动化和AI驱动的营销充满好奇
- 具有战略思维能力
查看英文原文
Digital Paid Media Specialist (Europe) – Fully Remote
Location: Europe (Remote)
Company: Henry Schein
Employment Type: Full-time
About the Role
We are looking for a Digital Paid Media Specialist to manage and optimize PPC campaigns across the EMEA region in a fast-paced, international environment. You will play a key role within the Digital Marketing & Revenue Acquisition team, directly impacting business growth.
Key Responsibilities
- Set up, manage, and optimize campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn, and Programmatic platforms
- Monitor daily performance of EMEA PPC campaigns and implement optimizations
- Lead Google Shopping campaigns, including optimization, expansion, and feed management
- Conduct regular account audits to identify growth opportunities
- Analyze campaign data to generate insights and actionable recommendations
- Ensure campaign strategies align with broader marketing objectives and brand guidelines
- Create ad copy and assets using AI tools where applicable
- Collaborate with the Analytics team to ensure accurate tracking and measurement
- Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights
- Manage budgets effectively to maximize ROI and achieve targets
- Stay up to date with PPC best practices, platform updates, and emerging trends
- Support automation initiatives and AI-driven optimization
- Contribute to SEO and broader digital strategy discussions
- Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO
Requirements
- 3+ years of hands-on experience managing PPC campaigns (EMEA or international scope preferred)
- Strong expertise in Google Ads, Meta Ads, and Microsoft Ads
- Experience with Google Analytics and Google Tag Manager
- Strong analytical and data-driven mindset
- Experience managing large budgets and multi-country campaigns
- Experience with landing page tools (HubSpot or similar)
- High level of English (written and spoken); additional European languages are a plus
- Google Ads certification is a plus
- Agency experience is advantageous but not required
Key Competencies
- Detail-oriented and performance-driven
- Proactive problem solver with a growth mindset
- Highly organized with the ability to manage multiple markets
- Strong collaboration and communication skills in multicultural environments
- Curious about new tools, automation, and AI-driven marketing
- Strategic thinker with the ability to see the big picture
Education
· Bachelor’s Degree in Digital Marketing or a related field (or equivalent experience)
Additional Information
- Travel: less than 10%
- Fully remote role
- Must be eligible to work within the EU
What We Offer
- 100% remote work
- Permanent contract
- Salary: €45,000 gross fixed/year + €5,000 annual bonus based on performance
- Meal voucher: €110/month (January to November)
- 24 working days of vacation + December 24th + December 31st + your birthday off
- Access to private health insurance (SANITAS) through flexible compensation
- Training and career development plan
Henry Schein, Inc. is an Equal Opportunity Employer. We do not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability (that can be reasonably accommodated without undue hardship), sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. We are committed to creating a diverse and inclusive workplace where everyone feels valued and empowered.
We sincerely appreciate your interest in joining our team. We value each application and dedicate the necessary time to review them carefully. If you do not receive a response from us within 15 days of submitting your application, unfortunately, you have not been selected to move forward in the selection process at this time.
We encourage you to continue exploring new opportunities within our company and once again express our gratitude for considering Henry Schein as the next step in your career.
Thank you very much, and we wish you the best of luck in your professional search!
At Henry Schein Schmidt, we promote a diverse and inclusive work environment. We are committed to providing equal opportunities to all qualified applicants, regardless of their ethnic background, gender, religion, sexual orientation, disability, age, or any other characteristic protected by law.
Originally posted on Himalayas