高级总监,数据货币化
Sr. Director, Data Monetization
市场运营限定地区(需当地身份)
公司PX, Inc
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间14 天前
数据来源Himalayas
注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
职位描述
PX的数据变现业务将已通过实时交付窗口的线索和数据库存转化为客户高流量、低成本的获客渠道。该高级总监负责该业务线的收入增长:建立买家管道,协商供需交易,并将变现池扩展到新的垂直领域和客户类型。
主要职责
- 负责PX数据变现业务线的收入增长:在保险及相邻垂直领域建立并完成线索买家和转售商的销售管道。
- 识别并优先考虑变现池的新垂直领域,评估需求并构建进入这些领域的商业案例。
- 与买家和发布商(卖家)协商定价、数量承诺和独家条款,平衡利润率与填充率。
- 与合规和数据质量团队合作,确保记录符合买家要求的Jornaya、TCPA和去重标准。
- 与产品和运营团队合作,定义老化层级、过滤条件(行业、地理区域、年龄区间)和交付机制(API、批量文件),以满足买家需求。
- 跟踪销售管道、成交/失败情况和收入表现;为管理层预测变现业务线的增长。
- 在行业会议和合作伙伴对话中代表PX的变现方案。
任职资格与经验
- 在线索生成、效果营销或数据许可领域,具有7年以上商务拓展、销售或合作伙伴关系经验。
- 具有在保险、金融服务或家居服务垂直领域购买或销售线索/数据的直接经验。
- 具有与线索买家、转售商或联盟网络达成六位数或七位数交易的成功记录。
- 了解线索合规要求(TCPA、Jornaya/LeadiD、基于同意的营销)。
- 擅长协商市场交易的双方:买家需求和发布商供应。
- 对填充率、CPA、利润率和基于群体的线索质量指标有较强的量化理解能力。
- 自主性强,能够在远程岗位中高度自主地负责收入线。
加分项
- 在线索交易所或市场平台工作过,或在保险公司或代理机构的买方经验。
- 与保险或相邻垂直领域的线索转售商或联盟网络有现有关系。
加入我们原因
- 加入一个协作性强、国际化的团队,拥有强大的增长雄心
- 有机会塑造和影响文化与员工体验
查看英文原文
About the Role
PX's data monetization business turns lead and data inventory that has passed the real-time delivery window into a high-volume, lower-cost acquisition channel for our customers. This Sr. Director owns revenue growth for that line: building the buyer pipeline, negotiating supply and demand deals, and expanding the monetization pool into new verticals and account types.
Key Responsibilities
- Own revenue growth for PX's data monetization line: build and close a pipeline of lead buyers and resellers across insurance and adjacent verticals.
- Identify and prioritize new verticals for the monetization pool, sizing demand and building the business case to enter them.
- Negotiate pricing, volume commitments, and exclusivity terms with both buyers and publishers (sellers), balancing margin against fill rate.
- Partner with compliance and data quality teams to ensure records meet Jornaya, TCPA, and duplicate-suppression standards buyers require.
- Work with product and ops to define aging tiers, filtering (industry, geography, age band), and delivery mechanics (API, batch file) that match buyer needs.
- Track pipeline, win/loss, and revenue performance; forecast the monetization line's growth for leadership.
- Represent PX's monetization offering at industry conferences and in partner conversations as needed.
Qualifications & Experience
- 7+ years in business development, sales, or partnerships within lead generation, performance marketing, or data licensing.
- Direct experience buying or selling leads/data in insurance, financial services, or home services verticals.
- Track record building and closing six- or seven-figure deals with lead buyers, resellers, or affiliate networks.
- Working knowledge of lead compliance requirements (TCPA, Jornaya/LeadiD, consent-based marketing).
- Comfortable negotiating both sides of a marketplace transaction: buyer demand and publisher supply.
- Strong quantitative fluency with fill rate, CPA, margin, and cohort-based lead quality metrics.
- Self-directed, comfortable owning a revenue line with high autonomy in a remote role.
Preferred
- Prior experience at a lead exchange or marketplace, or on the buy side at an insurance carrier or agency.
- Existing relationships with lead resellers or affiliate networks in insurance or adjacent verticals.
Why Join Us
- Join a collaborative, international team with strong growth ambitions
- Opportunity to shape and influence culture and employee experience
- Competitive Compensation Package: Recognizing and rewarding your impact.
- Comprehensive Benefits: Health, vision, and dental insurance
Originally posted on Himalayas
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