区域营销专员(需中文)
Regional Marketing Specialist (Mandarin Required)
职位地点:远程,美国
出差:定期前往圣何塞参加培训和团队活动
用工类型:兼职,3-6个月后有转为全职的可能
薪资:25-35美元/小时;转为全职后年薪8万-10万美元
关于我们
Think Academy US Online 是美国最大的K-12在线教育平台之一,为全美家庭提供服务。我们是 TAL 教育集团的一部分,这是一家领先的教育公司,业务遍布全球,目前提供K-12数学课程以及面向小学生英语语言艺术(ELA)课程。
我们正在寻找一名区域市场专员,该职位需要对本地社区充满热情,并能与美国的家庭建立联系。你将直接与家长、社区和当地教育资源互动,识别真实用户需求,并将这些洞察转化为内容、社区项目、活动和增长机会。
随着你对市场和我们业务的深入了解,你将逐渐承担更大范围的地理市场的责任,并有机会成长为区域市场主管/区域市场负责人。
职责
- 市场调研与用户洞察:深入了解本地学校、教育资源、家长社区和市场趋势,持续发现用户需求和潜在营销机会。
- 家长社区参与:加入并积极参与本地家长微信群,与家长建立真实关系,参与对话,并将社区互动转化为可操作的用户洞察。
- 内容策略与创作:根据真实家长需求和本地市场洞察,为微信和小红书等平台制定并创作内容,持续测试和优化内容方向。
- 地方市场营销:策划并执行针对家长的本地活动、社区合作和教育相关项目,与本地组织和社区资源建立联系。
- 项目主导:独立推动从规划到执行及后续跟进的营销项目,协调内外部资源,管理执行细节,并评估项目成果。
要求
- 在市场营销、内容、社群、教育、社交媒体或相关领域有经验
- 具备良好的用户意识,能够识别和理解用户的需求和行为
- 具备出色的沟通能力
查看英文原文
Location: Remote, United States
Travel: Periodic travel to San Jose for training and team activities
Employment Type: Part-time, with potential to transition to full-time after 3 to 6 months
Compensation: $25–$35/hour; $80,000–$100,000/year upon conversion to full-time
About Us
Think Academy US Online is one of the largest K–12 online education platforms serving families across the United States. We are part of TAL Education Group, a leading education company with a global presence and currently offer K–12 mathematics programs, as well as English Language Arts (ELA) programs for elementary school students.
We are looking for a Regional Marketing Specialist who is passionate about understanding local communities and connecting with families in the U.S. You will engage directly with parents, communities, and local education resources to identify real user needs and turn those insights into content, community initiatives, events, and growth opportunities.
As you develop a deeper understanding of the market and our business, you will gradually take on greater ownership of a geographic market, with the opportunity to grow into a Regional Marketing Lead / Regional Market Owner.
Responsibilities
- Market Research & User Insights: Develop a deep understanding of local schools, education resources, parent communities, and market trends. Continuously identify user needs and potential marketing opportunities.
- Parent Community Engagement: Join and actively engage with local parent WeChat groups, build authentic relationships with parents, participate in conversations, and turn community interactions into actionable user insights.
- Content Strategy & Creation: Develop and create content for platforms such as WeChat and Xiaohongshu based on real parent needs and local market insights. Continuously test and refine content directions.
- Local Marketing: Plan and execute local parent events, community partnerships, and education-related initiatives. Build relationships with local organizations and community resources.
- Project Ownership: Independently drive marketing projects from planning through execution and follow-up. Coordinate internal and external resources, manage execution details, and review project outcomes.
Qualifications
- Experience in Marketing, Content, Community, Education, Social Media, or a related field
- Strong user sense and the ability to identify and understand users' needs and behaviors
- Excellent communication skills in both English and Chinese, with the ability to naturally build relationships with parents
- Strong research, information-gathering, learning, and problem-solving skills
- Highly proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility
Preferred Qualifications
- Experience managing or participating in local parent communities in the U.S.
- Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms
- Experience in K–12 education, local marketing, offline events, or community partnerships
Compensation & Growth
- Base Pay: $25–$35/hour; $80,000–$100,000/year upon conversion to full-time· High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role.
- 401k and Health, Vision, and Dental Insurance
- H1B Sponsorship available for eligible candidates
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Originally posted on Himalayas