Senior Creative Copywriter
关于这个角色 我们正在寻找一名高级创意复制作者,以通过卓越的写作,原始想法和独特的品牌故事来让瓦莱里的消费者和电子商务品牌组合生动。这是一个创造性的角色。你将开发品牌声音,竞选概念,消息框架,社交内容,性能广告,网站副本和 CRM 活动,同时与观众联系起来,推动业务成果。你将在多个品牌和国际市场上工作,密切合作与创意董事,设计师,品牌增长台,表现以及 Web & Digital Experience 团队。我们想要一个能够在构建品牌的长期身份和写作日常活动的敏,商业有效副本之间无地移动的人。伟大的副本从人类洞察力,原创性,文化理解以及真正掌握语言开始。人工智能可以支持你的过程,但我们希望有个能够独立思考,挑战通用想法并创造出显著人性的作品的人。在这一角色中成功意味着独特的品牌声音,原始的创意概念,具有文化相关信息,卓越的编写质量,更快的创意交付,更少的修订,以及对品牌建设和商业性能都有所贡献的副本。· 你可以把消费者见解和品牌策略转化为令人信服的故事,竞选活动想法和信息。· 有强大的概念性思维,并喜欢在简短时间之外贡献想法。· 你了解如何平衡品牌讲述与业绩营销和商业目标。·你拥有特殊的英语能力,包括细微度,幽默,语言和文化参考。· 能够适应不同品牌,观众,平台以及国际市场的写作。·你知道如何让产品的好处变得令人信服,而不使复制片听起来强迫或销售。·你挑战通用信息和知道什么东西听起来是人工,过度使用或非标志性的时刻。·你很舒适地管理多个品牌和简章,而不会妥协质量。·你喜欢与创意,设计,战略和性能团队合作,并且可以自信地解释你的创造性选择。·你会仔细地利用 AI 进行研究和探索,但可以独立开发强大的创意工作。· Y
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About this Role
We're looking for a Senior Creative Copywriter to bring Valerie's portfolio of consumer and eCommerce brands to life through exceptional writing, original ideas, and distinctive brand storytelling.
This is a creative role first and foremost. You'll develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, and CRM campaigns that connect with audiences while driving business results.
You'll work across multiple brands and international markets, collaborating closely with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams. We want someone who can move seamlessly between building a brand's long-term identity and writing sharp, commercially effective copy for everyday campaigns.
Great copy starts with human insight, originality, cultural understanding, and a genuine command of language. AI can support your process, but we want someone who can think independently, challenge generic ideas, and create work that feels distinctly human.
Success in this role means distinctive brand voices, original creative concepts, culturally relevant messaging, exceptional writing quality, faster creative delivery, fewer revisions, and copy that contributes to both brand building and commercial performance.
You could be a great fit if...
- You see copywriting as a craft and care deeply about the quality, originality, and impact of your words.
- You can turn consumer insights and brand strategy into compelling stories, campaign ideas, and messaging.
- You have a strong conceptual mind and enjoy contributing ideas beyond the brief.
- You understand how to balance brand storytelling with performance marketing and commercial objectives.
- You have an exceptional command of English, including nuance, humour, idioms, and cultural references.
- You can adapt your writing for different brands, audiences, platforms, and international markets.
- You know how to make product benefits compelling without making the copy sound forced or salesy.
- You challenge generic messaging and know when something sounds artificial, overused, or off-brand.
- You're comfortable managing multiple brands and briefs without compromising on quality.
- You enjoy collaborating with creative, design, strategy, and performance teams and can confidently explain your creative choices.
- You use AI thoughtfully for research and exploration but can develop strong creative work independently.
- You're proactive, receptive to feedback, and take ownership of your work from the first idea to final delivery.
Requirements
- 5–7+ years of experience in creative copywriting, ideally within advertising, branding, creative agencies, or consumer-focused businesses.
- An exceptional portfolio demonstrating original thinking, strong writing craft, and versatility across different brands and formats.
- Outstanding written English, with a sophisticated understanding of tone, storytelling, grammar, and language.
- Strong cultural understanding of English-speaking markets, particularly the US, UK, and Australia.
- Experience developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand books.
- Proven ability to conceptualise and write campaign ideas, headlines, taglines, and product launch messaging.
- Hands-on experience writing for organic social, paid advertising, creator content, websites, landing pages, eCommerce, and CRM.
- Understanding of how copy contributes to brand building, customer acquisition, engagement, and conversion.
- Ability to adapt messaging for platforms such as Meta, TikTok, Google, and YouTube.
- Good understanding of SEO, CRO, creative testing, and performance-led messaging.
- Excellent editorial judgement, attention to detail, and ownership of final copy quality.
- Ability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists.
- Strong organisational skills and the ability to manage multiple brands, deadlines, and competing priorities.
- A collaborative, proactive mindset with the ability to work independently and incorporate feedback.
- Genuine curiosity about language, culture, advertising, and consumer behaviour.
- Ability to use AI as a supporting tool without relying on AI-generated drafts as a substitute for original creative thinking.
Bonus Points
- Experience working with eCommerce, D2C, lifestyle, beauty, fashion, wellness, or other consumer brands.
- Experience building brands from the ground up or working in fast-growing, founder-led environments.
- Experience developing creative territories and integrated campaigns across multiple channels.
- Experience writing for international audiences and adapting messaging across markets.
- Experience collaborating with performance teams on creative experiments, A/B testing, and messaging optimisation.
- Familiarity with creator partnerships, influencer campaigns, and short-form video scripts.
- Experience building copywriting guidelines, editorial standards, and reusable messaging frameworks.
- Experience using AI tools and automation to improve research, ideation, and creative workflows while maintaining originality.
You probably shouldn't apply if...
- Your experience is primarily limited to content execution, blogs, or SEO articles without strong creative copywriting.
- You rely on templates, familiar advertising clichés, or AI-generated drafts rather than developing original ideas.
- You struggle to demonstrate your writing ability through a strong portfolio.
- You have limited experience developing brand voices, campaign concepts, or messaging frameworks.
- Your writing is grammatically correct but lacks personality, nuance, cultural understanding, or originality.
- You focus only on creative expression without considering the audience, business objective, or commercial outcome.
- You struggle to adapt your writing for different brands, platforms, or international audiences.
- You prefer working on one brand or brief at a time and find multiple concurrent projects challenging.
- You're uncomfortable explaining your creative decisions, collaborating with other teams, or incorporating feedback.
- You view copywriting as simply putting words together rather than solving communication and brand challenges.
The best time to join Valerie was yesterday. The next best time is now 🤓
👋Our Hiring Process
We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.
Our process typically includes:
- Introductory conversation with our Talent team <> 30 mins
- Hiring Manager interview <> 30-45 mins
- Role-specific assessment or practical exercise (where applicable)
- Cross-functional or stakeholder interviews <> 30-45 mins
- Final conversation with leadership <> 30-45 mins
We'll always let you know what to expect before each stage.
💪🏾What You Can Expect
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- A team that values curiosity, initiative, and continuous improvement
- Competitive compensation and the tools you need to do your best work
- Opportunities to grow as Valerie grows
Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.
Originally posted on Himalayas