市场主管
Head Marketing
这是一个远程职位。
我们的客户正在寻找一位市场总监，带领他们充满活力且具有前瞻性的团队。这家公司在健康与保健快消品领域是公认的领导者，近年来实现了显著的同比增长和市场扩张。
这是一个战略性强、亲力亲为的职位，适合一位以数据驱动的营销领导者，在快节奏、以电商为主的环境中表现出色。理想的候选人将负责整个市场营销职能，制定并执行推动客户获取、留存和收入增长的战略。
职责
· 制定并实施与公司业务目标一致的全面多渠道营销策略。
- 领导所有效果营销项目，重点在于付费社交、搜索（PPC）和亚马逊广告。
- 有效管理营销预算，合理分配资源以实现最大投资回报率，并报告关键绩效指标。
- 负责并优化所有触点的客户旅程，从获取到转化和忠诚度。
- 管理内容策略，包括电子邮件营销、社交媒体和博客内容，以建立品牌权威性和参与度。
- 与其他部门紧密合作，确保品牌信息一致和产品发布成功。
- 分析市场趋势和竞争对手活动，以发现新的增长机会。
要求
· 必须位于拉丁美洲（LATAM）。
- 在高级营销岗位上有丰富经验，最好在DTC电商或快消品行业。
- 有管理和扩展效果营销活动的实证能力。
- 全职可用（每周40小时）。
资质
· 数据导向的思维，具备强大的分析能力，熟练解读营销数据。
- 优秀的领导和沟通能力，有管理跨职能项目的经验。
- 具备战略思维，有成功将产品推向市场并推动收入增长的记录。
- 英语流利，具备出色的口头和书面沟通能力。
福利
· 这是一个全职、100%远程的职位。
- 有机会与一支充满热情的分布式团队合作。
- 一个关键的领导职位，对公司的发展轨迹有重大影响。
- 一家充满活力且不断发展的公司，处于蓬勃发展的行业中。
最初发布于Himalayas
查看英文原文
This is a remote position.
Our client is looking for a Head of Marketing to lead their dynamic and forward-thinking team. This company is a recognized leader in the health and wellness CPG space, having achieved remarkable year-over-year growth and significant market expansion in recent years.
This is a strategic, hands-on role for a data-driven marketing leader who excels in a fast-paced, e-commerce-first environment. The ideal candidate will own the entire marketing function, developing and executing strategies that drive customer acquisition, retention, and revenue growth.
Responsibilities
· Develop and implement a comprehensive, multi-channel marketing strategy aligned with their business objectives.
- Lead all performance marketing initiatives, with a strong focus on paid social, search (PPC), and Amazon advertising.
- Manage the marketing budget effectively, allocating resources for maximum ROI and reporting on key performance metrics.
- Own and optimize the customer journey across all touchpoints, from acquisition to conversion and loyalty.
- Oversee content strategy, including email marketing, social media, and blog content, to build brand authority and engagement.
- Collaborate closely with other departments to ensure a cohesive brand message and successful product launches.
- Analyze market trends and competitor activity to identify new growth opportunities.
Requirements
· Must be located in Latin America (LATAM).
- Proven experience in a senior marketing role, preferably within the DTC e-commerce or CPG sectors.
- Demonstrable expertise in managing and scaling performance marketing campaigns.
- Full-time availability (40 hours per week).
Qualifications
· A data-centric mindset with strong analytical skills and proficiency in interpreting marketing data.
- Excellent leadership and communication abilities, with experience managing cross-functional projects.
- Strategic thinker with a proven track record of taking products to market and driving revenue growth.
- Fluent in English, with exceptional verbal and written communication skills.
Benefits
· This is afull-time, 100% remoteposition.
- Opportunity to work with a passionate, distributed team.
- A key leadership role with significant impact on the company's trajectory.
- A dynamic and growing company in a thriving industry.
Originally posted on Himalayas