产品营销经理
Manager, Product Marketing
Overview
作为我们Aurora解决方案套件的产品营销经理，您将推动法律科技和电子发现市场的上市策略，制定有说服力的传播信息和定位策略，同时与跨职能团队合作，执行能加速增长的营销活动。
该职位可以远程办公，也可以在我们美国的主要办公室之一工作。预计会有最多5%的出差，用于参加活动、客户会议和内部会议。该职位向产品与市场营销副总裁汇报。
Responsibilities
信息传递与定位：
- 制定以人物画像为导向的有说服力的信息和配套材料，有效向法律专业人士和企业客户传达Aurora解决方案的优势。
- 进行客户访谈和利益相关者会议，向内部提供市场洞察，并确保客户的声音体现在所有营销材料中。
- 主导客户探索会议和信息验证项目，以优化定位策略。
- 创建价值主张框架，将技术功能转化为业务成果。
上市计划与执行：
- 与需求生成、内容和品牌团队合作，制定全面的营销计划，负责Aurora解决方案的上市策略。
- 与产品营销、产品管理、商业准备和销售团队紧密合作，执行上市活动和战术。
- 开发和优化客户人物画像，识别现有客户的扩展机会。
- 使用现代分析工具分析销售和营销数据，为市场细分和目标客户提供建议。
市场研究与竞争情报：
- 深入了解电子发现和法律科技市场、竞争对手及客户，包括他们的购买方式、产品使用情况和成功衡量标准。
- 使用市场研究工具和AI驱动的分析，监控并分享行业趋势、竞争对手动态和客户行为模式。
- 维护竞争对战卡和定位策略，以提升销售团队的效率。
- 参与客户顾问委员会的规划和参与活动。
内容开发与销售赋能：
- 绘制买家旅程，并开发与客户生命周期每个阶段相匹配的定向内容。
- 制作销售赋能材料，包括演示文稿、案例研究、投资回报计算器、操作手册和应对异议的内容。
- 开发思想领导力内容
查看英文原文
Overview
As a Product Marketing Manager for our Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth.
This position can be remote or can work from one of our major offices in the US. Up to 5% travel is expected for events, client meetings and internal meetings. This position will report to the VP, Products & Marketing.
Responsibilities
Messaging and Positioning:
- Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients.
- Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials.
- Lead customer discovery sessions and message validation initiatives to optimize positioning.
- Create value proposition frameworks that translate technical features into business outcomes.
Go-to-market Planning and Execution:
- Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.
- Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.
- Develop and refine customer personas and identify expansion opportunities for existing accounts.
- Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.
Market Research and Competitive Intelligence:
- Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.
- Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.
- Maintain competitive battlecards and positioning strategies to enable sales team effectiveness.
- Contribute to customer advisory board planning and engagement initiatives.
Content Development and Sales Enablement:
- Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
- Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.
- Develop thought leadership content such as whitepapers, blog posts, and industry reports.
- Build customer advocacy programs and manage referral initiatives to drive organic growth.
Marketing Operations and Analytics:
- Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance.
- Implement attribution modeling to track marketing impact on pipeline and revenue.
- Collaborate with marketing operations to ensure seamless data flow across technology platforms.
- Use customer data platforms to analyze engagement patterns and inform strategy decisions.
Qualifications
Minimum Education Requirements:
· Bachelor's degree in Business, Marketing, Engineering, or related field.
Minimum Experience Requirements:
- 3-7 years of B2B product marketing, product management, or similar experience in technology companies.
- Strong written and verbal communication skills with ability to present to executive-level audiences.
- Demonstrated problem-solving, analytical thinking, and decision-making capabilities.
- Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously.
- Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms.
Preferred Qualifications:
- Experience in law firms, legal technology, or the eDiscovery industry.
- Experience with asset production software such as Adobe suite, Canva, and Figma.
- Familiarity with AI/ML applications in product marketing and legal technology.
- Background in SaaS business models and B2B customer lifecycle management.
- Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.).
Consilio’s True North Values
- Client Experience | Listen for the “why”. Clearly define success. Be accountable. Go the extra distance to create moments that matter.
- Collaboration | Treat everyone with respect. Welcome diverse views. Partner across geography, generations, and teams. Rally around final decisions.
- Innovation | Always be curious (ABC). Challenge the status quo. Experiment and fail forward. Build for the future.
- Grit | Focus on what matters. Work with passion and persistence. Think like an owner. Deliver results you’re proud of.
Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Originally posted on Himalayas